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Welcome to Volume 158 👋
Hey, all!
In this week’s newsletter, we cover:
- ✍🏽 Learn the Types of Proprietary AI Tools and How to Implement Them
- 👀 What’s the Latest in B2B SaaS This Week?
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
B2B SAAS INSIGHTS
AI-ify: Why and How Brands Create AI Tools
Our latest piece was actually written by yours truly, and I’m thrilled to share what I learned about the landscape of proprietary AI tools. This exploration was born out of the remarkable shift I observed in the branding landscape, where AI is no longer just a tool but a craftsman, creating bespoke solutions for modern brands.
In this article, I delve into the heart of this transformative trend, shedding light on the ‘why’ and ‘how’ behind brands crafting their proprietary AI tools. From mere tool enhancement to platform-level innovation, the journey of AI-ification unfolds as a pyramid, each level signifying a leap towards a more sophisticated, AI-driven ecosystem.
I also look at the strategic ways to introduce your AI tool to the market, dissecting the pros and cons of closed betas, open betas, and general availability releases, ensuring you’re well-equipped to make informed decisions on this journey.
Embarking with custom AI tools is about embracing the boundless possibilities that AI unfurls, propelling your brand into a realm of market dominance and unparalleled innovation. Feel free to check it out here!
👀 What’s the Latest in B2B SaaS This Week?
💬 X’s new advertising format may be illegal, according to the FTC
📉 Stack Overflow laid off over 100 employees, citing AI coding abilities as a major factor
🧠 This Week’s Brain Food
Over the last couple of weeks, I’ve found myself distracted by world news. I imagine many of you have, too. It’s hard to remain focused on things that seem less important than the earth-shattering events happening abroad.
At the same time, day-to-day tasks can make life more meaningful. Shoukei Matsumoto, a Buddhist monk, says, “A monk’s day begins with cleaning. We sweep the temple grounds and gardens and polish the main temple hall. We don’t do this because it’s dirty or messy. We do it to eliminate the suffering in our hearts.”
He also says that baking soda is great for cleaning your sink.
Sometimes, when you find yourself distracted by events you cannot control, just tidying up can help you center yourself. When we take control of our environment, it can have a calming effect.
Take some time to clean your space. It’s not just about making things look nice; it’s also about taking care of yourself and the world around you. Even if the world isn’t bringing good news every day, you still have the power to create order in your own life.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅 X Post of the Week
People Are Lousy at Predicting What They’ll Do in the Future by Katelyn Bourgoin
🎖️ LinkedIn Post of the Week
The 13 Benefits of Content by Pierre Herubel
🤳🏽 Nice Finds You Should Binge
- Influencers and CEOs take their brands to LinkedIn
- The Strategy Bankrate Used to Build a $76.3M SEO Moat
- The Chatbots Are Now Talking to Each Other
- The Ultimate Guide to SaaS Pricing in 2024
- If Every Brand Is Funny Online, Is Anything Funny?
🎧 What We’re Wired Into This Week:
This marvelous marketing medley is brought to you by me, Chris Meabe!
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and make sure you’re getting the best B2B SaaS marketing resources.
Have a great week(end), and stay safe!
