Instagram is a powerhouse when it comes to social media marketing.
But what makes the app so attractive for B2B marketers?
The aesthetics and ease of use make Instagram one of the most engaging social platforms for consumers and companies alike, and that in turn makes it valuable for marketers. It is important to understand how Instagram works so you don’t miss a golden opportunity to target, engage and sell to customers.
If you haven’t invested in Instagram, the time has come. If you’re not convinced, or you’re unsure how Instagram could work for your business, keep reading. I’m going to share with you 33 statistics that every B2B marketer should know about Instagram—everything from demographics to usage to posting frequency. This data comes from HubSpot, Pew Research Center, eMarketer, L2, Instagram, and Simply Measured to name a few.
Read on to uncover the statistics that’ll help you improve your marketing strategy.
But first: We all know that Instagram is taking off and quickly becoming a powerful channel for B2B brands looking to connect with their audience. But it’s not always easy to make Instagram work for B2B. So here’s a great video that covers some of the best Instagram advice for 2019.
Now let’s dive in to those stats!
With 39% of U.S. women and 30% of U.S. men using the app, Instagram has a pretty balanced gender ratio. Though the scale tips toward the female side, whatever your target demographic, you are likely to find it on Instagram.
While photo ads are still dominant, videos have gained in popularity. In fact, 25% of Instagram ads are single videos. These types of ads can be up to 60 seconds long, but be warned—engagement tends to drop as the length increases. If B2B businesses can hook their target audience within 30 seconds, users are likely to stick around.
In a rush and couldn’t read them all?
That’s OK—here are the top eight Instagram stats every B2B marketer should know:
Understanding these Instagram stats is all well and good, but it’s what you do with the information that will ultimately make a difference to your bottom line. It’s worth taking some time (and perhaps doing more research) to determine how each piece of data might lead to improvements in your B2B marketing efforts.
Which stats surprised you? Leave a comment—we’d love to hear from you!
If you’re eager to learn how to leverage Instagram as a B2B business, you’re in luck! Check out How To Use Instagram for B2B Marketing in 2019 for tips to help grow your brand.
Still, not convinced? This list of 33 mind-blowing Instagram statistics will convince you of Instagram’s importance and popularity.
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