Content Marketing Strategist

Nova Scotia, Canada

British Columbia, Canada

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Roxanne is a Content Marketing Strategist with Foundation. She’s a seasoned content enthusiast with nearly a decade of experience in both in-house and agency marketing. Her expertise spans various facets of marketing, such as content, SEO, PPC, and link building. Her skill set also includes elements of graphic design and video production, adding a visual dimension to her marketing toolkit.

Roxanne values data and collaboration as part of her marketing practice. She firmly believes in leveraging data to drive effective marketing decisions, using collaborative efforts to yield the best outcomes, and actively listening to clients and customers to form strong relationships and foster mutual growth.

Her journey through diverse environments has honed a unique blend of creativity and strategic insight that she injects into each endeavor.

Here is a brief taste of Roxanne’s personality:

What is usually playing in your headphones?

Electronic tunes by artists like RÜFÜS DU SOL, Fred Again.., Tourist, Bonobo, Christian Löffler, and Bob Moses.

When you were a child, what did you want to be when you grew up?

When I was a kid, I wanted to be a marine biologist. After high school, I worked as a lifeguard for several years, and in 2023 I learned how to scuba dive, but that’s about as close as I’ve gotten to working as a marine biologist.

What are you happiest doing, when you are not working?

Snowboarding, hiking, swimming, trail running, paddle boarding…pretty much anything outdoors where I get to move my body.

What is your hidden talent?

I can do a headstand on a paddleboard.

What is one of your favourite quotes?

“When nothing goes right, go left.”

– Unknown

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