Staying on top of marketing trends in this ever-evolving industry is not easy. But for marketers wanting to grow or start their career, this information is very helpful. And boosting your knowledge will give you an advantage and help you in the growth of your career.
In the marketing world, there are thousands of individuals to follow that offer insight into their work and what they are learning.
And no matter how experienced you are, it’s always important to surround yourself with experts. There are lots of marketers online who are willing to share their advice. Unfortunately, it’s not easy to distinguish between the experts and the wannabes.
But when are we supposed to take time out of our day to read about the latest trends?
With Twitter, of course.
Twitter provides us instant access to the inside workings of some of the best in marketing.
But, trying to find content within the millions of tweets sent each day can be stressful. Even if you are searching through certain hashtags, much of it can be irrelevant or from bots.
That’s why you need to follow experts who know what they are talking about.
So how do we define people that are considered experts in marketing on Twitter?.
- They have spent countless hours crafting the art of marketing.
- They have a strong understanding of the complexities of modern marketing.
- They have created content that establishes industry authority.
Let us help you find those experts, with the 70+ marketers to follow, who will help shake things up and keep you wanting to come back for more as you scroll through Twitter. We have searched, analyzed and organized experts in:
- Content marketing
- Search engine optimization (SEO)
- Conversion rate optimization (CRO)
- Software as a service (SaaS)
- Social media
Let’s dive in…
Whether you are new or looking to improve, following copywriting experts can be an excellent tool. Ranging from how to come up with content ideas to boosting your email conversions, they can help.
1. Joanna Wiebe
Joanna is the founder of Copyhackers, which teaches marketers and startups all they need to know about writing copy. Her mission is to help others write copy that can boost your website and email conversion rates.
2. Brian Clark
He’s been copywriting since 1988 and is the founder of Copyblogger, which teaches people how to make fantastic content. Brian started as a one-person show and has evolved his company into a place to go for copywriting advice and services.
3. Jesse Wisnewski
Jesse runs Copybot that offers writing advice, content marketing tips, and insight into the world of writing copy. He works to provide content marketers on how to connect their content to their audience and get them to take action.
4. Joel Klettke
He is the founder of Case Study Buddy, where he helps companies take the stress out of written case studies. Joel is also a sought-after copywriter for B2B and SaaS with clients like HubSpot WP Engine.
5. Amy Harrison
Based out of the UK, Amy runs Write With Influence, an online resource that helps business professionals create content faster and easier. Amy is also the host of an online comedy sketch show, AmyTV, which is about writing compelling copy.
6. Sandi Krakowski
She has more than two decades working in marketing, where Forbes named her as a “Top 20 Online Marketing Influencers of 2014. She is the founder of A Real Change International that helps companies with copywriting, marketing, and digital media.
7. Eddie Schleyner
Eddie is a direct-response copywriter, where he is the founder of Very Good Copy and Lead Copywriter at G2. He writes in a way that makes you want to continue reading and knows how to understand his audience and a topic.
8. Jen Havice
This Minneapolis copywriter, specializes in combining data-driven research into copy that works to boost conversions. Jen also runs Make Mention Media, where she helps entrepreneurs and companies create copy to help improve their website performance.
9. Gari Cruze
This individual has worked with clients like Lyft and Slack, where he has helped write creative and integrated campaigns as part of the agency. Gari can write for various audiences and is one to watch as a copywriter.
10. Tia Dobi
Tia is a conversational copywriter who enjoys making content creation fast and error-free for clients. Her strength is playing to her creativity and thinking outside the box to help develop pieces of content.
These experts know everything there is to know about content marketing; from what type of content you should be creating to how you should be sharing it.
11. Brittany Berger
Brittany, aka “the content unicorn,” has been crafting content marketing for over seven years as a freelancer with companies like HubSpot and CoSchedule. She has been recognized as one of the Search Engine Journal’s “50 Incredible Women in Marketing”.
12. Ann Handley
As the Chief Content Officer for Marketing Profs, she has made it her goal to help digital marketers create engaging content, and you can usually find her speaking at popular marketing conferences. ForbesWoman has recognized Ann as one of “The Top 20 Women Bloggers.”
13. Andy Crestodina
For over 18 years, Andy has helped many companies learn how to grow their presence with their marketing. He is currently the CMO at Orbit Media Studios and is viewed as a top marketing expert by Forbes and Entrepreneur.
14. Joe Pulizzi
He is the genius behind the Content Marketing Institute, the leading educational resource for content marketing. The how-to’s on his blog are helpful if you’re branching out or curious to know more about content marketing.
15. Cathy McPhillips
Cathy has over 20 years of experience in content marketing and currently leads the efforts for Content Marketing Institute. She has helped many businesses craft their marketing approach and create winning strategies.
16. Seth Godin
With over 30 years of experience, Seth has turned his marketing insights into one of the top content marketing blogs on the Internet. He has been inducted into the Direct Marketing and Marketing Hall of Fame.
17. Heidi Cohen
Heidi has built her marketing career with clients such as The Economist and Citibank. She has grown her popularity by creating the Actionable Marketing Guide, a blog that provides marketing advice and tips.
18. Lilach Bullock
Lilach is a well-known London-based content marketing expert, who has worked with Hootsuite and Dropbox, as well as been featured in The Huffington Post. She has won Oracle’s Social Influencer award and Forbes named her one of the Top 20 Women Social Media Influencers.
19. Mandy McEwen
She was named a “Top 24 B2B Marketer by LinkedIn for 2019 and had a strong record of helping many agencies and companies boost their marketing presence. Mandy is the founder of Mod Girl Marketing, where she provides consulting help to healthcare and B2B companies.
20. Ross Simmonds
Ross is the founder of Foundation Marketing, a content marketing agency that uses data and creativity to develop & help brands. He writes regularly about marketing at RossSimmonds.com and has been featured in Forbes.
These experts will keep you current on SEO best practice and keep SEO a top priority as you grow and run your company.
21. Andy Drinkwater
Originally started as a copywriter, he is now an SEO expert who specializes in technical SEO and auditing. Andy runs iQ SEO Ltd, where he has worked with global companies to help deliver campaigns that strengthen SEO and deliver results.
22. Aleyda Sollis
She is an award-winning international SEO consultant and the founder of Orainti. Aleyda helps startups to multinational corporations grow their organic search and accomplish their SEO goals.
23. Cyrus Shepard
He is the founder of SEO consulting firm, Zyppy where he has helped dozens of startups and Fortune 500 businesses improve their growth and optimization strategies. Cyrus is passionate about SEO, which has made an influential educator and blogger in this industry.
24. AJ Ghergich
For over 15 years, AJ has been a leader in the area of SEO and is currently the Chief Technology Officer for Brado. His decision to get in SEO had led AJ to have his own consultancy and eCommerce business, where he helped brands earn links and boost search engine rankings through their content.
25. Britney Muller
Brittany is currently a Senior SEO Scientist for Moz, where she helps boost tactics through data-backed research and industry findings. She has been considered as the world’s smartest SEO and has spoken at conferences such as SearchLove.
26. Rand Fishkin
Rand is one of the co-founders of Moz and the co-founder and CEO of SparkToro, a company that focuses on searchability and audience intelligence. He is the author of the Art of SEO and Lost & Founder books and is somebody to look up to if you want a career in SEO.
27. Kevin Indig
He is currently the VP of SEO and Content for G2, where he runs organic user acquisition as well as acts as a mentor in growth for startups at GermanAccelerator. His specialty is in technical SEO and organic user acquisition.
28. Brian Dean
Brian is the founder of Backlinko, which has helped many companies boost their web traffic. He is considered an expert in this area, and his YouTube channel is an excellent resource for link building and SEO strategies.
29. Bill Slawski
Bill is Director of SEO Research at Go Fish Digital and founder of SEO by the Sea, a blog that uses white hat SEO data from content by search engines. With over 20 years of experience, he has a strong knowledge of the backend within search engines and has spoken at conferences like PubCon.
30. Ann Smarty
An SEO and content marketing specialist, Ann has been involved with some of the largest resources for content creators such as Search Engine Journal. She is the brand manager at Internet Marketing Ninjas and runs her blog, SEO Smarty, where she shares link building advice.
31. Barry Adams
Barry has been an SEO professional since 1998 who specializes in technical SEO and SEO for news publications. He is the founder of Polemic Digital, where he has worked with the top UK companies, offering SEO services.
She is the co-founder and creative director at Rise at Seven where leads their content marketing, PR and social media strategy. Carrie’s work has won her numerous awards over the years including the best use of PR at the PR moment awards and was shortlisted for Young Digital Marketer of the Year at the Northern Digital Awards 2019.
33. Wil Reynolds
Wil is the founder & director of strategy for Seer Interactive. He has experience working with SEO through various industries like SaaS to healthcare, so he sees things through a depth of different perspectives.
These experts are filled with fresh and actionable tips on CRO. Their expertise ranges from knowing how to generate leads to driving traffic to your landing page.
34. Bryan Eisenberg
He is the co-founder of BuyersLegends and is a well-known expert in boosting conversion rates and digital marketing for businesses. EConsultancy members have viewed him as one of the top 10 User Experience Gurus as well as one of iMedia’s Top 25 Marketers.
35. Angie Schottmuller
Angie has been helping businesses understand marketing concepts and use them to strengthen their conversion rates for over 17 years. She runs Artisan Interactive and Forbes has named her as a top online marketing expert.
36. Peep Laja
Peep is the CEO and Founder of CXL and voted as the #1 most influential conversion rate optimization expert in the world. He also runs the CXL Institute, where he helps coach conversion optimizers and marketers.
37. Steve Cartwright
He is an Australia based CRO expert who is considered a mastermind for generating traffic, increasing conversion, and converting leads. Steve is the CEO and founder of Website Design, where he helps companies with their online goals using design, content, and marketing.
38. Talia Wolf
She is considered a trailblazer in the conversion optimization world where she helps businesses understand their audience, fix their funnel, and increase their conversions. Talia also runs GetUplift, where she provides conversion optimization services, training, and online courses.
39. Brian Massey
Brian is the Founder and Conversion Scientist™ at Conversion Sciences. Through his work, he helps marketers understand the value of embracing data and science to persuade their customers.
40. Oli Gardner
Oli is the co-founder of Unbounce, where he is on a mission to help marketers use data and design to create successful and highly-converting content. He is also a highly regarded speaker and has considered legally changing his name to “Landing Page” to boost his SEO.
41. Tim Ash
Tim is one of the early adopters of conversion rate optimization, having been doing this since the 1990s. He is the co-founder of SiteTurners, where he has helped well-known brands, like Facebook, help create successful online initiatives.
42. Hiten Shah
He is one of the co-founders of Crazy Egg, Kissmetrics, and Quick Sprout and can be viewed as a SaaS expert having strong knowledge of conversion optimization and online marketing. Hitten has advised companies, like Buffer, on how to increase their conversions and boost their online presence.
43. David Cancel
David is the CEO of Drift, which helps businesses to get better conversions and is considered an expert in conversion rate optimization. He has been featured in The New York Times and has lectured at Harvard.
If you want to learn more about analytics, from what tools you should use to what is trending, these are the well-established individuals in the know about everything to do with analytics.
44. Avinash Kaushik
Avinash is the Co-Founder of Market Motive Inc and a Digital Marketing Evangelist with Google. He also runs the blog, Occam’s Razor, and has become recognized as an expert on how marketers can take data to improve their digital existence.
45. Paul Koks
Paul is the brains behind Online Metrics, an online resource for marketers looking to improve their analytics knowledge. He is very passionate about analytics and has been featured in SEMrush.
46. Simo Ahava
Simo is an expert on customizing web analytics and tag management solutions to help strengthen data collection, processing, and reporting. He is a Partner and Co-Founder at 8-bit-sheep, and Google has appointed him as a Google Developer Expert.
47. Justin Cutroni
He is currently the Director of Education at Google and a respected leader in the web analytics industry, where he helps companies incorporate data into making decisions. Justin regularly engages through his blog, Analytics Talk, and has spoken at conferences like eMetrics.
48. Jim Sterne
Jim is the Founder of the eMetrics Summit and the Digital Analytics Association. He was named one of the 50 most influential people in digital marketing and recognized as one of the top 25 Hot Speakers by the National Speakers Association.
49. Michele Kiss
Michele is a digital analytics leader who has a background in web, mobile, marketing, and social analytics. She is a Senior Partner at Web Analytics Demystified, a leading global digital analytics consultancy and has spoken at many conferences like Adobe Digital Marketing Summit.
50. Yehoshua Coren
He has been working in digital analytics since 2007 and is the Founder of Analytics Ninja. Yehoshua is a subject matter expert in Google Analytics and Google Tag Manager, as well as spoken at conferences like SMX.
51. Rich Page
Rich has over a decade of experience with web analytics, A/B testing, and conversion rate optimization. He runs his own conversion business, where he has optimized sales, leads, and conversion rates for various companies, such as Disney.com.
These SaaS experts can help you find your voice through the world of SaaS – from how to scale your business to best practices.
52. Jason Lemkin
He is the founder of SaaStr and an active Venture Capitalist who shares his perspective on all things SaaS. Jason has authored a book about Saas and was named by BusinessInsider as one of “The 32 Most Powerful People in Business Technology.”
53. Claire Suellentrop
Claire is the Co-Founder and SaaS Marketing & Growth Advisor for Forget The Funnel and Elevate, where she provides growth strategy and support for Saas companies. She enjoys helping companies like Wistia better understand their customers and get out of the “echo chamber.”
54. Georgiana Laudi
She is a Strategic Advisor and Co-Founder of Elevate and Forget The Funnel, where she helps SaaS companies scale their business. Georgiana enjoys helping turn SaaS managers into leaders and engaging teams to build cross-functional solutions for growth.
55. Dharmesh Shah
Dharmesh is the Co-Founder and CTO of HubSpot. He is an active member of the entrepreneurial community and frequently speaks at conferences like INBOUND on marketing and startups.
56. Elise Dopson
Elise is a freelance B2B SaaS writer who helps marketing businesses grow their online presence and get leads to their website through content. She has written for companies like Databox to help them create content that drives traffic to their website and products.
57. Marijana Kostelac
She is a freelance SaaS marketing writer who is on a mission to change how content marketing is executed and has worked with SaaS companies like BuildFire as well as those on the Fortune 100 list. Marijana also runs The Content Love podcast, where she interviews leaders in the marketing world to share their insights on marketing and content.
58. Marc Benioff
He is the Chairman, co-CEO, and Founder of Salesforce and a known leader in cloud computing. Marc was named “Innovator of the Decade” by Forbes and recognized as one of the 15 Best-Performing CEOs by Harvard Business Review.
59. Nichole Elizabeth DeMeré
Nichole is a B2B SaaS Consultant whose specialty is identifying strengths and weaknesses in SaaS companies and finding ways to strengthen retention and brands. She was a Product Hunt “Maker of the Year” Nominee in 2015 and has been mentioned in publications like Forbes.
60. Aaron Levie
Aaron is the Founder and CEO of the cloud company Box. He leads the company in its mission to change the way companies work and has spoken at conferences like Dreamforce.
61. Steli Efti
He is the CEO and Co-Founder of Close, a sales CRM and has become known as Silicon Valley’s sales hustler. Steli is the author of The Ultimate Startup Guide To Outbound Sales and has spoken at conferences like TEDx.
62. Brian Halligan
If you’re looking to take your social media to the next level or some fine-tuning, these people have it going on. From running campaigns to ROI, they are equipped with some actionable advice.
63. Jay Baer
Jay is the Founder of Convince & Convert, providing social media consulting, and training to businesses. His blog has been voted one of the world’s top 5 social media blogs and has worked with over 700 companies, including Nike and 25 of the Fortune 1000.
64. Neal Schaffer
He is a leading consultant in helping companies develop and execute their social media marketing strategies, influencer marketing, and social selling initiatives. Neal has been named one of marketing’s ten biggest thought leaders by CMO.com and recognized as a Forbes Top 50 Social Media Power Influencer.
65. Michael Stelzner
Michael is the CEO and Founder of Social Media Examiner and is considered a leader in social media. He is the host of the Social Media Marketing Podcast and the pioneer behind the industry’s largest conference, Social Media Marketing World.
66. Mari Smith
She is one of the leading social media experts and known as “the Queen of Facebook.” Forbes recognized Mari as one of the Top Ten Social Media Power Influencers, and Dun & Bradstreet Credibility named her as one of the top ten Most Influential Small Business People on Twitter.
67. Kim Garst
Kim is the Co-Founder of Boom! Social Co. and one of the world’s most retweeted people among digital marketers. She is a sought after social media marketing strategist, where she has provided advice to some of the top brands like IBM.
68. Jeff Bullas
He is a digital entrepreneur and marketing strategist who works with businesses to optimize their online brand with social media and digital marketing. He is an active blogger, and Inc.com has him on the list of a digital marketing expert to follow on Twitter.
69. Amy Porterfield
Amy is a Social Media Strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps businesses establish tactics to leverage social media and boost their digital marketing efforts.
70. Peg Fitzpatrick
Peg is a Social Media Strategist who has worked with global brands like Audi to boost their social media presence. She is Co-author of The Art of Social Media: Power Tips for Power Users and has spoken at conferences like SXSW.
71. Jon Loomer
He is a Facebook marketing coach and strategist. After becoming an early adopter of Facebook, he launched his website as a source of Facebook research, guides, and training.
72. Jason Falls
Jason is a leading strategist in the digital and social media marketing world. He is also the Director of Digital and Social at Cornett and is a frequent analyst on outlets like The Wall Street Journal.
Twitter is a dream for the marketer who wants to learn. The platform also offers instant interaction with many industry professionals, which can help marketers learn and step up their game!
The marketing scene is full of big players. Most of them get attention because we, as marketers, are eager for content. Marketing is an industry that can move at a face pace. There are few places to go for real-time advice and trends, then Twitter itself.
Give these marketers on Twitter a follow to stay in the know with the latest ideas and trends — that way, you’ll be aware of what is trending.
Before you jump on over to Twitter, can you think of any other marketing experts?
To stay updated on the latest B2B marketing trends and for actionable advice, follow Foundation over on Twitter.