The Lab

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Gain access to exclusive research, training, trends and support from the best marketers in the world.

Foundation Labs provides you with timely, meaningful, and relevant data that enables you to grow your company in a meaningful way. The world’s top SaaS companies subscribe to Foundation Labs to receive industry news and data driven insights to create a marketing culture that drives results.

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$828 annually

→ Exclusive B2B SaaS growth, SEO & content case studies
→ Quarterly reports on data-backed B2B SaaS trends, correlations & more
→ Weekly Insiders-only email on trends, data & research
→ Insiders-only webinars on B2B SaaS content marketing
→ Two weekly newsletters with case studies & SaaS stories
→ Invite-only fireside chats with marketing leaders at B2B SaaS giants
→ SaaS reports breaking down what’s working across industries today

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$3348 annually

Featured

Create once. Distribute forever.

Featured

SaaS SEO: Why Alternative Pages Are A Great Investment

How Calm Business Is Using Content & SEO To Win In B2B

About us overview

Featured

Create once. Distribute forever.

Featured

SaaS SEO: Why Alternative Pages Are A Great Investment

How Calm Business Is Using Content & SEO To Win In B2B

About us overview

Subscribe For Exclusive Trends, Research & Data

Distribution Checklist: Why Every Content Marketing Team Needs One

Loom’s Product-led GTM Playbook: How It Became Worth $1 Billion

How Carta Uses Unsexy Content Marketing to Drive Millions in Direct & Organic Traffic

How Miro Turned the Whiteboard into a $17.5 Billion Valuation

Underdog Turned Unicorn: How Webflow’s Product-Led SEO Strategy Led to a $4 Billion Valuation

8 Content Creation Tips To Turn Readers Into Customers

How Pipedrive Uses Comparison Pages to Close High-Intent Prospects

B2B Marketing Strategies: Free Templates, Examples & Definitions

NP (Neil Patel) Digital Acquires AnswerThePublic: Why It Matters

How To Navigate A Downturn Or Recession

How Databricks Uses a Keyword Glossary Strategy to Drive Organic Traffic

Divide and Conquer: HashiCorp’s Multi-Product Strategy for Taking Over a $630-Billion Industry

Distribution Channels: What They Are and How to Use Them

How Investing in Content Led to Career Karma’s $40M Valuation

David vs Goliaths: How MongoDB is Winning Against Massive Cloud Competitors

How NerdWallet Uses SEO Topic Clusters to Drive Traffic Worth $84M

How Wirecutter Created An SEO Moat Through Reviews

An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years

The SEO Strategy Capterra Uses to Drive $4M Worth of Traffic

How Dreamdata’s LinkedIn Strategy Attracts Qualified Leads Via Employee Advocacy

Distribution Checklist: Why Every Content Marketing Team Needs One

Trending articles:

These 6 Content Distribution Misconceptions Are Hurting Your Conversions

How Monday.com Uses Content Marketing To Drive SEO & Brand Growth

Loom’s Product-led GTM Playbook: How It Became Worth $1 Billion

Divide and Conquer: HashiCorp’s Multi-Product Strategy for Taking Over a $630-Billion Industry

Loom’s Product-led GTM Playbook: How It Became Worth $1 Billion

How Carta Uses Unsexy Content Marketing to Drive Millions in Direct & Organic Traffic

How Miro Turned the Whiteboard into a $17.5 Billion Valuation

Underdog Turned Unicorn: How Webflow’s Product-Led SEO Strategy Led to a $4 Billion Valuation

Learn How The Best B2B SaaS Companies Do Marketing.

8 Content Creation Tips To Turn Readers Into Customers

How Pipedrive Uses Comparison Pages to Close High-Intent Prospects

B2B Marketing Strategies: Free Templates, Examples & Definitions

NP (Neil Patel) Digital Acquires AnswerThePublic: Why It Matters

How To Navigate A Downturn Or Recession

How Databricks Uses a Keyword Glossary Strategy to Drive Organic Traffic

Divide and Conquer: HashiCorp’s Multi-Product Strategy for Taking Over a $630-Billion Industry

Distribution Channels: What They Are and How to Use Them

How Investing in Content Led to Career Karma’s $40M Valuation

David vs Goliaths: How MongoDB is Winning Against Massive Cloud Competitors

How NerdWallet Uses SEO Topic Clusters to Drive Traffic Worth $84M

How Wirecutter Created An SEO Moat Through Reviews

An Inside Look Into How ClickUp Went From $0-$20M ARR in Two Years

The SEO Strategy Capterra Uses to Drive $4M Worth of Traffic

How Dreamdata’s LinkedIn Strategy Attracts Qualified Leads Via Employee Advocacy

Trending articles:

These 6 Content Distribution Misconceptions Are Hurting Your Conversions

How Monday.com Uses Content Marketing To Drive SEO & Brand Growth

Loom’s Product-led GTM Playbook: How It Became Worth $1 Billion

Divide and Conquer: HashiCorp’s Multi-Product Strategy for Taking Over a $630-Billion Industry

Learn How The Best B2B SaaS Companies Do Marketing.

Learn How The Best B2B SaaS Companies Do Marketing