The Lab

What Marie Kondo Can Teach B2B Companies About Content Creation

Posted by Taru Bhargava 07 February, 2019 No comments

It’s safe to say that no one had a bigger January than Marie Kondo. After the success of her show on Netflix, the decluttering queen, and author of “The Life-Changing Magic of Tidying Up” is all over the place. via GIPHY There’s nonstop chatter about her KonMari method on Twitter … there’s a new Marie… Read more »

How To Find Your Target Audience In 3 Simple Steps (2019)

Posted by Josh Gallant 03 February, 2019 8 comments

In this post, I’m going to share with you my 3-step process for identifying your target audience and creating data-backed marketing personas. Let’s get started! 🚀 When it comes to B2B marketing, understanding who you’re talking to (and what they’re thinking) is key to getting the results you’re looking for. Here’s exactly what we’re going… Read more »

B2B vs B2C Marketing: What’s The Difference In 2019?

Posted by Josh Gallant 02 February, 2019 1 comment

When you think B2B marketing, you probably think corporate. So corporate that all of your marketing material needs to be sophisticated, formal, and professional, and every conversation you have, both online and off, should be treated like a formal, suit-and-tie business meeting. On the flipside, when you think B2C marketing, you probably think casual. So… Read more »

SaaS Web Design Best Practices: Design Standards & Trends Worth Knowing

Posted by Ross Simmonds 31 January, 2019 9 comments

What are the best practices for SaaS web design? That’s the question I set out to answer after stumbling on SaaS site, after SaaS site, after SaaS site… That looked pretty much the same: I’m going to research this more but it really feels like most SaaS sites look the same. There’s clear benefits here:… Read more »

How Brands Can Use Slack Communities To Drive Better Sales & Marketing Results

Posted by Taru Bhargava 31 January, 2019 1 comment

Slack communities have grown 2.5 times since 2016 and have over a million members—a statistic that won’t surprise you if you’re part of a Slack community (or several). Slack was created to be an internal communication tool for businesses, but thanks to the platform’s public channels, “organizations and individual consumers are flocking to the platform… Read more »