Foundation is a digital content marketing agency with a focus on planning, creating, and distributing content for B2B brands. We work with software companies that are redefining business in their industry, along with ambitious B2B brands that are growing faster than ever. Our team operates 100% remotely, and we’re obsessed with growth.
We run a lean B2B content-driven machine. We own and manage multiple brands. We develop content that goes on to be seen by millions. We collaborate with some of the brightest in the industry. We have clients from around the world. And we’re just getting started.
As the Senior Director of B2B Marketing, you will play a pivotal role in shaping the strategic direction of our agency and leading our team to deliver exceptional results for our clients. You will oversee the development and execution of full-funnel marketing strategies that allow our teams to expand contracts and build long-term relationships with our clients. You will also provide leadership and mentorship to our talented team of marketers.
We are seeking a dynamic and experienced Senior Director of B2B Marketing to join our leadership team and work closely with the COO to drive our agency’s continued success and growth.
Core Responsibilities:
- Provide strategic leadership and vision for the B2B marketing practice, guiding the development and execution of B2B marketing strategies that align with client objectives, customer journeys and drive business growth.
- Lead client engagements, serving as the primary strategic advisor and driving the development of full-funnel marketing strategies, campaigns, and initiatives that deliver measurable results and exceed client expectations.
- Build and nurture strong, long-lasting client relationships, serving as a trusted partner and advisor to senior clients and identifying opportunities for organic growth and account expansion.
- Lead business development efforts within your account oversight to pitch new business, secure new client partnerships, and drive revenue growth for the agency.
- Oversee the development and execution of marketing efforts across the full customer journey, including digital, content, social media, distribution, email, paid, and events, ensuring alignment with client objectives and KPIs.
- Provide strategic guidance and direction to cross-functional teams, including strategy and production, to ensure seamless execution of our strategic recommendations.
- Drive innovation and thought leadership within the B2B marketing practice, staying abreast of industry trends, emerging technologies, and best practices and sharing insights with clients and internal teams.
- Mentor and develop a high-performing team of marketing professionals, providing coaching, guidance, and support to foster their growth and development within the organization.
- Monitor and analyze campaign performance and client metrics, providing insights and recommendations for optimization and improvement and ensuring the achievement of client KPIs and ROI targets.
- Collaborate with senior leadership to contribute to the development of strategic plans and objectives and drive overall business growth and success.
Qualifications for the Role:
- 10+ years of experience in B2B marketing, with a proven track record of success in strategic client-facing roles within a marketing agency.
- 5 + years of people leadership experience.
- Deep expertise in B2B marketing strategy, including journey development, demand generation, account-based marketing, funnel optimization, content marketing, digital marketing, and lead nurturing.
- Demonstrated success in building and maintaining strong, long-lasting client relationships, driving organic growth, and securing new business opportunities.
- Excellent leadership and team management skills, with the ability to inspire, motivate, and develop a high-performing team of marketing professionals.
- Exceptional async communication, presentation, and negotiation skills, with the ability to influence and persuade at all levels of an organization.
- Proven ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously while delivering high-quality results on time and within budget.
- Experience with marketing technology platforms, analytics tools, and CRM systems (e.g., HubSpot Ahrefs, Google Analytics, Excel) is a plus.
- Willingness to travel occasionally for client meetings and industry events.
Immediate benefits:
TECH BUDGET
We will give you a budget to buy the gadgets and tech you need to execute.
100% REMOTE
Flexible work environment—we expect you to work hard but give you the freedom to do it in your preferred setting.
ALL NATIONAL HOLIDAYS
We offer time off for all national holidays. Whether you’re living in Canada, the US, Australia, or Japan, you’ll get those days off.
Benefits after three months:
PAID TIME OFF
Two weeks minimum paid vacation days.
WELLNESS & FITNESS COVERAGE
We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
EDUCATION REIMBURSEMENT
Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.
COMPETITIVE MEDICAL & DENTAL BENEFITS
We offer a competitive dental and healthcare benefits plan for Canadian colleagues and their families.