Senior Editor

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Nicole Menéndez is a Senior Editor at Foundation. She’s known for elevating editorial standards, mentoring writers, and turning complex technical ideas into clear, compelling content that drives results.

With a background in science, sales, and marketing, Nicole blends analytical precision with strategic storytelling. Her international upbringing gives her a strong instinct for navigating diverse audiences and aligning content with what matters most to them.

At Foundation, she leads editorial improvements that make content systems more efficient and impactful and ensure every piece is built to perform.

Here’s a brief taste of Nicole’s personality:

What is usually playing in your headphones?

My tastes are as diverse as my background, but my current favourite is Florence and the Machine. I find her music perfect for both deep focus work and those moments when I need creative inspiration. Though I’ll admit, my playlist is a bit chaotic – you might hear everything from Spanish rock to classical music!

When you were a child, what did you want to be when you grew up?

I wanted to be a scientist. I was absolutely fascinated by how things worked, always asking “why” and “how” about everything around me. I loved the idea of discovering something new about the world. In many ways, I still am a scientist, just in a different field.

What are you happiest doing, when you are not working?

Reading and scuba diving! They both feed different parts of my soul. Reading has been my constant companion since childhood. I’ll devour everything from sci-fi novels to historical fiction to the latest marketing strategy book. There’s nothing quite like getting completely lost in a good story or learning something that completely shifts how you think about the world.

 

And scuba diving is my complete escape from the “thinking” world. There’s something magical about being underwater, surrounded by marine life, where the only sounds are your own breathing and the ocean crackling.

What is your hidden talent?

I’m a natural-born networker. I genuinely love meeting new people and finding those unexpected connections between seemingly different worlds.

What is one of your favourite quotes?

“Lo contrario de vivir es no arriesgarse” by Fito Cabrales from the band Fito y Fitipaldis.

 

It translates to “The opposite of living is never taking risks.” This quote has been my personal mantra for years. It reminds me that playing it safe might feel comfortable, but it’s not really living. Whether it’s diving into a new career path, moving to a different country, or taking on a challenging project that pushes my skills, I’ve found that the best things in life happen when you’re willing to take calculated risks.

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