4 Ready-To-Go Chief Marketing Officer Job Description Templates (2024)

What’s the opportunity?

As the Chief Marketing Officer, you will be responsible for defining and implementing our marketing and growth programs. You will be able to roll up your sleeves to get started and will have the resources to build a team, internally and externally, to help you execute on the strategy you develop. 

What will I be doing? 

You will work directly with our Co-Founder/CEO and taking full ownership of our online presence and customer acquisition programs. To be successful, you will already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth. 

Example work in this role:

• Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
• Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
• Collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content, and brand.
• Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
• Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.

What skills do I need?

• Demonstrable experience developing and executing go-to-market plans for SaaS platforms, including targeted paid advertising, online and offline events, and content marketing (white papers, case studies, and blogging, etc.);
• You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work;
• Strong analytical and writing skills. You are comfortable with data and analytics, and you can clearly communicate your results and ideas.

What’s the opportunity?

We are looking for a creative and analytical Chief Marketing Officer (CMO) that lives and loves the cutting edge of growth marketing but also has the brand front of mind. This person will be responsible for scaling current channels and generating new opportunities to grow the business. 

We need a highly strategic thinker who is also excited to execute unique campaigns that will allow the company to attract new customer segments. This is an extremely important hire for us and will lead to company-wide growth initiatives.

Example work in this role:

• Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.
• Develop a scalable growth strategy through our direct-to-consumer channels while also evaluating other sales/distribution channels for our products.
• Own and efficiently scale a multi-million dollar budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.
• Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.
• Manage an existing growth team of 3, while consistently evaluating new ways to increase efficiency and grow the team.
• Work with our analytics team to lead marketing data analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimization and A/B testing programs.
• Coach and develop and recruit channel managers, own communication across executive level and partner teams.
• Partner with the digital product and engineering and data science to create differentiated solutions that leverage performance media and/or new innovations in marketing technology.

Who You Are:

• Big picture. Growth at the company is holistic and expands far past just acquisition and performance marketing.
• Brand-focused. We work hard to maintain a specific brand mission, this role needs to have that front of mind at all times.
• Experimental. We are looking for non-traditional thinkers, tinkerers, testers, and artists.
• Collaborative. This position will work across all departments, specifically creative, engineering, and finance.
• Forward Thinking. You don’t only rely on what worked in the past, you prefer to see around corners and plan for the future.

What’s the opportunity?

We are looking for a strategy and execution focused Chief Marketing Officer (CMO) who is a great leader and coach. This person has experience at high-growth B2B companies and is able to own all areas of B2B marketing, including but not limited to Product marketing, demand generation, content marketing, branding, public relations, analyst relations, channel marketing, marketing analytics, and events.

As a member of our Executive team reporting directly to the CEO, the CMO is responsible for the company’s core marketing strategy and shares the responsibility to drive growth.

Example work in this role:

• Develop and lead the company’s regional marketing strategy and direct the execution of various marketing activities
• Control the Marketing budget for all regions as well as conduct forecasts
• Be the point of contact for all Marketing and Branding topics between all locations
• Drive our digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns)
• Increase brand awareness
• Conduct market research and personas to make better decisions on the respective region strategies
• Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads
• Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions
• Produce high-quality content for our customers such as market surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
• Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them
• Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives

Who You Are:

• Visionary with a driven personality, not only highly analytical and strategic but also creative and hands-on in nature
• Held executive leadership role at a 100m+ company.
• Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
• Strong understanding of inbound and outbound marketing for the enterprise, as well as “land and expand” B2B sales;
• Demonstrable experience of positioning a company in a competitive market and winning market share;
• Experience in both transactional and enterprise go-to-market models;
• ROI-driven approach to marketing and strong attention to detail;
• Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment;
• Good eye for design and creative assets;
• Low ego and high intellectual curiosity.

What’s the opportunity?

The CMO will be a highly accomplished marketer with a passion for Ecommerce business and analytics. They should be able to identify compelling and impactful strategies that drive the company’s sales initiatives forward.

Example work in this role:

• Implement the company’s marketing strategy and own the marketing budget.
• In charge of achieving aggressive revenue and profit goals across all digital channels.
• Directly responsible for conceiving and implementing successful marketing campaigns from channel, to ad unit, to landing page, to purchase experience, to lifetime value across all viable channels.
• Directly responsible for tracking and improving key ecommerce subscription metrics: CAC, LTV, Churn, Payback Period, etc.
• Bring strong analytical, big-picture thinking and leadership skills to develop marketing campaigns aimed at increasing loyalty, customer retention and the lifetime value of the customer. These programs must be delivered to the customer through the right channels, at the right time, with the best message to gain the desired results. The programs and campaigns should be tested and measured at critical stages to ensure maximum results.
• Increase and maximize cross-sell and upsell opportunities designed to increase the average sale per customer while growing and improving subscription enrollment.
• Present and effectively communicate marketing strategy to the executive team and the board.
• Evolve and enhance the company’s analytics and split-testing capabilities by using current tools and implementing new tools that will help identify critical information used to drive business decisions. Tools include, but are not limited to, platforms, data sources, and attribution models.

Who You Are:

• 10+ years in high-growth, B2B e-commerce or SaaS-based companies
• Demonstrated leadership skills, both in building teams and influencing company direction
• Passionate about customer success and technologies that impact companies and their customers
• Demonstrated leadership skills, both in building teams and influencing company direction
• Established track record in spearheading successfully integrated product launches with measurable results
• Strong analytical skills and passion for analyzing products, competitors, and market dynamics. Can quickly synthesize disparate data into a ‘position’ and craft messaging that connects with a diverse audience of stakeholders; including customers and executives
• Demonstrated ability to dive into a product and become a champion and promote features, use cases, and value propositions to customers
• A hands-on, “can do” attitude, and a drive for outcome focussed performance
• Proven ability to analyze reports, dashboards, data, and other tools to make critical decisions and recommendations to help lead the company to achieve its objectives and goals