Foundation is a digital marketing agency focusing on planning, creating, distributing and optimizing content for ambitious brands. We work with companies and organizations that have an appetite for driving meaningful and measurable results on the back of digital marketing. Our team operates 100% remotely and we’re obsessed with professional and personal growth. We develop content that goes on to be seen by millions. We collaborate with some of the brightest in the industry. We have clients from around the world. And we’re just getting started.
As Director of Digital Marketing at Foundation, you will manage a team of marketing strategists and specialists to research & create digital strategies as well as support our service department’s ability to execute those strategies. You need to be good with people, presentation, and management — able to provide strategic and tactical insight in a way that our C-suite clients can understand and our team and the front-line team can act upon.
Alongside managerial and strategic support, you will harness the power of your marketing and client presentation skills to act as confidant and consultative advisor to clients — showcasing your strategic expertise to help them grow their businesses through digital marketing.
What the successful candidate will be doing:
- Managing the strategy team members to support the successful delivery of ideas, optimizations and strategic recommendations that allow our clients to achieve their digital marketing goals.
- Lead high-value client engagements, serving as the primary strategic advisor and driving the development of full-funnel marketing strategies, campaigns, and initiatives that deliver measurable results and exceed client expectations.
- Provide oversight and step in to support clients, delivering high-value expertise and a professional perspective to ensure any issue is dealt with promptly and entirely.
- Build and nurture strong, long-lasting client relationships, serving as a trusted partner and advisor to senior clients and identifying opportunities for organic growth and account expansion.
- Lead business development efforts within your account oversight to pitch new business, secure new client partnerships, and drive revenue growth for the agency.
- Provide strategic guidance and direction to cross-functional teams, including strategy and production, to ensure seamless execution of our strategic recommendations.
- Drive innovation and thought leadership within the B2B marketing practice, staying abreast of industry trends, emerging technologies, and best practices and sharing insights with clients and internal teams.
- Mentor and develop a high-performing team of marketing professionals, providing coaching, guidance, and support to foster their growth and development within the organization.
- Support the briefing of our service team to ensure we execute effective strategies on our client’s behalf.
- Present reports on key performance metrics and recommend or implement adjustments to optimize toward success and reduce/address client churn. You’ll present conversion rates, ROI, earned links, SERP metrics, and more.
- Lead client presentations, client calls and client pitches for expansions, as well as develop the team to do the same.
- Support the VP of Strategy and other SLT with process creation and digital marketing, sub-offerings, deliverables, processes, and pricing management.
- Lead and expand International Content Strategy, SEO, UX Design, Reddit Marketing, Technical SEO, and YouTube Content Marketing sub-offerings.
- Collaborate with Operations on tools, technology, contracts, security, and process improvements to support content and SEO teams.
- Own or assist with the creation of case studies and award submissions, showcasing both content marketing and SEO success stories.
What skills and experience the successful candidate will need:
- 8+ years working for a digital marketing agency in a related position
- Minimum of 2 years in a managerial role
- Minimum of 3 years leading client meetings
- Minimum of 3 years of SEO experience
- Minimum of 3 years leading full-funnel content marketing initiatives
- Demonstrable knowledge of tools like Ahrefs, SEMRush, Sparktoro, Google Analytics, and more
What characteristics the successful candidate will need:
- Ability to present the value of digital marketing to clients, answer questions confidently, present professionally, and maintain a high-value consultative relationship.
- Passion for digital marketing, SEO and social media.
- Excellent understanding of SEO best practices, content strategy and social media marketing.
- Data-driven and analytical mindset.
- Leadership skills: leading your team and showcasing your expertise to clients.
- Great attention to detail.
- Ability to effectively manage time and work autonomously.
- Ability to communicate effectively & work asynchronously with other team members and clients (Foundation is 100% remote).
- Ability to problem solve and showcase comfort in an ever-changing environment.
- Strong planning and organizational skills.
Immediate benefits:
TECH BUDGET
We will give you a budget to buy the gadgets and tech you need to execute.
100% REMOTE
Flexible work environment—we expect you to work hard but give you the freedom to do it in your preferred setting.
ALL NATIONAL HOLIDAYS
We offer time off for all national holidays. Whether you’re living in Canada, the US, Australia, or Japan, you’ll get those days off.
Benefits after three months:
PAID TIME OFF
Two weeks minimum paid vacation days.
WELLNESS & FITNESS COVERAGE
We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
EDUCATION REIMBURSEMENT
Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.
COMPETITIVE MEDICAL & DENTAL BENEFITS
We offer a competitive dental and healthcare benefits plan for colleagues and their families.
HOW TO APPLY:
Please complete this application to be considered for the role.