Paid Media Strategist

Who This Role Is For

• Approaches paid media as a technical discipline: focused on precision, platform mechanics, tracking infrastructure, and data integrity
• Prefers solving problems independently through analysis and testing rather than brainstorming in groups
• Takes pride in building systems and frameworks that work reliably without needing to be babysat
• Communicates through clear documentation, structured processes, and factual reporting rather than constant status updates
• Values being judged on the quality and accuracy of their work, not on visibility or relationships
• Works best when given clear objectives and autonomy to determine how to achieve them

Who This Role Is Not For

• Need high levels of social interaction or collaborative work to feel engaged
• Prefer broad creative exploration over technical rigor and systematic execution
• Avoid diving into platform mechanics, tracking configurations, or data troubleshooting
• Expect someone else to handle the detail-oriented, technical aspects of campaign management
• Need constant feedback or validation to stay motivated
• View paid media primarily as a creative or relationship-driven function

What You'll Be Responsible For

• Own paid media strategy and performance outcomes for assigned client accounts—you're measured on pipeline contribution, cost efficiency, and strategic integrity
• Design full-funnel advertising architectures across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads that align with client revenue targets and buying journey complexity
• Build and maintain technical infrastructure—ensure tracking (GTM, GA4, server-side tagging, Enhanced Conversions, CAPI, CRM integrations) is accurate and reliable
• Develop systematic testing frameworks for creative, messaging, audience segmentation, and funnel optimization—identify patterns, document findings, scale what works
• Diagnose and resolve performance issues through data analysis—identify bottlenecks in attribution, conversion paths, lead quality, or creative performance and implement fixes
• Provide clear technical direction to the Paid Media Specialist—define campaign structures, creative requirements, targeting parameters, and optimization priorities
• Build forecasting models and performance benchmarks for spend allocation, cost per MQL/SQL, CAC, and revenue impact
• Create documentation and repeatable playbooks that codify what works—capture processes, frameworks, and strategic approaches so they can be applied consistently

What Success Looks Like

• Your accounts consistently hit CPL, CAC, and conversion rate benchmarks while scaling volume
• Attribution is accurate, tracking works correctly, and performance data is trusted by clients
• You've identified and codified what works (creative angles, messaging, audiences) in repeatable frameworks
• The Paid Media Specialist operates independently based on your clear strategic direction

Required Experience:

• 5 to 7+ years working in paid media, ideally in B2B SaaS, Education, Professional Services, or Lead Generation.
• 3+ Years of Performance Marketing Agency experience
• Proven success managing and scaling campaigns across Google, LinkedIn, Meta, and Reddit.
• HubSpot partner experience preferred
• Strong understanding of CRM integrations and tracking systems, especially HubSpot.
• Experience designing and optimizing multi-touch funnels
• Demonstrated ability to lead creative strategy and collaborate with design and content teams.
• High proficiency in forecasting, data analysis, unit economics, and revenue modeling.

Location, Timezone & Work Setup

• Work Setup: Fully remote
• Primary Target Locations: Canada, LATAM, Europe Candidates outside these regions may be considered only if experience is exceptional and working hours align.
• Timezone: Required overlap with EST timezone

Compensation

• Base Pay Range: $80k – $89k CAD / year Range reflects the North America region. May vary for candidates in other regions based on cost-of-labor norms.
• Expected Total Comp (OTE): $90– $100 CAD / year
• Total compensation includes: Company-wide profit sharing + Commission on expansions/extensions
• Partner with clients to improve CRM structure, data hygiene, lead qualification, and attribution clarity.
• How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.