How We Helped an Ecommerce Ad Agency Grow Sales by 143% with Content Distribution

An e-commerce agency was looking to leverage content distribution to scale their organic and word-of-mouth leads. The agency was actively (but inconsistently) using social media to connect with its audience and direct traffic to its website; however, without a focused, strategic approach, it was unable to efficiently and effectively reach its qualified target audience. The agency partnered with Foundation to develop and execute a distribution strategy that would guide them to more strategically and confidently distribute their content and scale referral leads.

Like any effective strategy, research plays a critical role. We audited the agency’s existing distribution efforts and conducted an in-depth competitor and industry analysis to understand the behaviour of its qualified target audience, its competitors, and the overall trends within the e-commerce space. These insights formed the foundation for a 12-month distribution strategy.

The goals, objectives, data and insights that we uncovered led to us being able to prioritize tactics and recommendations. Those recommendations formed the basis for the development of strategic distribution playbooks that would guide distribution efforts across priority channels, maximize reach and drive traffic to the website, for the next 12 months and beyond.