Connor Cleland
Senior Content Marketing Strategist
Ottawa, ON
Connor is a Senior Content Marketing Strategist with Foundation Inc.
Organic marketing has been his primary focus throughout his career. But he also brings his expertise and winning approaches to account management, client relationship building, paid marketing, and more.
Working with a team is something Connor enjoys thoroughly and finds collaborating very rewarding. He’s also focused on building and retaining the trust of his co-workers with great enthusiasm at Foundation.
A keen learner, Connor is always looking for new ways to better himself and the clientele he works with.
WHAT IS USUALLY PLAYING IN YOUR HEADPHONES?
Generally I am rocking out to ‘90s music, which I suppose is considered “old school” music now — The Smashing Pumpkins, Tool, Rage Against the Machine, you name it!
WHEN YOU WERE A CHILD, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?
I went through a few phases. I went from wanting to be a firefighter to a Power Ranger (They were HUGE in the 90s) to a paramedic and a hockey player (Not nearly enough skill, though…).
It wasn’t until my senior year of high school that I became passionate about marketing.
WHAT ARE YOU HAPPIEST DOING, WHEN YOU ARE NOT WORKING?
Playing with my 3 (soon 4!) children. They are constant rays of sunshine and everything in my life revolves around them. When they’re happy, I’m happy!
**It’s worth noting that I am also happiest when they go to bed and I can finally have time to do whatever I want.
WHAT IS YOUR HIDDEN TALENT?
I know an amazing amount of useless knowledge. I’ve been told I should go on Jeopardy!, but there’s no way I’m doing that. Too much pressure!
WHAT IS ONE OF YOUR FAVOURITE QUOTES?
I have a few. The first one is a classic:
“You miss 100% of the shots you don’t take.”
Wayne Gretzky
Another one I found while reading through HubSpot resonated with me as well because it reinforces one of my marketing thought processes:
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
Amrita Sahasrabudhe, VP Marketing, FastMed Urgent Care
CONNOR'S LATEST POSTS IN THE LAB:
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