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Head of Paid Media

Do you instinctively think about paid media as a business — not just a channel?

Can you build a profitable function from the ground up: clients, pricing, team, and results?

If so, we might have the perfect opportunity for you.

Foundation is a remote B2B content marketing agency helping SaaS, Higher Ed, and enterprise brands grow through content, SEO, and performance distribution. We work with ambitious global brands, and we’re scaling fast. We operate asynchronously across time zones, move quickly, and hold ourselves to a high standard of craft and accountability.

Why This Role Exists

Paid Media has become a critical lever for our clients' growth — and we're building it into a fully-owned, revenue-generating function at Foundation. This role exists because we're ready to stop treating Paid as an add-on and start operating it as a standalone business unit. We need someone who can own it: define the offer, build the team, win the clients, and deliver the results.

Who This Role Is For

This role is for someone who:
  • Thinks about Paid Media as a business — in terms of margins, leverage, and scalability — not just a set of platform tactics
  • Is comfortable with ambiguity and can make strong decisions without a playbook or heavy direction
  • Communicates with clarity and confidence in client-facing settings and cross-functional conversations
  • Prefers to own outcomes rather than execute tasks, and builds systems that work without them in the room

Who This Role Is Not For

This role is not a fit if you:
  • Need significant structure, defined processes, or close day-to-day oversight to operate effectively
  • Are most comfortable executing paid campaigns rather than building and owning the function around them
  • Avoid accountability for revenue, margins, or client outcomes
  • Expect a narrow, specialist role without business development or leadership responsibility

What You'll Be Responsible For

This role owns the Paid Media function as a standalone business unit — from strategy and delivery to revenue and team growth.

Client & Revenue Ownership
  • Own Paid Media strategy and outcomes across a portfolio of B2B client accounts
  • Design full-funnel paid programs tied to MQLs, SQLs, pipeline, and revenue
  • Bring in new Paid Media clients directly and support paid-led sales motions
  • Identify and scope upsell and expansion opportunities across existing accounts
  • Define Paid Media offers, pricing, and engagement models
  • Own revenue growth, margin, and profitability for the Paid Media function

Team & Systems
  • Build and lead the Paid Media team as revenue justifies (strategists, specialists, contractors)
  • Own hiring, onboarding, and performance expectations for Paid Media roles
  • Establish SOPs, QA standards, and delivery frameworks that allow Paid Media to scale
  • Define clear swimlanes across Paid, Creative, Content/SEO, and Account teams
  • Implement reporting systems, dashboards, and forecasting models used by leadership and clients

What Success Looks Like:

After 3–6 months, success looks like
  • Paid Media operating as a scalable, profitable business unit
  • Clear, repeatable Paid Media offers with predictable delivery and margins
  • Consistent pipeline and revenue contribution from Paid Media
  • Strong client retention and expansion driven by paid performance
  • A growing Paid Media team operating with minimal executive oversight
  • Clear visibility into Paid Media performance, forecasting, and profitability

What You Bring:

  • 5–8+ years of experience in Paid Media / Performance Marketing
  • Strong B2B and SaaS experience (agency or in-house)
  • Proven experience managing significant ad spend profitably ($500K+ annually)
  • Experience building or leading teams
  • Strong business acumen; you think in terms of margins, leverage, and scalability
  • Comfort owning ambiguity and making decisions without a playbook
  • Strong client presence and ability to lead strategic conversations

Nice-to-haves:

  • Experience in Higher Education or Enterprise B2B
  • HubSpot partner experience and strong CRM/attribution knowledge
  • Reddit Ads or non-traditional paid channels
  • Experience integrating Paid Media with content, SEO, and lifecycle marketing

Location, Timezone & Work Setup

  • Work Setup: Fully remote
  • Primary Target Location: Canada Candidates outside these regions may be considered only if experience is exceptional and working hours align.
  • Senior leadership role with high autonomy and accountability

Compensation & Upside:

  • Competitive base salary
  • Meaningful profit participation tied directly to the performance of the Paid Media department
  • Equity participation available based on sustained Paid Media growth milestones

Immediate benefits:

TECH BUDGET

We will give you a budget to buy the gadgets and tech you need to execute.
Note: This benefit is available to residents of Canada only.

100% REMOTE

Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.

ALL NATIONAL HOLIDAYS

We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.

Benefits after three months:

PAID TIME OFF

Two weeks minimum paid vacation days.

WELLNESS & FITNESS COVERAGE

We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
Note: This benefit is available to residents of Canada only.

EDUCATION REIMBURSEMENT

Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.

COMPETITIVE MEDICAL & DENTAL BENEFITS

We offer a competitive dental and healthcare benefits plan for colleagues and their families.
Note: This benefit is available to residents of Canada only.

HOW TO APPLY:

As part of your application, please complete the Culture Index survey. This must be submitted to be considered for the role.

Once completed, please follow this link to submit your application form for the position.

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