The Lab

The Best Examples Of B2B Brands Doing Content Marketing Right

Posted by Ross Simmonds 13 April, 2018 1 comment

When it comes to B2B content marketing there are three camps: The good. The bad. The ugly. Finding examples of B2B brands who get content marketing isn’t an easy task. We have TONS of examples of B2B brands who are doing things wrong, but very rarely do we find content examples that showcase the true… Read more »

Should B2B Brands Use Emojis In Their Content Or Is That Unprofessional?

Posted by Ross Simmonds 20 February, 2018 No comments

The emoji era is upon us! 💪 A survey of 1,000 American workers found that 76% of survey participants have used emojis in digital communication in their professional lives. In another survey, 68% of millennials said they are more comfortable expressing emotions using images such as emojis, GIFs, and stickers than through phone conversations, while… Read more »

How Many Blog Posts Should A B2B Company Write And Publish Per Week?

Posted by Ross Simmonds 23 October, 2017 No comments

Do you have to write one blog post a week to be successful in B2B? Nope. Do you have to write more than one blog post a week to be successful in B2B? Nahh.  I work with B2B brands on content marketing and I’ll be the first to tell you it’s not imperative. Plenty of B2B… Read more »

Podcast: Breathing New Life Into Your Content With Ross Simmonds

Posted by Foundation Team 27 September, 2017 No comments

Podcast: Breathing New Life Into Your Content With Ross Simmonds Our very own, Ross Simmonds joins Jeffalytics for an awesome podcast on breathing new life into old content. But what exactly does that mean? Well.. It’s about taking content you’ve already developed and figuring out a fresh twist on how to give it more life,… Read more »

Ultimate List of Books, Podcasts, Videos, Newsletters, and Communities for B2B Marketers

Posted by Ross Simmonds 21 August, 2017 No comments

If you’re in the B2B marketing space, you know there’s thousands of resources telling you how to do your job more efficiently, cheaper, and frankly better. Not all of those resources are necessary. There’s a lot of junk in the B2B marketing space. Filtering through all of this noise to uncover the best insights for… Read more »