How We Helped A Mobile App Agency Grow Inbound Leads By 133% Using SEO & Content

Industry:
Mobile app design & development

Role:
Content marketing strategy & execution

Timeline:
2015 to present

THE CHALLENGE

A mobile app design and development consultancy often featured by Apple and highly rated by over a million users worldwide engaged Foundation to assist with their digital marketing strategy and social media plan. At the time, the brand was trying to establish itself in new markets and differentiate itself as a world-class consultancy in a very competitive space.

FOUNDATION APPROACH

We created a digital marketing strategy and social media plan that included specific goals and recommendations for all digital channels with the objective of generating leads from new markets. We focused on the buying behaviour of customers. Given the saturation in the market, analyzing reviews and competitors was critical. This information paired with the client’s unique value proposition allowed us to craft a story that resonates, and thanks to an emphasis on keyword ranking and media outreach, that story is now distributed in all the right places.

Foundation has continued to execute this strategy for the last two years. The content we develop ranges from research pieces with infographics to in-depth blog posts highlighting best practices in the app development industry. In 2020 we will continue to evolve the content marketing strategy as this client looks to expand into new verticals.

RESULTS

Since partnering with Foundation, the client has seen:

A 133% increase in inbound leads

An increase in over 1,050% in organic traffic

An increase in overall monthly site traffic by over 237%

Several successful posts published to The Startup, Medium’s largest publication

Foundation created content that has gone on to be read and featured by Fortune 500 brands and included on the site Business Insider

A research piece picked up and published by Business Insider, and featured on many other

Media mentions from: MSN, CBC, Entrepreneur.com, Yahoo Finance, Social Media Today, and Insider.com

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