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100+ Marketing Experts To Follow On X (Formerly Known As Twitter) [2023]

Free Content

Staying on top of marketing trends in this ever-evolving industry is not easy. But for marketers wanting to grow or start their career, this information is very helpful. And boosting your knowledge will give you an advantage and help you in the growth of your career. 

In the marketing world, there are thousands of individuals to follow that offer insight into their work and what they are learning.

And no matter how experienced you are, it’s always important to surround yourself with experts. There are lots of marketers online who are willing to share their advice. Unfortunately, it’s not easy to distinguish between the experts and the wannabes.

But when are we supposed to take time out of our day to read about the latest trends?

With X (formerly known as Twitter), of course.

X provides us instant access to the inside workings of some of the best in marketing. 

But, trying to find content within the millions of posts sent each day can be stressful. Even if you are searching through certain hashtags, much of it can be irrelevant or from bots.

That’s why you need to follow experts who know what they are talking about.

So how do we define people that are considered experts in marketing on X?

  • They have spent countless hours crafting the art of marketing. 
  • They have a strong understanding of the complexities of modern marketing. 
  • They have created content that establishes industry authority.

Let us help you find those experts, with the 70+ marketers to follow, who will help shake things up and keep you wanting to come back for more as you scroll through X. We have searched, analyzed and organized experts in:

Let’s dive in…

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Whether you are new or looking to improve, following copywriting experts can be an excellent tool. Ranging from how to come up with content ideas to boosting your email conversions, they can help.

1. Joanna Wiebe

⚡️ @CopyHackers

Joanna is the founder of Copyhackers, which teaches marketers and startups all they need to know about writing copy. Her mission is to help others write copy that can boost your website and email conversion rates.

Joanna Wiebe. Conversion copywriter to follow on twitter

2. Brian Clark

⚡️ @BrianClark

He’s been copywriting since 1988 and is the founder of Copyblogger, which teaches people how to make fantastic content. Brian started as a one-person show and has evolved his company into a place to go for copywriting advice and services.

Brian Clark. Copywriter to follow on twitter

3. Jesse Wisnewski

⚡️ @TheJesseW

Jesse runs Copybot that offers writing advice, content marketing tips, and insight into the world of writing copy. He works to provide content marketers on how to connect their content to their audience and get them to take action.

Jesse Wisnewski. Copywriter to follow on twitter

4.  Joel Klettke


He is the founder of Case Study Buddy, where he helps companies take the stress out of written case studies. Joel is also a sought-after copywriter for B2B and SaaS with clients like HubSpot WP Engine.

Joel Klettke. B2B SaaS Copywriter to follow on twitter

5. Amy Harrison


Based out of the UK, Amy runs Write With Influence, an online resource that helps business professionals create content faster and easier. Amy is also the host of an online comedy sketch show, AmyTV, which is about writing compelling copy.

Amy Harrison. Marketing writer to follow on twitter

6.  Sandi Krakowski


She has more than two decades working in marketing, where Forbes named her as a “Top 20 Online Marketing Influencers of 2014. She is the founder of A Real Change International that helps companies with copywriting, marketing, and digital media.

Sandi Krakowski. Top copywriter to follow on twitter

7.  Eddie Schleyner


Eddie is a direct-response copywriter, where he is the founder of Very Good Copy and Lead Copywriter at G2. He writes in a way that makes you want to continue reading and knows how to understand his audience and a topic.

Eddie Shleyner. Expert copywriter to follow on twitter

8.  Jen Havice


This Minneapolis copywriter, specializes in combining data-driven research into copy that works to boost conversions. Jen also runs Make Mention Media, where she helps entrepreneurs and companies create copy to help improve their website performance.

Jen Havice. Copywriter to follow on twitter

9. Gari Cruze


This individual has worked with clients like Lyft and Slack, where he has helped write creative and integrated campaigns as part of the agency. Gari can write for various audiences and is one to watch as a copywriter.

Gari Cruze. Copywriter to follow on twitter

10. Tia Dobi


Tia is a conversational copywriter who enjoys making content creation fast and error-free for clients. Her strength is playing to her creativity and thinking outside the box to help develop pieces of content.

Tia Dobi. Conversational copywriter to follow on twitter

11. Alex Cattoni


Alex is the founder of Copy Posse, a global army of authentic copywriters passionate about creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years of experience in online marketing and branding.

Alex Cattoni. Marketer to follow on twitter

12. Sonia Simone


Sonia is an expert marketer with over 22 years of experience. Before joining Copyblogger, Sonia ran Remarkable Communication and still does to this day. Today, Sonia works with a handful of clients on transformational leadership coaching combined with hands-on help with copy and content.

Sonia Simone. Copywriter to follow on twitter

13. Dave Harland


Dave is a copywriting superstar who is brilliant with words. His writing is not only funny but also deeply engaging. Dave is the founder of The Wordman, a member of Pro Copywriters, and he once won the One-Minute Briefs award.

Dave Harland. Copywriter to follow on twitter

14. Neville Medhora


Neville is an author, owns one of the first financial blogs on the internet, and is the founder of the Copywriting Course. As a marketer with 20+ years of experience, Neville has worked with several brands, mostly in the hospitality industry, including with well-known brands like The Hustle. Neville has featured in or written for Entrepreneur, Business Insider, and many more.

Neville Medhora. Copywriter to follow on twitter

Content marketing

These experts know everything there is to know about content marketing; from what type of content you should be creating to how you should be sharing it.

15. Brittany Berger


Brittany, aka “the content unicorn,” has been crafting content marketing for over seven years as a freelancer with companies like HubSpot and CoSchedule. She has been recognized as one of the Search Engine Journal’s “50 Incredible Women in Marketing”.

Brittany Berger. Content marketing consultant to follow on twitter

16. Ann Handley


As the Chief Content Officer for Marketing Profs, she has made it her goal to help digital marketers create engaging content, and you can usually find her speaking at popular marketing conferences. ForbesWoman has recognized Ann as one of “The Top 20 Women Bloggers.”

Ann Handley. Content marketing expert to follow on twitter

17. Andy Crestodina


For over 18 years, Andy has helped many companies learn how to grow their presence with their marketing. He is currently the CMO at Orbit Media Studios and is viewed as a top marketing expert by Forbes and Entrepreneur.

Andy Crestodina. Content marketer to follow on twitter

18. Joe Pulizzi


He is the genius behind the Content Marketing Institute, the leading educational resource for content marketing. The how-to’s on his blog are helpful if you’re branching out or curious to know more about content marketing.

Joe Pulizzi. Content marketing expert to follow on twitter

19. Cathy McPhillips


Cathy has over 20 years of experience in content marketing and currently leads the efforts for Content Marketing Institute. She has helped many businesses craft their marketing approach and create winning strategies.

Cathy McPhillips. Content marketing expert to follow on twitter

20. Seth Godin


With over 30 years of experience, Seth has turned his marketing insights into one of the top content marketing blogs on the Internet. He has been inducted into the Direct Marketing and Marketing Hall of Fame.

Seth Godin. One of the best content marketers to follow on twitter

21. Heidi Cohen


Heidi has built her marketing career with clients such as The Economist and Citibank. She has grown her popularity by creating the Actionable Marketing Guide, a blog that provides marketing advice and tips.

Heidi Cohen. Global marketing influencer to follow on twitter

22. Lilach Bullock


Lilach is a well-known London-based content marketing expert, who has worked with Hootsuite and Dropbox, as well as been featured in The Huffington Post. She has won Oracle’s Social Influencer award and Forbes named her one of the Top 20 Women Social Media Influencers.

Lilach Bullock. Content marketing expert to follow on twitter

23. Mandy McEwen


She was named a “Top 24 B2B Marketer by LinkedIn for 2019 and had a strong record of helping many agencies and companies boost their marketing presence. Mandy is the founder of Mod Girl Marketing, where she provides consulting help to healthcare and B2B companies.

Mandy McEwen. Branding consultant to follow on twitter

24. Ross Simmonds


Ross is the founder of Foundation Marketing, a content marketing agency that uses data and creativity to develop & help brands. He writes regularly about marketing at and has been featured in Forbes.

Ross Simmonds. Expert content marketer to follow on twitter

25. Nathan Ojaokomo


Nathan is a fast-growing writer for B2B SaaS companies. Before joining the Foundation Team as a Content Writer, Nathan operated copybynathan. And in less than two years, he’s worked with top marketing companies like HubSpot, CoSchedule, G2, and many more.

Nathan Ojaokomo. Content marketer to follow on twitter

26. Ryan McCready


Before joining Foundation Marketing as Content Manager, Ryan worked with Venngage and SketchDeck. Ryan is an excellent marketer to follow with published teardowns on Shopify, Zapier, Buffer, and Figma. He can also teach you how to not kill your plants!

Ryan Mccready. twitter marketer

27. Chima Mmeje


In 2017, Chima was stuck at an agency and earning pennies. After getting tired of the rock bottom rates, Chima quit the agency and founded Zenith Copy. Chima also runs the Freelance Coalition for Developing Countries, where writers get free resources to help them grow as a marketer and charge higher rates. Chima has bylines and features in HubSpot, Hackernoon, Moz, and many more.

Chima Mmeje. Nigerian marketer on twitter

28. Victor Ijidola


Victor is the Content Lead & Founder of the Premium Content Shop, a marketing agency that serves SaaS and B2B brands. For over five years, Victor has been crafting content marketing assets, and he has bylines at Moz, CXL, Taboola, and more.

Victor Ijidola. Content marketer to follow on Twitter

29. Kaleigh Moore


Kaleigh Moore is a freelance writer specializing in retail tech, eCommerce, and SaaS. Kaleigh has over five years of experience as an amazing content writer, and her work has been featured in Forbes, Vogue Business, Entrepreneur, Copyhackers, and more.

Kaleigh Moore. Content marketer to follow on twitter

30. Melanie Deziel


For over ten years, Melanie has been a leader in the content marketing space and is currently the Chief Content Officer and founder of StoryFuel. Melanie is also the author of “The Content Fuel Framework.” Follow Melanie to regularly get quality posts about content, marketing, writing, and creativity. Melanie has written for Inc Magazine, Huffington Post, and more.

Melanie Deziel. Content marketer to follow on twitter

31. Kristina Halvorson


In 1997, Kristina founded Brain Traffic. And after more than 21 years, everything about Brain Traffic still revolves around content strategy. Kristina regularly features as a speaker at conferences worldwide, and she uses X, a lot, to share her marketing wisdom. She is also the author of Content Strategy for the Web.

Kristina Halvorson. Content strategist to follow on twitter

32. Michael Brenner


20+ years… 

That’s how long Michael has been in the marketing industry. Micheal has worked with The Nielsen Company, SAP, IBM, and many more. There’s a lot of content marketing lessons to learn from Michael on X.

Michael Brenner. Marketer to follow on twitter

33. Kat Boogaard


Aside from being an employment advisor at Fox Valley Technical College, Kat is also an excellent writer who’s been working with clients for almost a decade. She runs and writes for SaaS companies across many niches and industries. Kat has written for Trello, Atlassian, QuickBooks, and more.

Kat Boogaard. Content marketer to follow on twitter



These experts will keep you current on SEO best practice and keep SEO a top priority as you grow and run your company.

34. Andy Drinkwater


Originally started as a copywriter, he is now an SEO expert who specializes in technical SEO and auditing. Andy runs iQ SEO Ltd, where he has worked with global companies to help deliver campaigns that strengthen SEO and deliver results.

Andy Drinkwater. SEO consultant to follow on twitter

35. Aleyda Sollis


She is an award-winning international SEO consultant and the founder of Orainti. Aleyda helps startups to multinational corporations grow their organic search and accomplish their SEO goals.

Aleyda Solis. SEO consultant to follow on Twitter

36. Cyrus Shepard


He is the founder of SEO consulting firm, Zyppy where he has helped dozens of startups and Fortune 500 businesses improve their growth and optimization strategies. Cyrus is passionate about SEO, which has made an influential educator and blogger in this industry.

Cyrus Shepard. SEO expert to follow on twitter

37. AJ Ghergich


For over 15 years, AJ has been a leader in the area of SEO and is currently the Chief Technology Officer for Brado. His decision to get in SEO had led AJ to have his own consultancy and eCommerce business, where he helped brands earn links and boost search engine rankings through their content.

AJ Ghergich. SEO expert to follow on twitter

38. Britney Muller


Brittany is currently a Senior SEO Scientist for Moz, where she helps boost tactics through data-backed research and industry findings. She has been considered as the world’s smartest SEO and has spoken at conferences such as SearchLove.

Britney Muller. SEO scientist to follow on twitter

39. Rand Fishkin


Rand is one of the co-founders of Moz and the co-founder and CEO of SparkToro, a company that focuses on searchability and audience intelligence. He is the author of the Art of SEO and Lost & Founder books and is somebody to look up to if you want a career in SEO.

Rand Fishkin. SEO expert to follow on twitter

40. Kevin Indig


He is currently the VP of SEO and Content for G2, where he runs organic user acquisition as well as acts as a mentor in growth for startups at GermanAccelerator. His specialty is in technical SEO and organic user acquisition.

Kevin Indig. SEO expert to follow on twitter

41. Brian Dean


Brian is the founder of Backlinko, which has helped many companies boost their web traffic. He is considered an expert in this area, and his YouTube channel is an excellent resource for link building and SEO strategies.

Brian Dean. SEO expert to follow on twitter

42. Bill Slawski


Bill is Director of SEO Research at Go Fish Digital and founder of SEO by the Sea, a blog that uses white hat SEO data from content by search engines. With over 20 years of experience, he has a strong knowledge of the backend within search engines and has spoken at conferences like PubCon.

Bill Slawski. SEO expert to follow on twitter

43. Ann Smarty


An SEO and content marketing specialist, Ann has been involved with some of the largest resources for content creators such as Search Engine Journal. She is the brand manager at Internet Marketing Ninjas and runs her blog, SEO Smarty, where she shares link building advice.

Ann Smarty. SEO expert to follow on twitter

44.  Barry Adams


Barry has been an SEO professional since 1998 who specializes in technical SEO and SEO for news publications. He is the founder of Polemic Digital, where he has worked with the top UK companies, offering SEO services.

Barry Adams. SEO consultant to follow on twitter

45. Carrie Rose


She is the co-founder and creative director at Rise at Seven where leads their content marketing, PR and social media strategy. Carrie’s work has won her numerous awards over the years including the best use of PR at the PR moment awards and was shortlisted for Young Digital Marketer of the Year at the Northern Digital Awards 2019.

Carrie Rose. SEO expert to follow on Twitter

46. Wil Reynolds


Wil is the founder & director of strategy for Seer Interactive. He has experience working with SEO through various industries like SaaS to healthcare, so he sees things through a depth of different perspectives.

Wil Reynolds. SEO expert to follow on twitter

47. Josh Gallant


For over four years, Josh has been the SEO Lead at Foundation Marketing where he helps ambitious B2B SaaS companies scale their revenue growth with organic traffic. Josh also writes teardowns like “How Notion built a $2B SaaS startup through community & templates.”

Josh Gallant. Top SEO marketer to follow on twitter

48. Tim Soulo


Tim is a seasoned content marketer with 10+ years of practical experience in SEO and digital marketing. He is currently the Chief Marketing Officer and Product Advisor at Ahrefs. Tim regularly shares his marketing knowledge on X, and he has authored several data-driven SEO research studies and marketing guides.

Tim Suolo. Top SEO marketer to follow on twitter

49. Ross Hudgens


Ross is an elite SEO marketer with 12+ years of experience. Before founding Siege Media, Ross worked with companies like Single Grain, Media Boost, and Full Beaker. Ross regularly shares tips on SEO, so follow him if you like daily SEO knowledge bombs.

Ross Hudgens. Top SEO marketer to follow on twitter

50. Sandeep Mallya


Sandeep is a digital marketing professional and founder of 99signals. Recently, he was featured in BuzzSumo’s list of Top 100 Content Marketers that you need to follow. Sandeep has been featured in CoSchedule, Search Engine Roundtable, and more.

Sandeep Mallya. Digital marketer to follow on twitter

51. Koray Tuğberk GÜBÜR


Koray is the founder of Holistic SEO & Digital, where he has helped 200+ companies as an SEO professional. Koray regularly publishes SEO case studies, research, and A/B Tests along with their results.

Koray Tuğberk. Top SEO marketer to follow on twitter


These experts are filled with fresh and actionable tips on CRO. Their expertise ranges from knowing how to generate leads to driving traffic to your landing page.

52. Bryan Eisenberg


He is the co-founder of BuyersLegends and is a well-known expert in boosting conversion rates and digital marketing for businesses. EConsultancy members have viewed him as one of the top 10 User Experience Gurus as well as one of iMedia’s Top 25 Marketers.

Bryan Eisenberg. Marketer to follow on twitter

53. Angie Schottmuller


Angie has been helping businesses understand marketing concepts and use them to strengthen their conversion rates for over 17 years. She runs Artisan Interactive and Forbes has named her as a top online marketing expert.

Angie Schottmuller. Conversion expert to follow on twitter

54. Peep Laja


Peep is the CEO and Founder of CXL and voted as the #1 most influential conversion rate optimization expert in the world. He also runs the CXL Institute, where he helps coach conversion optimizers and marketers.

Peep Laja. Conversion expert to follow on twitter

55. Steve Cartwright


He is an Australia based CRO expert who is considered a mastermind for generating traffic, increasing conversion, and converting leads. Steve is the CEO and founder of Website Design, where he helps companies with their online goals using design, content, and marketing.

Steve Cartwright. CRO expert to follow on twitter

56. Talia Wolf


She is considered a trailblazer in the conversion optimization world where she helps businesses understand their audience, fix their funnel, and increase their conversions. Talia also runs GetUplift, where she provides conversion optimization services, training, and online courses.

Talia Wolf. Conversion optimization specialist on twitter

57. Brian Massey


Brian is the Founder and Conversion Scientist™ at Conversion Sciences. Through his work, he helps marketers understand the value of embracing data and science to persuade their customers.

Brian Massey. CRO expert to follow on twitter

58. Oli Gardner


Oli is the co-founder of Unbounce, where he is on a mission to help marketers use data and design to create successful and highly-converting content. He is also a highly regarded speaker and has considered legally changing his name to “Landing Page” to boost his SEO.

Oli Gardner. CRO expert to follow on twitter

59. Tim Ash


Tim is one of the early adopters of conversion rate optimization, having been doing this since the 1990s. He is the co-founder of SiteTurners, where he has helped well-known brands, like Facebook, help create successful online initiatives.

Tim Ash. Marketer to follow on twitter

60. Hiten Shah


He is one of the co-founders of Crazy Egg, Kissmetrics, and Quick Sprout and can be viewed as a SaaS expert having strong knowledge of conversion optimization and online marketing. Hitten has advised companies, like Buffer, on how to increase their conversions and boost their online presence.

Hiten Shah. Marketer to follow on twitter

61. David Cancel


David is the CEO of Drift, which helps businesses to get better conversions and is considered an expert in conversion rate optimization. He has been featured in The New York Times and has lectured at Harvard.

David Cancel. Marketer to follow on twitter

62. Georgiana Laudi


Georgiana is the founder of Forget the Funnel, where she teaches brands how they can grow with a customer-led approach. She also serves as a strategic advisor for high-growth SaaS companies like Appcues, Sprout Social, and Friendbuy. Georgiana has worked with numerous SaaS brands like Wistia, Sparktoro, Unbounce, and much more.

Georgiana laudi. CRO marketer to follow on twitter

63. Alex Harris


Alex is the founder of Alex Designs, where he’s been providing conversion-focused web design for more than two decades. He has featured in Unbounce, Huffington Post, EConsultancy, Forbes, and more. Alex regularly posts about professional development and provides tips for improving CRO strategy.

Alex Harris. CRO marketer to follow on twitter


If you want to learn more about analytics, from what tools you should use to what is trending, these are the well-established individuals in the know about everything to do with analytics.

64. Avinash Kaushik


Avinash is the Co-Founder of Market Motive Inc and a Digital Marketing Evangelist with Google. He also runs the blog, Occam’s Razor, and has become recognized as an expert on how marketers can take data to improve their digital existence.

Avinash Kaushik. Analytics expert to follow on twitter

65.  Paul Koks


Paul is the brains behind Online Metrics,  an online resource for marketers looking to improve their analytics knowledge. He is very passionate about analytics and has been featured in SEMrush.

Paul Koks. Analytics consultant to follow on twitter

66. Simo Ahava


Simo is an expert on customizing web analytics and tag management solutions to help strengthen data collection, processing, and reporting. He is a Partner and Co-Founder at 8-bit-sheep, and Google has appointed him as a Google Developer Expert.

Simo Ahava. Marketer to follow on Twitter

67. Justin Cutroni


He is currently the Director of Education at Google and a respected leader in the web analytics industry, where he helps companies incorporate data into making decisions. Justin regularly engages through his blog, Analytics Talk, and has spoken at conferences like eMetrics.

Justin Cutroni. Analytics expert to follow on Twitter

68. Jim Sterne


Jim is the Founder of the eMetrics Summit and the Digital Analytics Association. He was named one of the 50 most influential people in digital marketing and recognized as one of the top 25 Hot Speakers by the National Speakers Association.

Jim Sterne. Analytics expert to follow on Twitter

69. Michele Kiss


Michele is a digital analytics leader who has a background in web, mobile, marketing, and social analytics. She is a Senior Partner at Web Analytics Demystified, a leading global digital analytics consultancy and has spoken at many conferences like Adobe Digital Marketing Summit.

Michele Kiss. Analytics expert to follow on twitter

70. Yehoshua Coren


He has been working in digital analytics since 2007 and is the Founder of Analytics Ninja. Yehoshua is a subject matter expert in Google Analytics and Google Tag Manager, as well as spoken at conferences like SMX.

Yehoshua Coren. Analytics expert on twitter

71. Rich Page


Rich has over a decade of experience with web analytics, A/B testing, and conversion rate optimization. He runs his own conversion business, where he has optimized sales, leads, and conversion rates for various companies, such as

Rich Page. Web analytics expert on twitter


These SaaS experts can help you find your voice through the world of SaaS – from how to scale your business to best practices.

72. Jason Lemkin


He is the founder of SaaStr and an active Venture Capitalist who shares his perspective on all things SaaS. Jason has authored a book about Saas and was named by BusinessInsider as one of “The 32 Most Powerful People in Business Technology.”

Jason Lemkin. SaaS marketer to follow on twitter

73. Claire Suellentrop


Claire is the Co-Founder and SaaS Marketing & Growth Advisor for Forget The Funnel and Elevate, where she provides growth strategy and support for Saas companies. She enjoys helping companies like Wistia better understand their customers and get out of the “echo chamber.”

Claire Suellentrop. SaaS marketer to follow on twitterc

74. Dharmesh Shah


Dharmesh is the Co-Founder and CTO of HubSpot. He is an active member of the entrepreneurial community and frequently speaks at conferences like INBOUND on marketing and startups.

Dharmesh Shah. SaaS marketing expert on twitter

75. Elise Dopson


Elise is a freelance B2B SaaS writer who helps marketing businesses grow their online presence and get leads to their website through content. She has written for companies like Databox to help them create content that drives traffic to their website and products.

Elise Dopson. SaaS marketing expert on twitter

76. Marijana Kostelac


She is a freelance SaaS marketing writer who is on a mission to change how content marketing is executed and has worked with SaaS companies like BuildFire as well as those on the Fortune 100 list. Marijana also runs The Content Love podcast, where she interviews leaders in the marketing world to share their insights on marketing and content.

Marijana Kostelac. B2B SaaS expert on twitter

77. Marc Benioff


He is the Chairman, co-CEO, and Founder of Salesforce and a known leader in cloud computing. Marc was named “Innovator of the Decade” by Forbes and recognized as one of the 15 Best-Performing CEOs by Harvard Business Review.

Marc Benioff. SaaS expert to follow on twitter

78. Nichole Elizabeth DeMeré


Nichole is a B2B SaaS Consultant whose specialty is identifying strengths and weaknesses in SaaS companies and finding ways to strengthen retention and brands. She was a Product Hunt “Maker of the Year” Nominee in 2015 and has been mentioned in publications like Forbes.

Nichole Elizabeth. SaaS expert to follow on twitter

79. Aaron Levie


Aaron is the Founder and CEO of the cloud company Box. He leads the company in its mission to change the way companies work and has spoken at conferences like Dreamforce.

Aaron Levie. SaaS expert to follow on Twitter

80. Steli Efti


He is the CEO and Co-Founder of Close, a sales CRM and has become known as Silicon Valley’s sales hustler. Steli is the author of The Ultimate Startup Guide To Outbound Sales and has spoken at conferences like TEDx.

Steli Efti. SaaS expert to follow on twitter

81. Brian Halligan


Brian is the Co-Founder and CEO of HubSpot. He is also a lecturer at MIT’s Sloan School Of Management and was named one of the Top 5 Best CEOs for Women in 2018 by Comparably.

Brian Halligan. SaaS expert to follow on twitter

82. Aaron Ross


Aaron is the founder of Predictable Revenue and co-author of From Impossible to Inevitable. He is also a keynote speaker and best-selling author of Predictable Revenue. This book is called “the sales bible of Silicon Valley,” as it’s based on an outbound prospecting system that has created more than $1 billion across and other companies.

Aaron Ross. SaaS marketer to follow on twitter

83. Jill Rowley


Jill was among the first 100 employees at Salesforce and enjoys talking about startups, especially category creators who carve an entirely new space within a specific market. Jill talks about investing, serves as a go-to-market advisor, category creator, and has worked with brands like HubSpot, Accompany, and more.

Jill Rowley. SaaS marketer to follow on twitter

84. Christoph Janz


Christoph has been a SaaS marketer for almost three decades. During this time, he founded and sold companies like Pageflakes (acquired by LiveUniverse) and (acquired by Aside from being a managing partner at Point Nine Capital, Christoph provides marketing, recruiting, and financing assistance to companies he invests in.

Christoph Janz. SaaS marketer to follow on twitter

85. Patrick Campbell


Patrick is the founder and CEO of ProfitWell, a SaaS brand that helps subscription companies with their monetization and retention strategies. Before founding ProfitWell, Patrick worked at Google. He regularly shares his SaaS insights on pricing strategies, churn recovery, and many more on X.

Patrick Campbell. SaaS marketer to follow on twitter

86. Sujan Patel


Sujan is a managing partner at Ramp Ventures, the makers of Mailshake,, and, as well as other sales and marketing SaaS companies. Sujan is a data-driven marketer and regular X user whose posts, like this one, are always insightful.

Sujan Patel. SaaS marketer to follow on twitter

Social Media

If you’re looking to take your social media to the next level or some fine-tuning, these people have it going on. From running campaigns to ROI, they are equipped with some actionable advice.

87. Jay Baer


Jay is the Founder of Convince & Convert, providing social media consulting, and training to businesses. His blog has been voted one of the world’s top 5 social media blogs and has worked with over 700 companies, including Nike and 25 of the Fortune 1000.

Jay Baer. Marketer to follow on twitter.

88. Neal Schaffer

He is a leading consultant in helping companies develop and execute their social media marketing strategies, influencer marketing, and social selling initiatives. Neal has been named one of marketing’s ten biggest thought leaders by and recognized as a Forbes Top 50 Social Media Power Influencer.

Neal Schaffer. Marketer to follow on twitter

89. Michael Stelzner


Michael is the CEO and Founder of Social Media Examiner and is considered a leader in social media. He is the host of the Social Media Marketing Podcast and the pioneer behind the industry’s largest conference, Social Media Marketing World.

Michael Stelzner. Social media marketer to follow on twitter

90. Mari Smith


She is one of the leading social media experts and known as “the Queen of Facebook.” Forbes recognized Mari as one of the Top Ten Social Media Power Influencers, and Dun & Bradstreet Credibility named her as one of the top ten Most Influential Small Business People on X.

Mari Smith. Facebook marketing expert to follow on twitter

91. Kim Garst


Kim is the Co-Founder of Boom! Social Co. and one of the world’s most reposted people among digital marketers. She is a sought after social media marketing strategist, where she has provided advice to some of the top brands like IBM.

Kim Garst. Social media influencer to follow on twitter

92. Jeff Bullas


He is a digital entrepreneur and marketing strategist who works with businesses to optimize their online brand with social media and digital marketing. He is an active blogger, and has him on the list of a digital marketing expert to follow on X.

Jeff Bullas. Social media expert to follow on twitter

93. Amy Porterfield


Amy is a Social Media Strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps businesses establish tactics to leverage social media and boost their digital marketing efforts.

Amy Porterfield. Social media expert to follow on twitter

94. Peg Fitzpatrick


Peg is a Social Media Strategist who has worked with global brands like Audi to boost their social media presence. She is Co-author of The Art of Social Media: Power Tips for Power Users and has spoken at conferences like SXSW.

Peg Fitzpatrick. Social media expert to follow on twitter

95. Jon Loomer


He is a Facebook marketing coach and strategist. After becoming an early adopter of Facebook, he launched his website as a source of Facebook research, guides, and training.

Jon Loomer. Marketer to follow on twitter

96. Jason Falls


Jason is a leading strategist in the digital and social media marketing world. He is also the Director of Digital and Social at Cornett and is a frequent analyst on outlets like The Wall Street Journal.

Jason Falls. Expert marketer to follow on twitter

97. Brian Honigman


Brian is the founder of, where he consults for companies that want to take their marketing to the next level. Brian has been named a Digital Marketing Expert by Entrepreneur and a Top Social Media Pro by Social Media Examiner. 

Brian Honigman. Social media marketer to follow on twitter

98. Gerry Moran


Gerry is a social media strategist and consultant who regularly conducts 1:1 executive workshops, has spoken at Social Media Week, and has led 1,500-person boot camps. He’s also the founder of MarketingThink, a social media training and consulting company that has worked with SAP, Ikea, Cognizant, HBO, Comcast, and many more.

Gerry Moran. Social media marketer to follow on twitter

99. Mark Schaefer


Mark is a keynote speaker, social media consultant, and founder of Businesses Grow. Besides working with a Fortune 100 client base, Mark is a university professor and author of 9 books. Mark has been featured in popular publications like CNN, Fast Company, and more.

Mark Schaefer. Social media marketer to follow

100. Larry Kim


In 2018, Larry’s company, WordStream, was acquired by Gannett for $150 million. Besides that, Larry is the CEO of MobileMonkey and a columnist for Inc Magazine and CNBC. He won the Marketer of the Year awards from Search Engine Land, US Search Awards, and PPC Hero. Plus, he has received special recognition from the US Senate and House of Representatives for creating over a thousand high-tech jobs in the past decade.

Larry Kim. Social media marketer to follow on twitter

Next Steps

X is a dream for the marketer who wants to learn. The platform also offers instant interaction with many industry professionals, which can help marketers learn and step up their game!

The marketing scene is full of big players. Most of them get attention because we, as marketers, are eager for content. Marketing is an industry that can move at a face pace. There are few places to go for real-time advice and trends, then X itself.

Give these marketers on X a follow to stay in the know with the latest ideas and trends — that way, you’ll be aware of what is trending. 

Before you jump on over to X, can you think of any other marketing experts? 

To stay updated on the latest B2B marketing trends and for actionable advice, follow Foundation over on X.

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