How We Helped an Audience Intelligence Platform Reach 300%+ Increases in Social Engagement in Just 3 Months

An audience intelligence SaaS company was looking to leverage content creation, distribution, and repurposing to attract more leads and improve SEO. They ultimately wanted to increase market visibility and be positioned as the leader in their industry.

The company had a lot of existing content on their website and without a focused, strategic approach, they were unable to efficiently reach their qualified target audience. The agency partnered with Foundation to develop and execute a content creation and distribution strategy that would guide them to more strategically and confidently distribute their content and increase their visibility.

Like any effective strategy, research plays a critical role. We audited the agency’s existing blog structure, content, and distribution efforts and conducted an in-depth competitor and industry analysis to understand the behavior of their qualified target audience, their competitors, and the overall trends within the e-commerce space. These insights formed the foundation for a content strategy roadmap.

The goals, objectives, data, and insights that we uncovered led to us being able to prioritize tactics and recommendations. Those recommendations formed the basis for the development of strategic content creation, distribution efforts, and repurposing efforts across priority channels, with the goal of increasing visibility and driving traffic to the website.