The Lab

Content Inspiration: A Complete Guide For B2B Marketers (2019)

Posted by Foundation Team 18 February, 2019 2 comments

What exactly is the key to a strong content marketing strategy for B2B companies? Most content marketers respond in two ways: It’s important to create quality content It’s important to create lots of content That’s great but this ideology that you have to choose between quality and quantity is misplaced. Some of the most popular… Read more »

How B2B Marketers Can Avoid Distractions & Stay Productive

Posted by Ross Simmonds 17 February, 2019 11 comments

It’s satisfying to check off all the items on your to-do list. It feels like you’ve made your day count and can sleep at night knowing that you accomplished something. But what exactly made up your to-do list? Was it filled with email checking? Meetings that lead to more meetings? A lunch with someone who wanted to… Read more »

What Marie Kondo Can Teach B2B Companies About Content Creation

Posted by Taru Bhargava 07 February, 2019 No comments

It’s safe to say that no one had a bigger January than Marie Kondo. After the success of her show on Netflix, the decluttering queen, and author of “The Life-Changing Magic of Tidying Up” is all over the place. via GIPHY There’s nonstop chatter about her KonMari method on Twitter … there’s a new Marie… Read more »

How To Find Your Target Audience In 3 Simple Steps (2019)

Posted by Josh Gallant 03 February, 2019 8 comments

In this post, I’m going to share with you my 3-step process for identifying your target audience and creating data-backed marketing personas. Let’s get started! 🚀 When it comes to B2B marketing, understanding who you’re talking to (and what they’re thinking) is key to getting the results you’re looking for. Here’s exactly what we’re going… Read more »

B2B vs B2C Marketing: What’s The Difference In 2019?

Posted by Josh Gallant 02 February, 2019 1 comment

When you think B2B marketing, you probably think corporate. So corporate that all of your marketing material needs to be sophisticated, formal, and professional, and every conversation you have, both online and off, should be treated like a formal, suit-and-tie business meeting. On the flipside, when you think B2C marketing, you probably think casual. So… Read more »