The Lab

HIRING: Digital Marketing Researcher & Analyst

Posted by Ross Simmonds 15 August, 2018 No comments

Do you dream in pixels, love creating content and hate the idea of a morning commute? Join the team at Foundation where we are 100% remote; everyone works from home, a coffee shop, wherever they feel most productive! The Bricks You’ll Be Laying At Foundation We run a lean content driven machine. We own and manage… Read more »

4 Content Marketing Tips To Use When Marketing On Reddit

Posted by Ross Simmonds 10 August, 2018 No comments

Marketing on Reddit. Three words that invoke fear and aversion. As marketers around the world scream that Reddit is a place that brands need to avoid – it sounds to me like it’s the perfect opportunity. As brands are rushing in herds to chase the latest apps, a handful of brands are sitting back and enjoying a constant… Read more »

How To Establish Trust At First Contact With A B2B Lead Over Email

Posted by Nicole Jackson 30 July, 2018 No comments

With an average ROI of 3,800 percent, email remains one of the most powerful tools that B2B marketers can leverage to nurture leads. But that doesn’t mean it’s easy to find success using email. Think about it. You have to: Get permission from the recipient to send the email in the first place. Convince the… Read more »

How To Craft A Better Blog Title Using Research & Psychology

Posted by Ross Simmonds 10 July, 2018 No comments

People who write great blog posts do two things very well: First, they write about blog post topics that are more likely to go viral than others. This comes from their ability to understand human psychology and what makes people click share. Second, they know how to drive more traffic to their blog posts by understanding the… Read more »

21 Best Marketing Books For B2B Marketers In 2019

Posted by Josh Gallant 28 June, 2018 No comments

When it comes to B2B marketing, there’s a big question that’s been floating around for years. It’s not an entirely complex question, but it’s one that has an ever-changing answer, especially in the digital age… What makes an average B2B marketer become a great B2B marketer? If you’re looking for a one-line answer to serve… Read more »