The Lab

How To Generate B2B Leads Using Facebook In 2019

Posted by Ross Simmonds 06 December, 2018 No comments

Generating B2B leads on Facebook isn’t impossible. It’s often assumed that Facebook is a B2C-only platform, but in reality, B2B brands can use Facebook to target just about any buyer persona imaginable—finance professionals, marketing executives, app developers, startup founders … One of the reasons Facebook is often overlooked by B2B marketers is the fact that… Read more »

How To Hire Freelance Content Creators In 6 Steps (2019)

Posted by Josh Gallant 04 December, 2018 1 comment

In this post you’re going to learn how to find & hire the BEST freelance content creators in 2019. The best part? We’re going to break it down into 6 easy-to-follow steps: Determine The Type Of Content You Need Determine Your Budget Create Your Job Postings Go Where These Creators Spend Their Time Share Your… Read more »

50+ B2B Marketing Stats To Shake Up Your Strategy In 2019

Posted by Ross Simmonds 04 December, 2018 4 comments

In this post we’re going to share 50+ B2B marketing statistics that can help you create (and execute on) an awesome marketing strategy in 2019. We’ve broken it down into 3 sections: Macro B2B Statistics (Big Picture Stuff) B2B Industry Statistics B2B Customers Statistics Why should you care about these stats? Our collection of the… Read more »

Content Distribution Plan: What It Is, Why It Matters & How To Use It

Posted by Ross Simmonds 21 November, 2018 1 comment

Content distribution plans have never been more important than today. A content distribution plan is a strategic guide that helps an organization disseminate its content, whether it’s promoting the latest blog post or sharing a new ebook. Publishing content can only take you so far; a content distribution plan makes sure that content is seen… Read more »

B2B vs B2C Marketing: The Difference Between The Two In 2019

Posted by Josh Gallant 07 November, 2018 1 comment

When you think B2B marketing, you probably think corporate. So corporate that all of your marketing material needs to be sophisticated, formal, and professional, and every conversation you have, both online and off, should be treated like a formal, suit-and-tie business meeting. On the flipside, when you think B2C marketing, you probably think casual. So… Read more »