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Bryan Casey On Marketing At IBM, Generative AI, Budget Planning & Career Growth

Premium Content

Last week we had the unique opportunity to delve into the mind of Bryan Casey, a seasoned marketing expert from IBM. This insightful interview is a must-listen for B2B marketers and growth professionals in the SaaS industry, as it unpacks the strategies and philosophies behind building a robust marketing engine for a brand as colossal as IBM and building a career that you can be proud of as a marketing executive.

Bryan Casey, with his extensive experience at IBM, brings a wealth of knowledge to the table in this fireside chat with Ross Simmonds. 

The conversation began with a deep dive into the foundational aspects of constructing a marketing engine for a large-scale brand and lessons learned over time. Casey emphasized the importance of understanding the brand’s core values and aligning marketing strategies with these principles vs. playing “business” or doing “marketing theater” as he described it. He shared invaluable insights on how IBM leverages its historical legacy while continuously innovating to stay relevant in the ever-evolving tech landscape. This balance between tradition and innovation, as Casey illustrates, is crucial for long-standing brands aiming to maintain their market dominance.

The discussion then shifted towards personal growth within a marketing career. Casey’s journey is nothing short of inspirational, and he generously shared tips on navigating career paths in the dynamic world of marketing. He stressed the importance of continuous learning, staying adaptable, and the need to be perpetually curious about emerging trends and technologies. For those in growth roles, his advice on embracing change and being open to new challenges is particularly pertinent.

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