We're the Team Engineering AI Visibility for B2B's Most Ambitious Brands
Foundation is the AI visibility agency for B2B tech and SaaS. We make sure your brand gets cited, recommended, and chosen across the AI systems shaping buying decisions… ChatGPT, Perplexity, Google AI Overviews, and the channels that feed them. Twelve years in, getting brands found where it matters is the only thing we do.
Since 2014, we’ve combined B2B research and distribution to keep our clients visible as buyer behaviour evolves.
The discipline goes by a few names right now. Generative Engine Optimization. Answer Engine Optimization. AI search. We’ve been doing the work under all of them, and we were doing it roughly eighteen months before the rest of the industry gave it a label. Our approach combines content strategy, technical SEO, GEO, Reddit marketing, earned distribution, and original research into one engine that turns discovery into pipeline.
If you’re tired of hearing crickets after you publish or you’re just getting started on your journey into AI visibility, Foundation will help you build a GEO strategy fueled by research and data to get your brand into those AI answers and drive real pipeline.
Why B2B brands choose Foundation as their AI visibility partner
We publish what other agencies are still guessing at.
Our point of view is earned, not borrowed. It comes from a team of senior operators, a body of original research, frameworks the industry now uses by name, and teaching platforms that train the next generation of marketers on the work we pioneered.
Executives who’ve grown the world’s top brands
Foundation is built from senior operators who have led growth, content, and SEO inside some of the most recognized companies on the planet. Clients get that seniority on every engagement.
LinkedIn courses, taught at top US universities
We partnered with LinkedIn to build courses on AI visibility that are now featured inside the curricula of leading universities across the United States.
Faculty at AirOps University
Our team is among the instructors teaching marketers how to win in the era of AI search through AirOps University, sharing the playbooks we run for clients.
D.R.E.A.M. & Create Once, Distribute Forever
Distribution Rules Everything Around Me is the operating system behind our work, codified in the book our founder wrote on turning one idea into compounding reach.
Keynotes at SEO Week, BrightonSEO, DRIVE, Zero Click & More
We headline the events that define this industry, and we keynoted Zero Click, the first dedicated AI visibility conference, hosted by Profound.
The market, the platforms, and the models keep choosing us.
Authority is earned in public. It’s what credible sources, the platforms we partner with, and now the AI models themselves say when your name comes up. By that test, the receipts keep stacking up.
Clutch 100, 2026. Named among the fastest-growing companies on the world’s leading B2B marketplace, based on verified revenue data.
The Culture 100 named Foundation one of the top 100 companies to work for in Canada.
As a Certified Reddit Partner, our work is featured in a case study on Reddit’s own platform, spotlighting the programs we run for Bitly ( 1.6X CTR above goal + 25% more clicks to site) and Paychex.
Our clients say it better than we ever could.
“Foundation Marketing is a world-class team and the best at what they do.”
“The most rewarding agency collaboration I’ve had the privilege of leading.”
“Everyone who touches our business feels like a thought leader. They feel less like a vendor and more like a true thought partner.”
“I’m impressed by the depth of Foundation Marketing’s knowledge of Reddit.”
“Foundation Marketing is very skilled at what they do. There’s nothing they need to improve… we love them!”
“Their intense knowledge base on AI visibility, which is changing every day, is impressive.”
“Their ability to combine strategic thinking with execution stood out. They built and delivered high-quality assets, fast.”
“They have a great understanding of the audience and platform space, and how to engage.”
You can find all of these on our official Clutch page.
