The Lab

15 Quora Statistics Marketers Need to Know For 2019

Posted by Maggie Archibald 03 July, 2019 No comments

Marketers looking to grow their brand’s presence have no shortage of platforms to take advantage of—the hard part is deciding which platforms present the best opportunities for your particular brand.  Regardless of your industry, one of the best platforms for growing your audience is Quora. Quora is a question-and-answer website where users can answer each… Read more »

HIRING: Content Marketer

Posted by Foundation Team 01 July, 2019 No comments

Do you dream in pixels, love creating content and hate the idea of a morning commute? Join the team at Foundation where we are 100% remote; everyone works from home, a coffee shop, wherever they feel most productive! The Bricks You’ll Be Laying At Foundation We run a lean B2B content driven machine. We own… Read more »

4 Ready-To-Go Chief Marketing Officer Job Description Templates (2019)

Posted by Taru Bhargava 26 June, 2019 No comments

Hiring a Chief Marketing Officer (CMO) is a daunting task for companies— that’s because it can go either way.  The right CMO is the ‘captain of the ship’— carefully planning the route, assessing the hurdles, keeping the cash and inventory in check and safely navigating to the destination. When compared to the same analogy, a… Read more »

We Reviewed 100 B2B SaaS Brands’ Facebook Advertising Efforts—Here’s What We Found

Posted by Taru Bhargava 17 June, 2019 No comments

If you are a B2B SaaS marketer, you know that Facebook advertising is for you. With over 91% of B2B marketers preferring Facebook ads over LinkedIn, there’s no debating its popularity.   Image Source: Statista And of course, there are tons of ways to make Facebook advertising work. But here’s the thing: Facebook advertising comes… Read more »

6 Things Every B2B Marketer Needs To Know About Content Marketing

Posted by Ross Simmonds 12 June, 2019 No comments

There are 3 important moments in every B2B marketer’s career: The moment they find their dream job The moment they sign on with a dream client The moment they read this blog post You think I’m joking. I am—kind of. If you’re a B2B marketer and you don’t know what you need to know about… Read more »