The Lab

How To Make 2019 The Year Of Productivity (And Not The Year Of Busy)

Posted by Ross Simmonds 07 January, 2019 No comments

How are things? Busy. That’s the most frequent response when you ask an entrepreneur or professional how things are. While it’s often just a lazy answer and not one that truly discloses how things are, it’s a real representation of what people strive for. The idea of being busy has become a badge of honour rather… Read more »

48 Eye-Opening LinkedIn Statistics For B2B Marketers In 2019

Posted by Josh Gallant 01 January, 2019 23 comments

What channels are you focusing on the most in 2019? You’re investing plenty of time into Facebook, curating content on Twitter, searching for great Instagram post ideas—but the one missing piece of the puzzle is this: LinkedIn. And in this post we’re going to share 48 LinkedIn stats you can use to guide your 2019 marketing… Read more »

The Psychology Of Content Sharing Online In 2019 [Research]

Posted by Foundation Team 19 December, 2018 3 comments

[Includes research from a NY Times study on content sharing] If you want to skip ahead, here’s what you’ll find in this post: Why People Share Content Online The Social Sharing Personas For Digital Content How To Use Consumer Motivation To Connect With You Audience The Psychology of Content Sharing What’s common between Harry Potter,… Read more »

How To Generate B2B Leads Using Facebook In 2019

Posted by Ross Simmonds 06 December, 2018 No comments

Generating B2B leads on Facebook isn’t impossible. It’s often assumed that Facebook is a B2C-only platform, but in reality, B2B brands can use Facebook to target just about any buyer persona imaginable—finance professionals, marketing executives, app developers, startup founders … One of the reasons Facebook is often overlooked by B2B marketers is the fact that… Read more »

Content Intelligence: What B2B Marketers Need To Know

Posted by Ross Simmonds 05 December, 2018 1 comment

NBA great Michael Jordan once said, “Talent wins games but intelligence and teamwork wins championships.” I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. What is content intelligence? The quick definition from Hawkeye.ai goes like this: “Content intelligence is technology that… Read more »