The Lab

How To Generate B2B Leads Using Facebook In 2019

Posted by Ross Simmonds 06 December, 2018 No comments

Generating B2B leads on Facebook isn’t impossible. It’s often assumed that Facebook is a B2C-only platform, but in reality, B2B brands can use Facebook to target just about any buyer persona imaginable—finance professionals, marketing executives, app developers, startup founders … One of the reasons Facebook is often overlooked by B2B marketers is the fact that… Read more »

Content Intelligence: What B2B Marketers Need To Know

Posted by Ross Simmonds 05 December, 2018 1 comment

NBA great Michael Jordan once said, “Talent wins games but intelligence and teamwork wins championships.” I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. What is content intelligence? The quick definition from Hawkeye.ai goes like this: “Content intelligence is technology that… Read more »

We Studied The Top Posts In Business Related Subreddits (This Is What We Found)

Posted by Foundation Team 15 October, 2018 No comments

Reddit is the third most popular site in the world. The top brands are embracing it. The best communities are using it. And the smartest marketers are leveraging it. Despite the amazing potential that is offered by Reddit through advertising, content creation and distribution, the platform is under-utilized in the advertising & marketing industry. As… Read more »

14 Top Marketing Podcasts For B2B Marketers In 2019

Posted by Josh Gallant 01 October, 2018 No comments

In this post we’re going to share 14 podcasts every B2B marketer should check out in 2019. Here’s a few of the most popular podcasts right now: Top B2B marketing podcasts for 2019 Noah Kagan Presents The GaryVee Audio Experience Foundr Podcast Seeking Wisdom Online Marketing Made Easy The Tim Ferriss Show Masters Of Scale, And… Read more »

11 B2B Marketing Trends & Studies That Every Marketer Should Know

Posted by Nicole Jackson 12 September, 2018 5 comments

I find the word trend to sometimes have a negative connotation associated with it. When we’re talking fashion or the newest superfood, a trend tends to indicate something that’s being followed right now, but that’s not necessarily bound to last. Well, that’s not the only kind of trend. The trend I’m referring to describes the… Read more »