How We Helped A Mobile App Agency Grow Inbound Leads By 133% Using SEO & Content
Mobile app design & development
Content marketing strategy & execution
2015 to present
A mobile app design and development consultancy often featured by Apple and highly rated by over a million users worldwide engaged Foundation to assist with their digital marketing strategy and social media plan. At the time, the brand was trying to establish itself in new markets and differentiate itself as a world-class consultancy in a very competitive space.
We created a digital marketing strategy and social media plan that included specific goals and recommendations for all digital channels with the objective of generating leads from new markets. We focused on the buying behaviour of customers. Given the saturation in the market, analyzing reviews and competitors was critical. This information paired with the client’s unique value proposition allowed us to craft a story that resonates, and thanks to an emphasis on keyword ranking and media outreach, that story is now distributed in all the right places.
Foundation has continued to execute this strategy for the last two years. The content we develop ranges from research pieces with infographics to in-depth blog posts highlighting best practices in the app development industry. In 2020 we will continue to evolve the content marketing strategy as this client looks to expand into new verticals.
Since partnering with Foundation, the client has seen:
A 133% increase in inbound leads
An increase in over 1,050% in organic traffic
An increase in overall monthly site traffic by over 237%
Several successful posts published to The Startup, Medium’s largest publication
Foundation created content that has gone on to be read and featured by Fortune 500 brands and included on the site Business Insider
A research piece picked up and published by Business Insider, and featured on many other
Media mentions from: MSN, CBC, Entrepreneur.com, Yahoo Finance, Social Media Today, and Insider.com
Foundation knows content marketing. Their team has taken our blog from a random collection of thoughts to a strategic content machine that speaks to our customers and drives our sales funnel.