The Lab

The Ultimate List Of B2B Marketing Software For Ambitious Brands

Posted by Foundation Team 21 June, 2018 1 comment

The B2B marketing sphere is full of different software to make running a company just a bit easier. But sometimes you need to filter out all of the bad ones and get the ones that will truly optimize your business. So we made a list. In this post we’re going to highlight the most popular… Read more »

B2B Blog Post Ideas: Tried And True Ideas For B2B Brands

Posted by Ross Simmonds 27 April, 2018 1 comment

Looking for B2B blog post ideas that aren’t boring? You’ve definitely come to the right place. In this post, I’m going to share with you eight different B2B blog post ideas that have been tried, tested and proven by hundreds of brands. These ideas have been shown to generate links from the press, rank in… Read more »

The Best Examples Of B2B Brands Doing Content Marketing Right

Posted by Ross Simmonds 13 April, 2018 1 comment

When it comes to B2B content marketing there are three camps: The good. The bad. The ugly. Finding examples of B2B brands who get content marketing isn’t an easy task. We have TONS of examples of B2B brands who are doing things wrong, but very rarely do we find content examples that showcase the true… Read more »

Should B2B Brands Use Emojis In Their Content Or Is That Unprofessional?

Posted by Ross Simmonds 20 February, 2018 No comments

The emoji era is upon us! 💪 A survey of 1,000 American workers found that 76% of survey participants have used emojis in digital communication in their professional lives. In another survey, 68% of millennials said they are more comfortable expressing emotions using images such as emojis, GIFs, and stickers than through phone conversations, while… Read more »

How Many Blog Posts Should A B2B Company Publish Per Week?

Posted by Ross Simmonds 23 October, 2017 No comments

Do you have to write one blog post a week to be successful in B2B? Nope. Do you have to write more than one blog post a week to be successful in B2B? Nahh.  I work with B2B brands on content marketing and I’ll be the first to tell you it’s not imperative. Plenty of B2B… Read more »