The Lab

48 Eye-Opening LinkedIn Statistics For B2B Marketers In 2019

Posted by Josh Gallant 01 January, 2019 24 comments

What channels are you focusing on the most in 2019? You’re investing plenty of time into Facebook, curating content on Twitter, searching for great Instagram post ideas—but the one missing piece of the puzzle is this: LinkedIn. And in this post we’re going to share 48 LinkedIn stats you can use to guide your 2019 marketing… Read more »

The Psychology Of Content Sharing Online In 2019 [Research]

Posted by Foundation Team 19 December, 2018 3 comments

[Includes research from a NY Times study on content sharing] If you want to skip ahead, here’s what you’ll find in this post: Why People Share Content Online The Social Sharing Personas For Digital Content How To Use Consumer Motivation To Connect With You Audience The Psychology of Content Sharing What’s common between Harry Potter,… Read more »

How To Generate B2B Leads Using Facebook In 2019

Posted by Ross Simmonds 06 December, 2018 No comments

Generating B2B leads on Facebook isn’t impossible. It’s often assumed that Facebook is a B2C-only platform, but in reality, B2B brands can use Facebook to target just about any buyer persona imaginable—finance professionals, marketing executives, app developers, startup founders … One of the reasons Facebook is often overlooked by B2B marketers is the fact that… Read more »

Content Intelligence: What B2B Marketers Need To Know

Posted by Ross Simmonds 05 December, 2018 1 comment

NBA great Michael Jordan once said, “Talent wins games but intelligence and teamwork wins championships.” I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. What is content intelligence? The quick definition from Hawkeye.ai goes like this: “Content intelligence is technology that… Read more »

We Studied The Top Posts In Business Related Subreddits (This Is What We Found)

Posted by Foundation Team 15 October, 2018 No comments

Reddit is the third most popular site in the world. The top brands are embracing it. The best communities are using it. And the smartest marketers are leveraging it. Despite the amazing potential that is offered by Reddit through advertising, content creation and distribution, the platform is under-utilized in the advertising & marketing industry. As… Read more »