OpenAI Partnerships List

We have curated a comprehensive list of all OpenAI partnerships below. This list will be regularly updated to provide an easy reference for all upcoming OpenAI collaborations, sorted from the newest to the oldest.

Breaking News: OpenAI and Apple Announce Partnership

On June 10th, 2024, OpenAI and Apple announced their partnership and the forthcoming release of Apple Intelligence at the Worldwide Developers Conference. Apple will integrate ChatGPT across iOS, iPadOS, macOS, Apple’s Writing Tools, and Siri to create a seamless AI experience for users.

Key Features:

• Content Production: ChatGPT will streamline text and image creation within Apple’s Writing Tools.
• AI-Driven Virtual Assistance: ChatGPT will enhance Siri, enabling users to receive immediate answers to their questions from ChatGPT and take actions with their content in more apps (with the option to opt-in).
• Data Privacy: Users can link their ChatGPT accounts optionally. OpenAI will not store IP addresses or query information from Siri or Apple’s Writing Tools.

What It Means To Marketers: This partnership brings a new dimension to content creation and virtual assistance, allowing marketers to leverage Apple’s vast user base and seamlessly integrate AI into their workflows. The enhanced capabilities of Siri can also improve customer service interactions and streamline content creation processes.

Our Expectations: We anticipate a significant boost in user engagement and productivity for marketers using Apple devices. This integration is expected to set new standards for AI-powered content creation and virtual assistance, pushing competitors to innovate rapidly.

Vox Media Partnership

Announced on: May 29, 2024

• Content Creation Enhancement: Integrate AI to improve journalism, storytelling, and commentary.
• Interactive Content Formats: Develop AI-driven interactive content to increase engagement.
• Editorial Assistance: Integrate AI tools into Vox Media’s editorial workflows.
• Product Innovation: Provide AI-powered personalized content recommendations.

What It Means To Marketers: This partnership offers marketers advanced tools for enhancing content quality and engaging audiences through interactive formats. Personalized recommendations can drive better user experiences and improve audience retention.

Our Expectations: Expect to see a transformation in how media companies create and distribute content. The ability to generate personalized and interactive content will likely become a standard, raising the bar for audience engagement and content effectiveness.

World Association of Newspapers and News Publishers (WAN-IFRA) Partnership

ChatGPT is collaborating with WAN-IFRA, the World Association of News Publishers, to launch a global accelerator program that will assist over 100 news publishers to explore and integrate AI in their newsroom.

Announced on: May 29, 2024

• Accelerator Program: Assist over 100 news publishers in exploring and integrating AI into their newsrooms.
• Data Access: Provide OpenAI with diverse data from news publishers to improve its AI models.

What It Means To Marketers: This can lead to more emphasis on digital PR for brands.

Our Expectations: We expect this partnership to accelerate the adoption of AI in newsrooms globally, leading to more efficient content production and distribution. This will also provide marketers with richer data and insights to inform their campaigns.

The Atlantic Partnership
Announced on: May 29, 2024

• Content and Product Enhancement: Use AI to create more engaging and personalized content.
• AI-Driven Content Tools: Develop new AI tools for enhanced reader experience.
• Enhanced Storytelling: Integrate AI into the editorial process for real-time feedback.

What It Means To Marketers: Marketers can use the advanced AI-driven content tools to craft more engaging and personalized campaigns. Real-time feedback mechanisms will help in fine-tuning content strategies and improving overall effectiveness.

Our Expectations: We anticipate that the collaboration will lead to innovative content solutions that set new benchmarks in reader engagement. Marketers will benefit from improved storytelling capabilities and higher content personalization.

Controversy: Some freelancers shot back suggesting they were going to terminate their relationship with the Atlantic. It’s strange though – this is the relationship that Google has kind of had with most publishers for years.

News Corp / Wall Street Journal Partnership

The organization News Corp which is the parent company for Wall Street Journal has partnered with OpenAI. The OpenAI / NewsCorp deal is a multi-year agreement to bring News Corp news content to OpenAI.

Through this partnership, OpenAI has permission to display content from News Corp mastheads in response to user questions and to enhance its products, with the ultimate objective of providing people the ability to make informed choices based on reliable information and news sources.

Announced on: May 22, 2024

• Content Access: Gain access to a large list of current and archived content for model training.
• Journalistic Expertise: Ensure high-quality information and journalism standards.
• Enhancing AI Products: Train models on News Corp content.

What It Means To Marketers: Access to high-quality content and journalistic expertise can help marketers ensure their campaigns are both accurate and engaging. This partnership also opens up new avenues for content distribution and audience engagement.

Our Expectations: This partnership will likely elevate the quality and credibility of AI-generated content, making it a valuable asset for marketers. Expect an increase in trust and engagement from audiences who value high-quality information.

Sanofi & Formation Bio Partnership

Announced on: May 21, 2024

• Specialized Data: Access proprietary pharmaceutical data for AI model training.
• Collaboration: Develop cutting-edge AI agents and models for pharma needs.

What It Means To Marketers: This partnership provides marketers in the pharmaceutical industry with advanced AI tools to streamline their marketing efforts. The integration of AI can enhance data analysis, optimize targeting, and improve campaign effectiveness.

Our Expectations: We foresee a significant impact on how pharmaceutical companies approach marketing, with AI-driven insights leading to more precise and effective strategies. This collaboration is set to revolutionize pharma marketing by leveraging specialized data and AI.

Reddit Partnership

OpenAI has partnered with Reddit to enhance ChatGPT with uniquely timely and relevant information, and to explore the possibilities to enrich the Reddit experience with AI-powered features.

Announced on: May 16, 2024

• Data Access: Gain access to real-time, structured content for model training.
• Enhance Content Moderation: Improve platform moderation and user experience.
• Enhance User Experience: Drive personalized content recommendations and enhanced search capabilities.

What It Means To Marketers: Marketers can utilize Reddit’s extensive user-generated content to gain deeper insights into consumer behavior and trends. Enhanced moderation and personalized recommendations will improve user engagement and brand perception.

Our Expectations: Expect a more refined and engaging platform for both users and marketers. The improved content moderation and personalized recommendations will help marketers target their audience more effectively and foster a better user experience.

Dotdash Meredith Partnership

Dotdash Meredith, one of the largest digital publishers in the U.S., inked a deal with OpenAI to license its content to train OpenAI’s algorithms and also work together on new AI products and provide real-time, authoritative information to ChatGPT users.

Announced on: May 7, 2024

• Content Licensing: Access extensive content library for model training.
• Enhanced Ad Targeting: Integrate AI into the DDM platform for better-targeted ads.
• Enhanced AI Content: Improve ChatGPT responses with DDM’s content.

What It Means To Marketers: This partnership offers marketers access to a wealth of high-quality content, enhancing ad targeting and user engagement. Improved AI responses will lead to more effective marketing campaigns and better audience interactions.

Our Expectations: We anticipate that this collaboration will set a new standard for content-driven marketing strategies. The enhanced ad targeting and AI content capabilities will enable more precise and impactful campaigns.

Stack Overflow Partnership

Stack Overflow and OpenAI announced a new API partnership that will empower developers with the collective strengths of the world’s leading knowledge platform for highly technical content with the world’s most popular LLM models for AI development.

Announced on: May 6, 2024

• Knowledge Integration: Access 15 years of curated technical knowledge for model training.
• Mutual Enhancement: Use AI to improve developer experience and search capabilities.

What It Means To Marketers: Marketers in the tech industry can leverage this partnership to enhance their content and strategies with high-quality, technical insights. Improved AI capabilities will facilitate better engagement with developer audiences.

Our Expectations: Expect significant improvements in how technical content is created and distributed. This partnership will enhance the developer experience and provide marketers with powerful tools to reach and engage a highly specialized audience.

Controversy: Members of the Stack Overflow software developer community have reportedly shared that they are deleting or modifying their posts to avoid them being utilized by OpenAI.

Financial Times Partnership

The Financial Times unveiled a strategic partnership and licensing deal with OpenAI, a pioneering force in artificial intelligence research and implementation. This collaboration aims to enrich ChatGPT with sourced content, elevate the effectiveness of its models through the integration of FT journalism, and jointly innovate on new AI offerings for the benefit of FT readers.

Announced on: April 29, 2024

• Content Integration: Integrate FT content to enhance response accuracy and credibility.
• AI Features Co-Development: Create new AI tools for digital news consumption.
• Enhanced Content Quality: Provide high-quality, well-researched information.

What It Means To Marketers: Marketers can rely on the enhanced credibility and accuracy of AI-generated content. The partnership with FT will also provide new tools for digital news consumption, improving audience engagement and campaign effectiveness.

Our Expectations: We expect this collaboration to set a new benchmark for high-quality, AI-driven content. Marketers will benefit from increased trust and engagement, leveraging the credibility of Financial Times content.

Le Monde & Prisa Media Partnership

OpenAI announced partnerships with Le Monde and Prisa Media along with its publications like El País, Cinco Días, As, and El Huffpost. The OpenAI, Le Monde & Prisa Media partnership will enable ChatGPT users to engage with Le Monde and Prisa Media’s high-quality content on recent events in ChatGPT, and their content will also contribute to the training of our models.

Announced on: March 13, 2024

• Content Licensing: Access Le Monde’s content for model training.
• New Summaries: Provide summaries and links to original articles for expanded user reach.

What It Means To Marketers: Marketers can use the high-quality, verified news content from Le Monde to enhance their campaigns. The ability to provide summaries and links to original articles will expand reach and improve audience engagement.

Our Expectations: We foresee increased audience trust and engagement due to the integration of reputable news sources. Marketers will benefit from the ability to provide reliable, high-quality content in their campaigns.

Figure Partnership

OpenAI is looking to fuse its artificial intelligence systems into the bodies of humanoid robots as part of a new deal with robotics startup Figure.  The partnership aims to create robots that can learn and adapt in real-time, making them more useful for various industries such as manufacturing, healthcare, and retail.

Announced on: February 29, 2024

• Specialized AI Models: Integrate AI technologies into humanoid robots.
• Commercial Deployment: Accelerate commercial deployment of humanoid robots.

What It Means To Marketers: With the integration of artificial intelligence into humanoid robots, marketers will have access to a whole new realm of possibilities. This technology could potentially revolutionize how interactions within the home and beyond are done.

Our Expectations: We expect this collaboration to revolutionize how marketers approach interactive and experiential marketing. The integration of humanoid robots will set new standards for innovation and user engagement.

Arizona State University Partnership
Announced on: January 18, 2024

• Enterprise Access: Full access to ChatGPT Enterprise for ASU.
• Areas of Focus: Enhance student success, pioneer research, streamline systems.

What It Means To Marketers: Marketers in the education sector can utilize advanced AI tools to improve student engagement and streamline administrative processes. This partnership provides valuable insights into the application of AI in education.

Our Expectations: We anticipate significant advancements in how educational institutions leverage AI. This collaboration will set new benchmarks for student engagement and administrative efficiency.

Axel Springer Partnership
Announced on: December 13, 2023

• Content Integration: Access diverse content sets for model training.
• AI Enhanced Journalism: Improve journalistic practices and editorial workflows.

What It Means To Marketers: Marketers can enhance their campaigns with high-quality, diverse content from Axel Springer. Improved journalistic practices and editorial workflows will lead to more engaging and credible marketing materials.

Our Expectations: We foresee a transformation in content quality and credibility for marketing campaigns. This partnership will elevate the standards for AI-enhanced journalism and marketing content.

G42 Partnership

Announced on: October 18, 2023

• Data Access: Access specialized industry operations data in the UAE region.
• New Market Expansion: Increase reach into the Middle Eastern market.

What It Means To Marketers: Marketers can leverage the specialized data from G42 to improve their campaigns in the UAE and Middle Eastern markets. This partnership provides valuable insights into regional trends and consumer behavior.

Our Expectations: We anticipate significant growth and innovation in AI-driven marketing strategies in the Middle East. This collaboration will set new standards for data-driven marketing in the region.

Upwork Partnership
Announced on: July 31, 2023

• Platform Access: Connect customers with professionals skilled in OpenAI technologies.
• Access to AI Experts: Provide businesses with access to AI experts.

What It Means To Marketers: Marketers can easily find and collaborate with AI experts to enhance their campaigns. This partnership provides access to a pool of skilled professionals, improving the implementation of AI technologies.

Our Expectations: We expect increased efficiency and innovation in marketing campaigns through collaboration with AI experts. This partnership will streamline the process of integrating AI into marketing strategies.

American Journalism Project Partnership
Announced on: July 18, 2023

• Data Access: Access various local news data for model training.
• AI-Powered Studio: Integrate AI in the local news sector.

What It Means To Marketers: Marketers can utilize the insights from local news data to create more targeted and relevant campaigns. The AI-powered studio will provide valuable tools for enhancing content quality and engagement.

Our Expectations: We anticipate improved targeting and relevance in marketing campaigns through the use of local news data. This partnership will set new benchmarks for AI integration in local journalism and marketing.

AP (Associated Press) Partnership
Announced on: July 13, 2023

• Content Access: Access AP’s comprehensive archive for model training.
• AI Technology Integration: Enhance process efficiency and search capabilities.

What It Means To Marketers: Marketers can leverage the extensive archive of AP content to improve the accuracy and credibility of their campaigns. Enhanced search capabilities will also facilitate better content discovery and utilization.

Our Expectations: We expect this collaboration to elevate the standards of AI-driven content marketing. The access to AP’s archive will provide marketers with high-quality, credible content for their campaigns.

Shutterstock Partnership

Under a new six-year deal, Shutterstock is enhancing its position as a top provider of premium training data for OpenAI models. This collaboration promises groundbreaking advancements for brands, digital media, and marketing firms. OpenAI now holds a license for increased access to Shutterstock’s vast training data, including image, video, and music libraries with metadata. In return, Shutterstock gains exclusive access to the latest OpenAI tech and will integrate DALL·E’s innovative text-to-image capabilities on shutterstock.com.

Announced on: July 11, 2023

• Content Access: Access Shutterstock’s media collection for model training.
• AI Technology Integration: Integrate DALL·E into Shutterstock’s platforms.

What It Means To Marketers: Marketers can utilize Shutterstock’s extensive media collection to enhance their visual content. The integration of DALL·E will enable the creation of unique, AI-generated images and videos, improving campaign creativity and engagement.

Our Expectations: We anticipate a significant boost in the quality and creativity of visual content in marketing campaigns. This partnership will set new standards for AI-generated media and visual storytelling.

Consensus Partnership
Announced on: April 21, 2023

• Data Access: Access large datasets of academic research papers.
• Enhance Research and Data Analytics: Use GPT-4 for summarizing research and enhancing search capabilities.

What It Means To Marketers: Marketers can leverage advanced research insights and data analytics to inform their strategies. The ability to summarize large volumes of research will improve content accuracy and depth.

Our Expectations: We expect this collaboration to enhance the quality and credibility of marketing content. The access to academic research will provide valuable insights for data-driven marketing strategies.

Atlassian PartnershipAnnounced on: April 19, 2023

• AI-Driven Integration: Integrate generative models into Atlassian’s tools.
• AI-Powered Teammate: Enhance project workflows and delivery.

What It Means To Marketers: Marketers can use AI-driven tools to improve project management and collaboration. The integration of AI into Atlassian’s tools will streamline workflows and enhance productivity.

Our Expectations: We anticipate increased efficiency and innovation in marketing project management. This partnership will set new benchmarks for AI-driven collaboration and workflow optimization.

Neo Accelerator Partnership
Announced on: March 27, 2023

• Startup Collaboration: Provide startups with funding, AI models, and cloud infrastructure.
• Mentorship: Offer mentorship from industry experts.

What It Means To Marketers: Marketers can benefit from the innovative solutions and technologies developed by AI-focused startups. This partnership provides access to cutting-edge tools and insights for enhancing marketing strategies.

Our Expectations: We expect this collaboration to drive innovation and growth in the AI startup ecosystem. Marketers will benefit from the advanced technologies and insights developed through this accelerator program.

Icelandic Government and Miðeind ehf Partnership
Announced on: March 15, 2023

• Language Preservation: Increase proficiency of GPT models in Icelandic language.
• Training AI Models: Fine-tune models for Icelandic language content.

What It Means To Marketers: Marketers can use the advanced language models to better engage with Icelandic-speaking audiences. This partnership provides valuable insights into language preservation and cultural engagement.

Our Expectations: We anticipate significant advancements in language-specific marketing strategies. This collaboration will set new standards for language preservation and cultural engagement through AI.

Stripe Partnership
Announced on: March 15, 2023

• Monetizing OpenAI Products: Use Stripe for payments and financial operations.
• GPT Integration: Integrate OpenAI’s technology into Stripe’s products.

What It Means To Marketers: Marketers can leverage Stripe’s advanced payment solutions to monetize their AI-driven products and services. The integration of GPT technology will enhance financial operations and customer experiences.

Our Expectations: We expect increased efficiency and innovation in financial operations for marketers. This partnership will streamline payment processes and enhance customer experiences through AI integration.

Salesforce Partnership
Announced on: March 7, 2023

• AI-Powered Integration: Integrate generative AI into Salesforce’s CRM platform.
• Monetization of AI Products: Leverage CRM integration to commercialize flagship products.

What It Means To Marketers: Marketers can enhance their CRM strategies with AI-driven insights and automation. The integration of generative AI into Salesforce’s platform will improve customer relationship management and campaign effectiveness.

Our Expectations: We anticipate significant improvements in CRM strategies and customer engagement. This partnership will set new benchmarks for AI-driven customer relationship management.

Opera Press Partnership
Announced on: February 27, 2023

• Data Access: Access extensive datasets from Opera’s user base.
• AI-Generated Content Capabilities: Integrate AI features into Opera browser.

What It Means To Marketers: Marketers can use the extensive user data from Opera to improve their targeting and content strategies. The integration of AI-generated content capabilities will enhance user engagement and browsing experiences.

Our Expectations: We expect this collaboration to set new standards for AI-driven content creation and user engagement. Marketers will benefit from the advanced data insights and content capabilities provided by this partnership.

Bain & Company Partnership

Global partnership combines the power of OpenAI’s industry-leading AI technology advancements with Bain’s world-renowned capabilities in strategy and digital application delivery; The Coca-Cola Company announced as the first company to engage with the alliance.

Announced on: February 21, 2023

• AI-Powered Integration: Integrate AI into operations and consulting services.
• Expand Market Reach: Access a broad range of enterprise clients.

What It Means To Marketers: Marketers can leverage Bain’s consulting expertise and AI capabilities to enhance their strategies and operations. The access to a wide range of enterprise clients will also provide valuable market insights.

Our Expectations: We anticipate significant advancements in marketing strategies and operations through the integration of AI. This partnership will set new benchmarks for AI-driven consulting services and market reach.

BuzzFeed Partnership
Announced on: January 26, 2023

• Content Integration: Access Buzzfeed’s large user base for model improvement.
• AI Integration: Enhance user experience with AI-driven features.

What It Means To Marketers: Marketers can utilize Buzzfeed’s large user base and AI-driven features to enhance their content strategies and user engagement. The integration of AI will streamline content creation and personalization.

Our Expectations: We expect this collaboration to transform content creation and user engagement. The AI-driven features will set new standards for personalized and engaging marketing campaigns.

Microsoft Partnership

Microsoft announced the third phase of their long-term partnership with OpenAI through a multiyear, multibillion dollar investment to accelerate AI breakthroughs to ensure these benefits are broadly shared with the world. This agreement follows their previous investments in 2019 and 2021. It extends their ongoing collaboration across AI supercomputing and research and enables each of us to independently commercialize the resulting advanced AI technologies.Announced on: January 23, 2023

• Multiyear Investment: Continue multibillion-dollar investment in OpenAI.
• Advanced AI Development: Leverage Microsoft Azure for AI training and inference.

What It Means To Marketers: Marketers can benefit from the advanced AI capabilities and cloud infrastructure provided by Microsoft. This partnership will enhance the scalability and performance of AI-driven marketing strategies.

Our Expectations: We anticipate significant advancements in AI development and application through this collaboration. Marketers will benefit from the enhanced scalability and performance of AI-driven strategies.

GitHub Partnership
Announced on: June 29, 2021

• Data Access: Access vast code source data for model training.
• AI-Powered Code Completion: Enhance developer productivity with GitHub Copilot.

What It Means To Marketers: Marketers in the tech industry can leverage the advanced code completion capabilities to improve developer productivity and engagement. The access to vast code data will also provide valuable insights for tech-focused campaigns.

Our Expectations: We expect significant improvements in developer productivity and engagement through this partnership. Marketers will benefit from the advanced capabilities and insights provided by GitHub Copilot.