Senior Content Marketing Specialist

Nova Scotia, Canada

Ontario, Canada

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Ethan is a Senior Content Marketing Specialist with Foundation. He tried on many different hats before falling in love with the digital marketing space—engineer, landscaper, waiter, cognitive scientist, and creative writer, to name a few. 

This diverse background experience allows Ethan to connect high-level concepts and theories with stories that resonate on a personal, day-to-day level. Weaving together the art of storytelling and science of the human mind is at the core of everything he creates. 

A lover of language, Ethan is constantly consuming content across all genres and narrative styles to hone the perfect voice for connecting people with ideas in the digital era.

Here’s a brief taste of Ethan’s personality:

WHAT IS USUALLY PLAYING IN YOUR HEADPHONES?

When it’s time to work, you’ll catch me listening to coffee-house jazz, isochronic tones, or Lo-Fi hip hop beats. Like most over-stimulated Millennials, I need something going on in the background to keep me from wandering too far off the beaten path. 

When it’s time to play, I’m a big fan of lyricists like Kendrick Lamar, J Cole, and early Kanye. I’ve always been in awe of their ability to tell compelling stories through music.

WHEN YOU WERE A CHILD, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?

My parents are both doctors—so, this one’s pretty self-explanatory. 

Although my journey has taken me in a different direction, I’m still very interested in human health to this day and think that science writing is key to society viewing medicine in a more proactive way!

WHAT ARE YOU HAPPIEST DOING, WHEN YOU ARE NOT WORKING?

After two years of being in lockdown, doing pretty much anything outside: Recreational sports, hiking, traveling, or just sitting in the backyard with a few friends. As long as I can feel the wind in my hair and sun on my face, I’m happy!

WHAT IS YOUR HIDDEN TALENT?

I’d say it’s got to be cooking. From the sensory experiences to the chemistry behind it all, it’s something that I’ve always enjoyed. Over the past few years, it’s become something like a meditative practice for me and is the perfect way to give my creative mind a break!

Also, not to brag, I make a mean mushroom risotto. 

WHAT IS ONE OF YOUR FAVOURITE QUOTES?

“Life has become immeasurably better since I have been forced to stop taking it seriously.” – Hunter S. Thompson

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