The Lab

Content Intelligence: What B2B Marketers Need To Know

Posted by Ross Simmonds 05 July, 2018 1 comment

NBA great Michael Jordan once said, “Talent wins games but intelligence and teamwork wins championships.” I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. What is content intelligence? The quick definition from Hawkeye.ai goes like this: “Content intelligence is technology that… Read more »

21 Best Marketing Books For B2B Marketers In 2019

Posted by Josh Gallant 28 June, 2018 No comments

When it comes to B2B marketing, there’s a big question that’s been floating around for years. It’s not an entirely complex question, but it’s one that has an ever-changing answer, especially in the digital age… What makes an average B2B marketer become a great B2B marketer? If you’re looking for a one-line answer to serve… Read more »

The Ultimate List Of B2B Marketing Software For Ambitious Brands

Posted by Foundation Team 21 June, 2018 1 comment

The B2B marketing sphere is full of different software to make running a company just a bit easier. But sometimes you need to filter out all of the bad ones and get the ones that will truly optimize your business. So we made a list. In this post we’re going to highlight the most popular… Read more »

B2B Blog Post Ideas: Tried And True Ideas For B2B Brands

Posted by Ross Simmonds 27 April, 2018 1 comment

Looking for B2B blog post ideas that aren’t boring? You’ve definitely come to the right place. In this post, I’m going to share with you eight different B2B blog post ideas that have been tried, tested and proven by hundreds of brands. These ideas have been shown to generate links from the press, rank in… Read more »

The Best Examples Of B2B Brands Doing Content Marketing Right

Posted by Ross Simmonds 13 April, 2018 1 comment

When it comes to B2B content marketing there are three camps: The good. The bad. The ugly. Finding examples of B2B brands who get content marketing isn’t an easy task. We have TONS of examples of B2B brands who are doing things wrong, but very rarely do we find content examples that showcase the true… Read more »