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Welcome to Volume 143 👋🏽
Happy Thursday!
In this week’s email, we cover:
- 🎯 6 things that keep marketing teams from maximizing AI
- 🚀 How to create a good content marketing strategy (tips for SMBs)
- 👀 What’s the latest in B2B SaaS this week?
- 🧠 This week’s brain food.
- ➕ The best content across the web, plus job vacancies to consider.
Let’s dive in.
🎧 Listen to Ross Simmonds share why keywords aren’t enough to rank and convert customers on the latest Create Like the Greats episode.
B2B SAAS INSIGHTS
🎯 6 things that keep marketing teams from maximizing AI
Generative AI can potentially add an estimated $2.6 trillion and $4.4 trillion to the global economy, depending on how we embrace and utilize it.
You’ve probably heard that the technology will impact marketing and sales, as well as a few other industries, the most. Even with the buzz on social media, many marketing teams have yet to fully embrace AI as much as they should because of some misconceptions.
Ross Simmonds delves into the reasons behind this hesitation in his latest article — he explores six key barriers holding marketing teams back from embracing Generative AI. You should check out the full article and let us know what you think.
B2B MARKETING
🚀 How to create a good content marketing strategy (tips for SMBs)
What’s the best content marketing strategy for small and medium businesses? And if you already have an existing strategy, how do you level it up?
Ross Simmonds and Semrush partner to create a free two-part crash course on creating an effective content marketing strategy or elevating an existing one. He shares proven tips aboutcreating a strategy that targets your ideal audience, increases your organic reach, and generates consistent revenue for your business.
Watch the videos here:
- Content Marketing Tips for SMBs: The Best Strategy
- B2B Content Marketing Tips To Fuel Your 2023 Strategy
👀 What’s the Latest in B2B SaaS This Week?
🥳 Apple hit a $3 trillion valuation — again
🤳🏽 Days after Twitter announced daily reading limits for verified and unverified accounts, Meta rolls out its rival app, Threads.
💲 Canadian firm Tiny acquired HappyFunCorp, a company that creates apps and products for big names like Apple, Disney, Amazon, and Twitter, for $30 million.
💰 LinkedIn joins Google to prioritize helpful content — the platform made major updates that affect how content is rewarded and how much reach it gets.
🚀 Typeface, a generative AI startup for enterprise companies, hit a $1 billion valuation after closing a $100 million Series B round led by Salesforce Ventures.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🧠 This Week’s Brain Food
What does a flexible work schedule mean for remote teams?
It means that team members have the freedom to choose when and where they work in a way that helps the team be more productive.
With a flexible schedule, your team members can work at times that suit them best without affecting the company’s goals. They can make sure to finish tasks for clients on time without getting too tired or sacrificing personal time.
To make sure everyone stays productive, it’s important to encourage your team to plan their own schedules and let others know about any changes. This way, everyone is aware, and if something unexpected comes up, it’s easier to fill in the gaps and help each other.
So, if you aren’t doing this already, today is a good time to start. That’s how you create a better work-life balance and make your team happier and more efficient.
🏅 Twitter Thread of the Week
11 common interview questions with tips to master each, so you get a job offer by Andrew Lokenauth
🎖️ LinkedIn Post of the Week
Here’s what a good content brief includes by Erica Schneider
🤳🏽 Nice Finds You Should Binge
- Search Generative Experience (SGE) Roundtable Discussion
- User Journey Mapping: How To Justify Your Content’s Purpose
- How to overcome imposter syndrome in SEO and digital marketing
- 5 SaaS Brands Doing Social Media Right In 2023 (Steal Their Strategy)
🎧 What We’re Wired Into This Week:
This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, please send an email to jessica@foundationinc.co. We’re always looking for ways to improve and make sure you’re getting the best B2B SaaS marketing resources.
Have a great week(end), and stay safe!
