Tagged: Content Strategy

Why Storytelling & Content Distribution Are The Perfect Marketing Strategy

Posted by Ross Simmonds 13 August, 2017 No comments

Why Storytelling & Content Distribution Are The Perfect Marketing Strategy Everyone loves a good story. When was the last time someone emphatically and excitedly told you a story about making avocado toast? (Actually that’s a bad example, that could’ve happened.) Storytelling has influenced culture, it’s still shaping how we see the world today, and it… Read more »

Content Intelligence: What Every Marketer Should Know

Posted by Ross Simmonds 05 July, 2017 No comments

NBA great, Michael Jordan one said, Talent wins games but intelligence and teamwork wins championships. I’m not going to get into the importance of teamwork but I am going to share some insights around the power of content intelligence. Content intelligence comes from asking a series of questions: Who influences your audiences perception & beliefs?… Read more »

Going Beyond The Ebook: 3 Brilliant Content Marketing Ideas

Posted by Ross Simmonds 01 July, 2017 No comments

Content marketing in the digital world is still pretty new but marketers have been aiming to land a seat at the B2B and Enterprise table for years. In this time, we’ve understood how to move leads down the funnel so it should be easy for us to figure out how content fits in the mix,… Read more »