The Lab

Why Content Distribution Is More Important Than Ever Before

Posted by Ross Simmonds 17 August, 2017 No comments

I have a confession to make. I’m a wanderer. I don’t only mean that I wander geographically, but professionally. I bet if you think about it this way, that you are too. Have you ever found yourself in a conversation at a party where your focus drifts off to another conversation happening a couple feet… Read more »

Why Storytelling & Content Distribution Are The Perfect Marketing Strategy

Posted by Ross Simmonds 13 August, 2017 No comments

Why Storytelling & Content Distribution Are The Perfect Marketing Strategy Everyone loves a good story. When was the last time someone emphatically and excitedly told you a story about making avocado toast? (Actually that’s a bad example, that could’ve happened.) Storytelling has influenced culture, it’s still shaping how we see the world today, and it… Read more »

Do You Create Content? Dont Be An Amateur – Here’s The Right Way To Do It.

Posted by Ross Simmonds 15 July, 2017 No comments

Is your content driving engagement but failing to convert? Clicks are great. Page views are great. But when those metrics turn into conversion – It’s time to pop a bottle of champagne. If you’re like most marketers, you clicked on this blog post because you want to learn how to turn page views into customers or visitors… Read more »

Content Intelligence: What Every Marketer Should Know

Posted by Ross Simmonds 05 July, 2017 1 comment

NBA great Michael Jordan once said, “Talent wins games but intelligence and teamwork wins championships.” I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. What is content intelligence? The quick definition from Hawkeye.ai goes like this: “Content intelligence is technology that… Read more »

Going Beyond The Ebook: 3 Brilliant Content Marketing Ideas

Posted by Ross Simmonds 01 July, 2017 No comments

Content marketing in the digital world is still pretty new but marketers have been aiming to land a seat at the B2B and Enterprise table for years. In this time, we’ve understood how to move leads down the funnel so it should be easy for us to figure out how content fits in the mix,… Read more »