Foundation is a B2B GEO/AEO content marketing agency that helps ambitious SaaS and enterprise companies achieve their goals through strategy, content, and distribution. We build full-funnel content marketing systems that drive growth, establish category leadership, and generate qualified pipeline for revenue teams.
We work with some of the most exciting names in B2B, bringing together strategists, creators, and marketers to build modern go-to-market engines. Our remote team values deep focus, strong communication, and measurable impact in everything we do.
We’re hiring an Account Executive (AE) to join our Growth Team, reporting directly to the VP of Growth. This is a high-impact role focused on moving qualified opportunities through the pipeline—from discovery to close—by leading conversations, coordinating internal resources, and tailoring our solutions to client needs.
As AE, you will own opportunities, be responsible for 8+ discovery calls a week, and derive them from both inbound qualified leads, our outbound team’s efforts, and your own outreach to your network via LinkedIn, as well as custom outreach to Cloud100 clients. If one week is low on inbound, you’re hitting the digital pavement to fill your calendar with opportunities. You’ll play a key role in guiding mid-sized to larger deals by collaborating with senior stakeholders including the VP of Growth, Founder, and VP of Strategy. This role is ideal for someone who has mastered sales development fundamentals and is ready to step into ownership of the sales cycle with confidence, strategic insight, and a consultative approach.
Key Responsibilities:
- Conduct discovery calls with qualified inbound or SDR-generated leads, aligning on goals, pain points, and fit.
- Conduct your own outreach to fill any down weeks in order to hit your KPI metrics of 8 calls/week
- Evaluate lead quality against Foundation’s ICP and decide on next-step progression or disqualification.
- Lead early-stage consultative conversations to frame value and identify client priorities.
- Partner with senior stakeholders to develop win strategies and closing motions for larger opportunities.
- Coordinate internal resources for proposals.
- Act as the quarterback for the deal, ensuring alignment between client goals and Foundation capabilities.
- Maintain clean and accurate HubSpot records across deals, contacts, and stage activity daily.
- Report weekly on pipeline movement, qualified disco calls conducted, close rates, and projected revenue.
- Proactively flag risks, stuck deals, or upsell opportunities to leadership.
What You Bring
- 3+ years of experience in sales, business development, or account management in a digital agency environment.
- Strong discovery skills and ability to frame value in early conversations.
- Excellent written and verbal communication, especially in client-facing materials and calls.
- Highly organized with strong follow-through, pipeline hygiene, and task management.
- Experience with CRM tools (HubSpot preferred), proposal development, and consultative sales.
- A strong ability to diagnose customer pain points and align solutions with their needs.
- Focus on helping customers achieve their business goals rather than just selling a product.
- Building relationships with various stakeholders across the organization.
- Crafting compelling, cost-justified business cases that demonstrate clear ROI.
- Understanding and responding effectively to customer challenges, such as adoption issues or competitive threats.
- Being able to make people move quicker than they normally would. This role is very fast-paced, so it's important for our AE's to be able to move quickly and act urgently not in their day to day, but also with their customers.
- Get It Done mentality: Striving to be #1, dislikes losing and demonstrating "scrappiness"; being able to demonstrate resilience and push through objectings/difficult situations and be able to articulate how you learned from such an experiences/applied that process to future situations.
- Cross collaboration internally in order to get deals finalized/across the finish line.
- Background in B2B marketing, SaaS, or digital services.
- Familiarity with Foundation’s offerings (SEO & content strategy, an understanding of GEO/AEO, distribution, paid media).
Metrics for Success
- Run 8+ qualified discovery calls / week
- Directly contribute $500K+ in closed revenue per quarter
- 30%+ of qualified discovery calls converted to closed-won
Compensation
- Base Pay Range: $80k CAD / year. Range reflects the North America region. May vary for candidates in other regions based on cost-of-labor norms.
- Expected Total Comp (OTE): $125k CAD / year
- Total compensation includes: Company-wide profit sharing + Commission on expansions/extensions
- How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.
Immediate benefits:
TECH BUDGET
We will give you a budget to buy the gadgets and tech you need to execute.
Note: This benefit is available to residents of Canada only.
100% REMOTE
Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.
ALL NATIONAL HOLIDAYS
We offer time off for all National Holidays. Whether you’re living in Canada, US, Australia or Japan — you’ll get those days off.
Benefits after three months:
PAID TIME OFF
Two weeks minimum paid vacation days.
WELLNESS & FITNESS COVERAGE
We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
Note: This benefit is available to residents of Canada only.
EDUCATION REIMBURSEMENT
Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars and purchase materials that will help you grow professionally and personally.
COMPETITIVE MEDICAL & DENTAL BENEFITS
We offer a competitive dental and healthcare benefits plan for colleagues and their families.
Note: This benefit is available to residents of Canada only.
How to Apply
As part of your application, please complete the Culture Index survey. This must be submitted to be considered for the role.