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ChatGPT Stats for Marketers: Users, Growth, and Demographics

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According to the most recent statistics available, ChatGPT has 180.5 million users. But that doesn’t give you a complete picture of who’s using the most popular AI tool available, especially since that statistic was last updated in August 2023.

Instead, we’ve used our original research to provide you with the most accurate and up-to-date statistics on ChatGPT’s users. That includes the demographics of who’s visiting the site, their web traffic, and more. 

Ready to learn about the AI tool that’s changing the world? Let’s get started.

Key ChatGPT Stats and Facts

  • Users: As mentioned before, 180.5 million users is the most recent total count available for ChatGPT.
  • Growth: ChatGPT set the record for the most new users for an application, gaining 100 million new users in two months.
  • Subscription: ChatGPT’s main subscription plan, “Plus”, costs $20.
  • Cost: The cost of operating ChatGPT every day may be around $694,444, or $0.36 per query.
  • Revenue: ChatGPT brings in $2 billion in revenue as of December 2024.
  • Valuation: OpenAI, the company behind ChatGPT, is now valued at $86 billion, reflecting their significant position in the AI industry.
  • User Traffic: ChatGPT attracts approximately 637 million monthly site visits, according to Similarweb, indicating high engagement and widespread use.
  • New Tools: Free users can now upload and discuss files and photos with ChatGPT, conduct data analysis, and create charts.

ChatGPT User Statistics

But the stats around ChatGPT’s users go beyond the total count. Here are some more detailed numbers on who’s using ChatGPT, how quickly it’s growing, and more. One key stat to keep in mind: ChatGPT recently hit new peaks for daily visits, spiking above 100,000,000 daily visits for the first time.

Graph showing ChatGPT's daily visits
Image source: SimilarWeb

User Demographics

When you break it down by age, ChatGPT’s biggest user group is 25–34. That age group makes up 32% of the site’s visitors. Next is 18–24, clocking in at almost 27%, and then 35–44, who comprise 19% of the site’s visitors. Less than 4% of visitors are over the age of 65. 

In terms of gender, men are a bit more likely to use ChatGPT. 54.5% of the site’s visitors are men, making men aged 25–34 the largest group of site visitors by age and gender. This group makes up 17.8% of ChatGPT’s users, according to Similarweb.

Surveys indicate diverse use cases for ChatGPT. Nature’s survey of readers reported that around 80% use ChatGPT for professional tasks such as drafting emails, creating reports, and generating marketing content. 

Fishbowl’s survey in January 2023 highlighted that 30% of professionals had used ChatGPT. A year later, that number had jumped all the way to 62%.

Growth Trends Over Time

ChatGPT has experienced remarkable growth since its launch. Starting with a bang, it reached 1 million users just five days after its release in November 2022. 

This rapid adoption continued, and by January 2023, ChatGPT had surpassed 100 million monthly active users, making it the fastest-growing consumer application in history at that time​. 

At the beginning of 2024, ChatGPT’s growth seemed to stabilize. According to Similarweb, from December 2023 to February 2024, it received a steady 1.6 billion visitors each month. That rose moderately to 1.8 billion in April 2024 but was followed by a sharp drop in visits in May 2024. The most recent statistics show May 2024’s visits dropping to only 637 million, a fraction of the last month’s.

A graph of ChatGPT’s monthly visits over time

It’s worth waiting to see whether that fall represents a blip or a lasting dropoff in use. Just a year before, the application saw a 10% drop in users as the school year ended and its novelty wore off, but the user count has more than recovered since then.

Regional Popularity

ChatGPT’s usage varies significantly by region, with the United States making up about 12% of ChatGPT’s traffic, according to Similarweb. In May 2024, the US accounted for the highest traffic, representing a significant portion of the total visits to ChatGPT. 

Users from the US spent an average of 5 minutes and 58 seconds per visit, viewing approximately 3.48 pages each time. However, the US is also the region with the sharpest dropoff in visits, decreasing visits by 70% in May 2024.

India is the second-largest source of traffic, with users spending about 7 minutes and 46 seconds per visit and viewing around 3.44 pages per session. Despite a traffic decline of 65.49% in May, India remains a critical user base for ChatGPT.

Japan ranks third and has the longest average duration of page visits, at almost 9 minutes per session. It saw a significantly lower drop in use than India or the US, with visits dropping by only 60%. 

Indonesia and Brazil are the next two top countries using ChatGPT. Indonesian users visit the most pages of the five countries, averaging 4.67 pages per visit. That shows high engagement, which is also reflected by their average visit duration of 8 minutes and 31 seconds. On the other hand, Brazilian users seem less interested in the site, with a bounce rate above 52% (the other countries’ bounce rates are 35% or below).

These regional differences highlight the diverse global appeal and usage patterns of ChatGPT, with varying levels of engagement and changes in traffic shares across different countries. 

ChatGPT Economic and Financial Statistics

OpenAI’s ChatGPT has demonstrated substantial economic success since its debut. As of December 2024, ChatGPT generated an impressive $2 billion in revenue. This significant financial achievement has bolstered OpenAI’s valuation to $86 billion, highlighting the considerable market impact and investor confidence in the company’s AI.

Impact on the Job Market

ChatGPT’s integration into various sectors has notable implications for the job market. It has been adopted by over 92% of Fortune 500 companies, leading to faster task completion and enhanced productivity.

But that’s not to say there are no concerns with ChatGPT. One study shows that almost a third of current jobs could be fully impacted by the tool, with only 30.7% not likely to be affected by it at all.

Industry-Specific Impacts

ChatGPT’s influence extends across almost every industry. Here are a few examples:

Marketing

AI tools like ChatGPT are revolutionizing the marketing industry by enhancing productivity and creativity. According to our survey, Marketers use AI primarily for content creation, with 87% utilizing these tools for generating and refining text. Additionally, AI helps with keyword research, social media management, and email marketing. By far, ChatGPT is the most well-known AI tool for marketers.

Graph showing familiarity with various AI tools

The efficiency of AI saves time, allowing marketers to focus on strategic tasks. There are some concerns about misinformation and job displacement, but despite these issues, 93% of marketers believe AI positively impacts their work.

Medicine

In healthcare, ChatGPT has already made an impact. One review found that there are already 247 medical studies about different applications of ChatGPT. The most common area of medicine these studies apply the tool to is clinical practice, like decision making, getting information about diseases, and completing medical documentation. 

Education

Educators are adapting to the new era ChatGPT has thrust them into, with 89% of students reporting that they use it for their homework. That means teachers have to find opportunities in ChatGPT, such as developing study plans and helping customize assignments to students’ interests and needs.

Software Development

A GitHub survey found that 92% of programmers use tools like ChatGPT, and they seem to like them quite a lot. They reported that AI tools increased productivity, with 57% of developers noting improvements in their coding skills and 41% believing AI tools help prevent burnout. Additionally, 81% of developers think AI tools increase team collaboration, making tasks like code reviews and planning more efficient.

ChatGPT Trust and Brand Recognition Statistics

ChatGPT’s rapid growth has brought a reputation that has evolved just as quickly. According to a Pew Research Center study, the majority of Americans had heard of ChatGPT by May 2023, but only 18% had used it. This number increased to 23% by early 2024, indicating growing usage. 

However, trust levels vary by subject matter: While people find ChatGPT useful for learning and entertainment, they are skeptical about its reliability on sensitive topics like elections. Only 2% of Americans trust ChatGPT for election information, with 38% expressing little to no trust, reflecting broader concerns about misinformation and bias in AI tools​.

Read Our Original AI Research

Interested in more industry statistics about AI? You can find out even more about this in our survey on the state of AI in marketing. We asked hundreds of marketers what they know about AI, how they use it, and where they see it evolving in the future. Check it out right here!

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