Reddit has morphed from an obscure hangout to one of the most influential sites in the world. It’s had its share of controversy, and many marketers are afraid to even think about using Reddit for marketing—some are afraid of being banned, others are afraid of being associated with the site at all.
But if you’re afraid of Reddit, you’re missing out on a lucrative marketing opportunity … assuming you know how to leverage the site. My goal with this blog post is to help marketers better understand what people on Reddit want.
Full disclosure: I’m a Redditor. When I’m on the site, I’m a Redditor first and a marketer second. If you come into Reddit and start spamming the community with garbage content, I hope you get banned and learn your lesson quickly.Here’s a quick run down on some of my thoughts on how Reddit can and should be used:
Before sharing content on Reddit, you can add a title to your post. Across all subreddits, we found that posts with titles of 60–80 characters consistently generated the most upvotes. Posts with titles longer than 120 characters or shorter than 20 characters performed the poorest. You can see these “rules” in action in this list of the top all-time posts from the /r/news subreddit:
But there are anomalies. In the subreddit /r/worldnews, half the top 10 posts have more than 120 characters:
Are you looking to grow your marketing outside the traditional social media platforms? Have you thought of using Reddit? Reddit is a social sharing website, built around users submitting text, images, and videos, which others can vote on. Popular content rises to the top, while content that is downvoted (e.g. less popular) becomes less noticeable. … Read more »
Marketers looking to grow their brand’s presence have no shortage of platforms to take advantage of—the hard part is deciding which platforms present the best opportunities for your particular brand. Regardless of your industry, one of the best platforms for growing your audience is Quora. Quora is a question-and-answer website where users can answer each… Read more »