Foundation is a remote B2B content marketing agency helping SaaS, Higher Ed, and enterprise brands grow through content, SEO, and performance distribution. We work with ambitious global brands, and we’re scaling fast.
The Head of Paid Media is a senior leadership role responsible for building and owning Foundation’s Paid Media function as a standalone, revenue-driving business unit. You’ll define how Paid Media is positioned, priced, sold, and delivered, while driving measurable pipeline and revenue outcomes for clients.
This role blends hands-on strategic leadership with full business ownership, including revenue growth, team building, and profitability. You will operate with high autonomy and clear accountability for the success of the Paid Media department.
Key Responsibilities:
- Own Paid Media strategy and outcomes across a portfolio of B2B client accounts
- Design full-funnel paid programs tied to MQLs, SQLs, pipeline, and revenue
- Bring in new Paid Media clients directly and support paid-led sales motions
- Identify and scope upsell and expansion opportunities across existing accounts
- Define Paid Media offers, pricing, and engagement models
- Own revenue growth, margin, and profitability for the Paid Media function
- Build and lead the Paid Media team as revenue justifies (strategists, specialists, contractors)
- Own hiring, onboarding, and performance expectations for Paid Media roles
- Establish SOPs, QA standards, and delivery frameworks that allow Paid Media to scale
- Define clear swimlanes across Paid, Creative, Content/SEO, and Account teams
- Implement reporting systems, dashboards, and forecasting models used by leadership and clients
What Success Looks Like:
- Paid Media operating as a scalable, profitable business unit
- Clear, repeatable Paid Media offers with predictable delivery and margins
- Consistent pipeline and revenue contribution from Paid Media
- Strong client retention and expansion driven by paid performance
- A growing Paid Media team operating with minimal executive oversight
- Clear visibility into Paid Media performance, forecasting, and profitability
What You Bring:
- 5–8+ years of experience in Paid Media / Performance Marketing
- Strong B2B and SaaS experience (agency or in-house)
- Proven experience managing significant ad spend profitably ($500K+ annually)
- Experience building or leading teams
- Strong business acumen; you think in terms of margins, leverage, and scalability
- Comfort owning ambiguity and making decisions without a playbook
- Strong client presence and ability to lead strategic conversations
Nice-to-haves:
- Experience in Higher Education or Enterprise B2B
- HubSpot partner experience and strong CRM/attribution knowledge
- Reddit Ads or non-traditional paid channels
- Experience integrating Paid Media with content, SEO, and lifecycle marketing
Position Details:
- Full-time (Monday to Friday, ~40 hours/week)
- Remote Canadian employee
- Senior leadership role with high autonomy and accountability
Compensation & Upside:
- Competitive base salary
- Meaningful profit participation tied directly to the performance of the Paid Media department
- Equity participation available based on sustained Paid Media growth milestones
Immediate benefits:
TECH BUDGET
We will give you a budget to buy the gadgets and tech you need to execute.
Note: This benefit is available to residents of Canada only.
100% REMOTE
Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.
ALL NATIONAL HOLIDAYS
We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.
Benefits after three months:
PAID TIME OFF
Two weeks minimum paid vacation days.
WELLNESS & FITNESS COVERAGE
We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
Note: This benefit is available to residents of Canada only.
EDUCATION REIMBURSEMENT
Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.
COMPETITIVE MEDICAL & DENTAL BENEFITS
We offer a competitive dental and healthcare benefits plan for colleagues and their families.
Note: This benefit is available to residents of Canada only.
HOW TO APPLY:
As part of your application, please complete the Culture Index survey. This must be submitted to be considered for the role.
Once completed, please follow this link to submit your application form for the position.