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Welcome to Volume 162 👋
Well, hey there!
In this week’s newsletter, we cover:
- 🤖 AI in Content Marketing: More Than Just Text Generation
- 👀 What’s the Latest in B2B SaaS This Week?
- 🎧 A Distribution Master Class with Conversion Cast
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
🚨 Traffic & Conversion Summit 2024 🚨
Mark your brand-new 2024 calendars because this January is about to be eventful! Kickstart the New Year alongside Ross and a stellar lineup of speakers, including the renowned Sir Richard Branson, at the Traffic & Conversion Summit running from January 9th to 11th, 2024. Dive into a sea of invaluable insights delivered by digital marketing mavens on hot-topic issues, including:
- Amplifying acquisition and retention with a customer-focused marketing approach
- Unveiling the outcomes of myriad A/B tests conducted on landing pages, emails, and social posts
- Harnessing AI to open the doors to a new realm of productivity
The clock is ticking, and the seats are filling fast!
Snag your spot for the Traffic & Conversion Summit 2024 before the final bell rings!
B2B SAAS INSIGHTS
AI in Content Marketing: More Than Just Text Generation
If you use AI to help write your content, you might feel like this new tool is pushing the limits of everything technology has to offer in enhancing content creation. You’re using an amazing tool for one of its most critical purposes, but you’re also wrong.
The Davenport-Ronanki Model: A New Lens on AI
To truly grasp the breadth of AI’s capabilities, we turn to the Davenport-Ronanki model, a framework developed by Professor Thomas H. Davenport and Deloitte Consulting principal Rajeev Ronanki. Published in the Harvard Business Review, this model doesn’t just list AI’s business applications; it shows us how to apply them strategically in marketing.
The Three Pillars of AI in Content Marketing
Process Automation (RPA): This is about automating routine tasks like SEO management, content distribution, and dynamic content optimization. RPA takes over the mundane, allowing marketers to focus on creative and strategic endeavors.
Cognitive Insight: Here, AI dives into data analysis, offering predictive analytics for content trends, sentiment analysis, and content performance forecasting. It’s about turning data into actionable insights for more targeted and effective content.
Cognitive Engagement: This facet of AI interacts directly with users, offering personalized experiences through chatbots, interactive content, and customer feedback analysis. It’s about creating a dynamic, engaging user experience.
Harnessing AI for a Transformative Content Strategy
SEO Management with RPA: Automate keyword research, on-page SEO tasks, backlink analysis, and more. Let AI handle the heavy lifting so you can focus on strategy.
Dynamic Content Distribution: Use AI to optimize content scheduling, format content for different platforms, and personalize distribution strategies.
Cognitive Insights for Predictive Trend Analysis: Stay ahead of the curve by using AI to predict upcoming content trends based on consumer behavior and social media analysis.
Elevating Engagement with Cognitive AI: Implement chatbots and interactive content to create a more personalized and engaging user experience.
Embarking on Your AI Journey
The journey into AI in content marketing is not just about adopting new tools; it’s about rethinking our approach to content creation and distribution. By leveraging the full spectrum of AI capabilities, from process automation to cognitive engagement, marketers can create more impactful, efficient, and personalized content strategies.
Unlock the Full Potential of AI in Content Marketing
Ready to dive deeper and unlock the full potential of AI in your content marketing strategy? Our in-depth guide is your roadmap to mastering AI in content marketing. Learn how to implement these powerful tools and stay ahead in the ever-evolving digital landscape.
You can check out the full analysis in Foundation Labs.
👀 What’s the Latest in B2B SaaS This Week?
🔒 One month after the FBI and CISA issued warnings about increased ransomware attacks, Boeing, China’s largest bank, a prominent London law firm, and several Canadian hospitals were all affected by ransomware attacks.
🚀 5 Key Updates in GPT-4 Turbo, OpenAI’s Newest Model
🌏 Google’s AI-powered search experience expands globally to 120+ countries and territories
📉 SoftBank posts $6.2 billion quarterly loss
🧠 This Week’s Brain Food
With Google’s recent update, its expansion of AI-powered search, and the promises of GPT-4 Turbo, it’s hard not to feel like things are constantly changing. How do you keep up?
Read this newsletter.
I’m kidding, kind of. This newsletter helps, but it isn’t the only thing that’ll keep you on top of these changes. Instead, it’s more important than ever to let yourself be guided by your values and strategic goals.
Foundation is a values-driven company. It’s one of my favorite things about working here. That means that no matter how much our work changes, or how much the context in which we work shifts, we always have a north star: to create content that shapes culture.
Last week, Ethan told you about how adaptability is important. That’s true now more than ever. It’s also true that it’s a lot more painful to adapt if you don’t have values and strategic objectives towards which you feel that you can still orient yourself. When you change but remain bound to a core value, you aren’t aimlessly drifting; you’re merely shifting direction while centered on the same goal. There’s a reason we use the word “pivot.”
So, remember to prepare yourself and your team for pivots, not radical shifts. You can build your success from that core while remaining flexible enough to keep up with the times.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 X Post of the Week
People Don’t Read Your Content by Victor Ugwuoke
🎖️ LinkedIn Post of the Week
Connect SEO to Conversions by Foundation alum Josh Gallant
🤳🏽 Nice Finds You Should Binge
- Humane’s Ai Pin up close
- How to Recruit Marketing Talent
- The New 80/20 Rule for SecOps: Customize Where it Matters, Automate the Rest
- How DocuSign Used Product Differentiation to Hit a $10B+ Valuation
🎧 What We’re Wired Into This Week:
Soon It Will Be Cold Enough to Build Fires by Emancipator
This marvelous marketing medley is brought to you by me, Chris Meabe!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and make sure you’re getting the best B2B SaaS marketing resources.
Have a great week(end), and stay safe!
