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Welcome to Volume 233 👋
Happy Thursday!
In this week’s newsletter, we cover:
- SoFi’s Calculated Strategy: 70k+ Visits in Less than 1 Year
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
Swipe the Content Repurposing Blueprint Used By Canva, Mailchimp, and Eventbrite
Content repurposing can work with any piece of high-value content you’ve created.
But, not every piece of content is worth repurposing.
Read that again.
So: how do you make content repurposing work so well — so well, in fact, that it brings you outsized business results?
Stay with me…
In this episode of What’s Your Process, Ross Simmonds breaks down the exact content repurposing and distribution strategy he’s used to help brands like Canva, Mailchimp, and Eventbrite turn their content into growth engines.
What you’ll learn:
- The 4 E’s framework for deciding what’s worth repurposing
- How to nail your content-user and channel-user fit
- The step-by-step process Ross uses to turn just one blog post into a winning multi-platform strategy
- How design thinking can transform your content’s results (hint: one message, multiple mediums)
And so much more. Watch the full episode now.
SoFi’s “Calculated” Strategy: 70k+ Visits in Less than 1 Year
While everyone else is churning out forgettable blog posts, SoFi discovered a traffic goldmine that’s generating 70,000 monthly visits, 232 top-three Rankings, and ZERO traditional content.
And, as usual, we’ve broken it all down for you.
We cover:
- The exact strategy behind their calculator subfolder
- How to create tools that solve real user problems
- Turning content from expense to revenue generator
For content that compounds, SoFi’s method is the blueprint.
Want in? Access the full article here.
The Future of Search Is Here — And I’m Breaking It Down at #SEOWeek NYC
I’m excited to announce that I’m speaking at #SEOWeek next month in NYC! I’ll share insights on Search, AI, and UGC: Navigating the Future of Google & Reddit’s Influence.
Get ready for 4 days of learning and collaboration around the future of search, including:
- 40+ industry-leading speakers across SEO, content, AI, data, and digital strategy.
- 30-minute power presentations sharing exclusive practical strategies to improve visibility, traffic, and ROI.
- One-of-a-kind sponsored parties and networking events.
- And so much more!
You can grab tickets to the entire conference from April 28 – May 1, 2025, or just for Day 3 when I’m presenting. See you there.
Sponsored by: The Story Grid
What if you could have an editor with 30+ years of experience give you their best insights and takeaways — all designed to transform how you create content?
Now you can — just grab a FREE copy of The Story Grid. We’ll also immediately send you a free 5-part video series on using our tools to level up your writing.
🚨 New Podcast Alert: Unlocking the Power of Reddit for Brands 🚨
Reddit just hit $29.9M in profit.
Its daily users jumped 47%.
And Google is pushing Reddit threads to the top of search results.
Translation: If your brand’s not on Reddit… it’s invisible.
Why? Because searchers don’t trust SEO results anymore.
They’re adding “Reddit” to queries to get real, community-driven answers.
In this episode of Create Like the Greats, Ross Simmonds shows SaaS marketers how to turn Reddit from risky to revenue-ready:
- How to create and own your branded subreddit (and what to post there)
- How to create your brand username — and how to stand out
- A Reddit Ads targeting strategy that most SaaS companies completely miss
🎧 Listen now on Apple Podcasts or Spotify.
Singulate: The Best of Every Tool, in One Place
Marketers juggle four, five, or even six tools to send a single campaign.
Not anymore.
Singulate unites the best of AI personalization, data research, quality content, and automation — all under one roof.
The platform offers powerful features like:
- AI-powered targeting so you’re reaching the right audience.
- Predictive content that boosts open rates.
- Smart automation to scale without sacrificing personalization.
It’s like having Clay + Beehiv + Anthropic + Iterable in your arsenal — no duct tape necessary.
Less tool-switching. More conversions.
Join 1,489+ marketers who’ve already ditched the patchwork approach.
👉[Join the Launch List to See the Demo]
👀 What’s the Latest in B2B SaaS This Week? 👀
- Claude can now search the web| Anthropic
- Yahoo strikes deal to sell TechCrunch to investment firm| Reuters
- Perplexity wants to buy TikTok and open-source its algorithm| TheVerge
- BuildOps Raises $127 Million to Expand Platform for Commercial Contractors| PYMNTs
- AI chip startup FuriosaAI reportedly turns down $800M acquisition offer from Meta| TechCrunch
Create and Distribute Content 5X Faster with AI
You hit publish.
And then…nothing.
No shares. No engagement. No traffic.
Because creating content isn’t the problem. Distribution is.
The smartest brands don’t just create — they distribute like crazy. And that’s where Distribution.AI comes in.
- Upload your podcast, video, or article.
- AI generates everything you need for distribution — show notes, blog posts, LinkedIn threads, X posts, and more.
- Publish everywhere in minutes.
Your job?
Copy. Paste. Post. Repeat.
And the results?
Your content works like a rented mule — on every platform — while you sip coffee and brainstorm your next viral idea.
Want to turn your content into a distribution machine? Try Distribution.AI today.
🧠 This Week’s Brain Food 🧠
I stumbled into a few hours of “man-on-the-street” interviews last weekend (long story), and, wow — nothing reveals human psychology faster.
You can toss out half your survey data once you’ve seen how people actually talk. The emotion is raw. The pauses are telling. The offhand comments — the “micro confessions” — carry more truth than most polished feedback forms.
I left with a renewed appreciation for unfiltered human input. Face-to-face beats any dashboard when you’re after the why behind the what.
If you’re building something and feeling stuck, talk to five strangers. Ask them one good question. You’ll walk away smarter, sharper — and probably surprised.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
🏅 Twitter/X Thread of the Week
Google just dropped Canvas in Gemini by Bishal Nandi
🎖️ LinkedIn Post of the Week
Wondering why ChatGPT recommends your competitors but not you? by Steven Male
🤳🏽 Nice Finds You Should Binge
- The LTV Playbook| Retention X
- How Do You Explain the Value of SEO? — Whiteboard Friday| Moz
- Search Engine Ads Explained in 10 Minutes (with Expert Tips)| Ahrefs
- Your Attribution Authority: A Guide For Taking Back Control| Seerinteractive
- The SaaS Revenue Hierarchy: Why Defining Your Revenue Streams Matter| The SaaS CFO
- The Pivot to Product-Market Fit: How Plaid, Clay, Lattice & Other Startups Broke Out| First Round Review
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
ANDERS ERICSSON on Deliberate Practice & The 10000 Hour Rule [Interview 2018] — Max Hug
This round-up has been brought to you by The Story Grid and me, Saheed.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
