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Zoom’s $14.7B Choice to Acquire Five9 Over Its Competitors

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Zoom just bought Five9 for 14.7 billion dollars. 

Know what else they could have bought for that amount of money? 

The Dallas Cowboys. Twice… And they still would have had some cash left over to buy a private island along with a private jet. Yet, while more people around the globe know or at least have heard of the Dallas Cowboys – the Five9 brand recognition is relatively limited to their niche and SaaS geeks, like yours truly, who reads SaaS earnings reports for fun. 

But let’s talk about the reason this acquisition is quite interesting. 

Let’s set the stage. 

 

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