Reddit has morphed from an obscure hangout to one of the most influential sites in the world. It’s had its share of controversy, and many marketers are afraid to even think about using Reddit for marketing—some are afraid of being banned, others are afraid of being associated with the site at all.
But if you’re afraid of Reddit, you’re missing out on a lucrative marketing opportunity … assuming you know how to leverage the site. My goal with this blog post is to help marketers better understand what people on Reddit want.
Full disclosure: I’m a Redditor. When I’m on the site, I’m a Redditor first and a marketer second. If you come into Reddit and start spamming the community with garbage content, I hope you get banned and learn your lesson quickly.Here’s a quick run down on some of my thoughts on how Reddit can and should be used:
Before sharing content on Reddit, you can add a title to your post. Across all subreddits, we found that posts with titles of 60–80 characters consistently generated the most upvotes. Posts with titles longer than 120 characters or shorter than 20 characters performed the poorest. You can see these “rules” in action in this list of the top all-time posts from the /r/news subreddit:
But there are anomalies. In the subreddit /r/worldnews, half the top 10 posts have more than 120 characters:
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