How To Use Jasper AI: A Guide for B2B SaaS Marketing Teams

This guide breaks down what you need to know about Jasper AI, including how to use the tool to elevate your content creation process and save time, so you can focus on more strategic tasks. 

Let’s jump right in. 

What Is Jasper AI? 

Jasper.ai is an AI writing tool that uses artificial intelligence and machine learning to create text that reads like it was written by a human.

Formerly known as Jarvis.ai, the AI-powered writing assistant automates and speeds up the content creation process. All you have to do is provide simple inputs, and Jasper will generate original, persuasive, and captivating text for you — marketing copy, blog posts, social media posts, and other kinds of high-quality content.

Since its launch in February 2021, Jasper.ai has gained popularity among content creators and companies in different industries. 

The AI writing assistant produces content much faster than an average human copywriter — it’s no wonder the tool is among the top two AI writing assistants with a $1.5 billion valuation and over 105,000 active users. 

Who Uses Jasper AI?

Jasper AI is ideal for brands that want to create personalized content but don’t have the time or resources to develop copy from scratch.

Other people who use the artificial intelligence software to save time creating different types of content include content marketers, creators, copywriters, SEO specialists, social media managers, business owners, and agencies. 

These professionals use the tool to create engaging ad copies, blog post outlines, product and video descriptions, short- and long-form content, company bios, and social media campaigns, optimize and repurpose pieces of content, and more. 

How Does Jasper AI Work?

Jasper.ai uses cutting-edge AI and machine learning development techniques to simulate human-like text generation. 

All you have to do is provide Jasper with an instruction or a brief that closely aligns with what you have in mind. This could be a title, a few descriptive sentences, a set of keywords, or any other guidance related to the content you want to create.

Then, Jasper.ai uses your input to understand the context and the intent of the content. It applies its AI algorithms to generate a piece of content that aligns with your instructions. Depending on your request, Jasper can adopt different writing styles, tones, and structures.

Jasper then presents you with the generated text you can review to make any edits on your own, or you can ask Jasper to revise the content until you’re satisfied with the results. The more you use Jasper, the better it gets — Jasper learns from every interaction and continuously improves its understanding and text-generation capabilities.

PS: While Jasper.ai is powerful, it doesn’t replace human creativity 🙂. Instead, it takes care of the heavy lifting involved in content creation, so you have more time to focus on strategy and use your creativity to improve the piece.

5 Jasper AI Key Features You Can Use To Elevate Your Content Production Process 

1. Jasper Template Library

Jasper.ai has over 50 pre-set templates or tools for various content types, such as social media posts, email campaigns, product descriptions, and blog intros, which offer a great starting point for your content and save you time.

For example, the long-form assistant is one of Jasper.ai’s templates that help you create lengthy content such as blog posts. It guides you through the entire process, starting from generating catchy title ideas to writing the introduction.

How to use it: Choose a template and give a short description of your topic or outline of what you want to write about. Jasper will automatically generate the content for you. Then, edit and refine the output to ensure the piece aligns with your brand voice and covers all the key points you want to include.

2. Pre-built Workflows

Jasper’s pre-built workflows, also known as “Jasper Recipes,” help to automate and streamline the content creation process. They are a series of commands or actions that Jasper can execute on your behalf to create your desired piece of content.

Instead of starting from scratch every time you want to create content, you can use these predefined workflows to save time and effort.

How to use it: Browse through the available pre-built workflows and select the one that best fits your needs. Some workflows may require specific input from you, such as a topic for a blog post or keywords for an SEO article, so you should provide these details if you want to get a better output. 

Once you’ve provided all necessary input, start the workflow. Jasper will then execute the predefined steps in the workflow. After the workflow is complete, review the generated content. If necessary, you can make edits or run the workflow again with different inputs.

3. Brand Voice 

Jasper’s brand voice feature helps you maintain a consistent style and tone across all your content. It’s like having a virtual writer who knows your brand really well, only in this case, you’re training Jasper on your company’s specific brand voice — the tone of your content (such as professional, friendly, or witty), facts about your company, and other specific details you want your content to reflect.

How to use it: First, define your brand voice in Jasper. You can import your existing content using the URL or paste text option to allow Jasper to analyze and automatically detect your brand voice and learn to write like you. 

You can also modify your tone and include key phrases or words unique to your brand since Jasper isn’t perfect and probably won’t get your brand voice right on the first try.

With Jasper now ‘trained’ on your brand voice, you can start generating content using any of its pre-built workflows or templates. Also, make sure to use the “tone of voice” feature to specify you want the content to reflect your brand voice.

After Jasper generates the content, review the piece to ensure it aligns with your brand voice. If it doesn’t, you can make edits and provide feedback to Jasper to improve future content.

4. Jasper Chat

Jasper Chat is a conversational chatbot feature that helps you with content creation. You can ask it to generate ideas, answer questions, and even write or paraphrase your content.

How to use it: Type in your request, just as you would in a normal conversation, and Jasper will respond with the information you need.

For example, if you’re struggling to write an introduction for a blog post, you could ask Jasper Chat something like, “Can you help me write an engaging introduction for a blog post about digital marketing trends?” Jasper would then generate a suitable introduction right in the chat interface. 

You can review the AI-generated text, and if it isn’t what you want, refine your request or provide additional context for Jasper to follow. The more specific your prompts, the better the outputs you get. Plus, Jasper also lets you use the brand voice feature in the chat as well, so this should help make sure your content stays consistent.

If you want to learn to create better prompts, you should check out our prompt engineering guide. There are tons of helpful tips in it. 

5. Jasper Chrome Browser Extension

The Jasper Chrome extension, also known as “Jasper Everywhere,” lets you draft an email, write a social media post, create a product description on an eCommerce site, and perform any writing task directly from your browser and even in ChatGPT.

How to use it: First, visit the Chrome Web Store and search for the “Jasper” extension. Click on “Add to Chrome” to install it. Once the extension is installed, you’ll see the Jasper icon in your browser toolbar. Click on this icon and log in with your credentials.

Now, go to any online platform where you want to write something — Google Docs, Gmail, WordPress, or any other platform. Click on the Jasper icon in your toolbar to bring up the extension. Here, you can prompt the tool to generate content, rewrite or improve existing text, or use any of the pre-loaded templates.

PS: The extension works best when you provide specific instructions. So, be as detailed as possible when asking Jasper to generate or edit content.

Other helpful features include:

• Translate: Jasper.ai supports content creation in over 25 languages, which is incredibly helpful if you’re targeting a global audience and want to improve your multilingual SEO strategy.
• Brainstorm Ideas: If you’re unsure what to write about, this feature can generate a list of creative ideas based on your input.
• Blog Post Intro Paragraph: Stuck on how to start a blog post? This feature generates an interesting and captivating intro for your topic.
• SEO – Blog Posts Topic Ideas: Need SEO-friendly blog topics? This feature can generate a list of topics that are likely to perform well in search engines.
• Collaboration Tools: You can invite team members to collaborate, share projects, and work together on content.
• Content Formatter: This feature helps format your content with bullet points, numbering, and other formatting tools to make it more readable and organized.
• Document Management: You can easily organize, save, and access all your projects from one place.
• Content Improver: If you’ve written something but feel it could be better, this feature will help. Jasper can work as a rewriting tool, so just paste your text into Jasper and it will rephrase and enhance your content while preserving its original meaning.

Think of Jasper AI as an Assistant, Not a Replacement

Just like any other tool, Jasper is meant to make your job easier — it can generate ideas, draft content, and even help with editing, but it doesn’t replace the unique perspective and personal touch that you bring to your writing.

To make Jasper a collaborative partner, you should:

• Be as specific as possible when providing instructions. The more context and detail you provide, the better Jasper will understand what you’re looking for.
• Specify the tone you want (e.g., formal, casual, friendly, etc.) to ensure the output aligns with your brand voice.
• Use templates to get a quick start on your writing tasks.
• Use Jasper’s suggestions as a starting point, then revise and refine the content to match your style and needs.
• Experiment — try different instructions until you find what works best for you.

Remember, Jasper learns from each interaction, so the more you use it, the better it gets at understanding your preferences and writing style. If you work with a team, you can share your Jasper drafts with them for collaboration, so they can suggest edits and improvements directly within the platform.

If you’re in the loop with Foundation Marketing, you know we’re all about sharing tools that can help make a real difference. And Jasper AI is exactly that—a game-changer in the content creation landscape. Curious to see the hype for yourself? Check it out and get ready for a major upgrade to your marketing workflow. Trust us; it’s worth the click.

Frequently Asked Questions (FAQs)

What are the pros and cons of Jasper.ai?

Jasper.ai has its pros and cons:

Pros of Jasper.ai:

• Efficiency: Jasper can generate a large amount of content in a short amount of time, which can greatly increase productivity.
• Versatility: It offers various templates for different types of content like blog posts, social media posts, emails, product descriptions, and more.
• Ease of Use: The platform is user-friendly with an intuitive interface, making it easy even for beginners to navigate and use.
• SEO Integration: With its integration with SEO tools, Jasper can help create SEO-optimized content.
• Language Options: Jasper supports multiple languages, which is beneficial if you’re targeting a global audience.
• Continuous Learning: Jasper learns from each interaction, constantly improving its understanding of your preferences and writing style.

Cons of Jasper.ai:

• Lacks Human Touch: While Jasper can mimic human writing, it may lack the personal touch or emotional connection that a human writer can provide.
• Requires Editing: The content generated by Jasper often requires some editing and tweaking to perfectly match your brand voice or to ensure it meets all your requirements.
• Accuracy: Sometimes, Jasper may generate content that’s not 100% accurate or relevant. It’s important to fact-check the content before publishing.
• Subscription Cost: While Jasper offers different pricing plans, small businesses or individuals may find the cost a bit high, especially if their content needs are minimal.

How much does Jasper.ai cost?

Jasper.ai offers various pricing plans to suit different needs:

1. Creator Plan: The Creator plan pricing starts at $39 per month if you pay annually and goes up to $49 per month if you choose to pay monthly. This plan is suitable for freelancers, marketers, and entrepreneurs.
2. Teams Plan: The Teams plan costs $125 per month or $99 per month if billed annually.
3. Business Plan: This plan is best suited for larger organizations with more extensive requirements. This plan comes with custom pricing.

For the most accurate information about custom pricing, you should contact Jasper.ai directly or visit the company’s website.

Does Jasper content need to be edited?

Yes, you have to review and edit the content Jasper AI generates. Here are four reasons why you should do this: 

• Tone and Style: While Jasper.ai can mimic different writing styles, you may still need to adjust the tone or style to perfectly match your brand voice.
• Contextual Understanding: Sometimes, Jasper might miss nuances or context that a human writer would naturally understand. You should review the content to ensure it makes sense in your specific context.
• Accuracy: Although Jasper.ai pulls from a vast amount of data, there’s a chance it might generate information that’s not 100% accurate or relevant to your topic. Always fact-check the content before publishing.
• Personal Touch: Adding a personal touch or specific insights unique to your experience or brand can make the content more engaging and relatable.

So, while Jasper.ai speeds up the content creation process and provides inspiration, you should review and edit the content before publishing.

What are some Jasper AI alternatives?

Some alternatives to Jasper AI that you might want to consider include:

1. Writesonic: A reliable AI writing tool used for various content creation needs
2. ChatSonic: Another option for AI-driven content generation
3. Copy.ai: A platform particularly suited for generating eCommerce content (see a Copy.ai review for more)
4. Rytr: An affordable alternative to Jasper AI, offering decent content quality
5. Frase: An all-in-one tool for AI content creation and SEO optimization
6. LongShot AI: Known for generating long-form content
7. AI Writer: A tool for automated content creation
8. Copysmith: Ideal for large eCommerce teams that need to create a lot of content
9. Anyword: A platform that uses AI to craft persuasive marketing copy
10. Grammarly Business: Not only an AI writing tool but also a comprehensive grammar checker and writing assistant
11. HubSpot: Free AI writing tool for email, blogs, websites, and more.

Does Jarvis have a free trial?

Jasper (formerly known as Jarvis) does offer a free trial. The free trial period is for seven days, which allows you to test out the AI writing tool risk-free. However, terms and conditions may apply, and it’s always best to check the official Jasper.ai website for the most accurate and current information.