The Lab

SaaS Web Design Best Practices: Design Standards & Trends Worth Knowing

Posted by Ross Simmonds 31 January, 2019 11 comments

What are the best practices for SaaS web design? That’s the question I set out to answer after stumbling on SaaS site, after SaaS site, after SaaS site… That looked pretty much the same: I’m going to research this more but it really feels like most SaaS sites look the same. There’s clear benefits here:… Read more »

How Brands Can Use Slack Communities To Drive Better Sales & Marketing Results

Posted by Taru Bhargava 31 January, 2019 1 comment

Slack communities have grown 2.5 times since 2016 and have over a million members—a statistic that won’t surprise you if you’re part of a Slack community (or several). Slack was created to be an internal communication tool for businesses, but thanks to the platform’s public channels, “organizations and individual consumers are flocking to the platform… Read more »

37 Mind Blowing YouTube Statistics For B2B Marketers In 2019

Posted by Foundation Team 29 January, 2019 2 comments

In this post, we’re going to review 37 YouTube statistics that will expose the importance of video as part of your 2019 B2B marketing strategy. If you’re already on YouTube, you will still want to check this out as we’ve packed it with valuable stats that you can use in your B2B video marketing. We’ve… Read more »

SEO Best Practices For B2B Brands Trying To Rank In 2019

Posted by Ross Simmonds 21 January, 2019 8 comments

Struggling to drive organic traffic to your site? It’s an issue many B2B brands face as industries become more crowded. Whether you’re selling services or trying to scale a SaaS product, ranking in Google for relevant keywords can be a real challenge. In this blog post, I’m going to share SEO best practices that B2B… Read more »

Why Are Most B2B Websites Designed So Poorly Even In 2019?

Posted by Ross Simmonds 14 January, 2019 7 comments

Have you ever visited a B2B website and wondered whether you had somehow gone back in time to the days of VHS? Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. You’re not alone…. Read more »