Our Leadership Team
Our leadership team wakes up every day excited to create content that shapes culture and work with some of the most ambitious B2B SaaS minds.
In 2014, Ross Simmonds started Foundation Marketing as a one-person agency in one of Canada’s smallest provinces. Since then, he has grown Foundation into a global brand and has been named one of the most influential marketers in the world by multiple marketing publications and firms like BuzzSumo, Semrush, and others.
Foundation’s leadership team has decades of experience creating content marketing for B2B SaaS companies. They specialize in content creation, content distribution, and content strategy with a focus on creating unique, high-quality work that earns the attention of its audience. Ross Simmonds, founder and CEO of Foundation, has received the Harry Jerome Young Entrepreneur Award and has been named one of the Top 50 CEOs in Atlantic Canada. He’s been published or featured in a plethora of industry publications and mainstream media channels like Forbes, HuffPost, VentureBeat, BET, and CBC. Ross is considered one of the leading experts in content distribution, coining the phrase “Create once. Distribute forever.”
Our Leadership Principles
Transparency
Foundation’s leadership team believes that clear, open communication always delivers the best results. Whether it’s with our clients or each other, they always strive to make sure everyone is fully informed and on the same page.
Growth Mindset
The leadership team at Foundation didn’t get where they are by standing still. Just as the rest of Foundation’s team is always looking for new ways to grow, its leaders understand they have to show the way by doing the same. They’re always looking for ways to become better, expand their expertise, and help their teams be the best they can be.
High Performance
Foundation’s leaders are the best at what they do. Whether it’s agency operations, content strategy, content production, or steering a fully remote, international team, they earned their places by doing it better than the rest.
Team-Oriented
From the first day that Ross hired an employee, he’s known that he can’t do this alone. Foundation’s leaders are always looking for new ways to lift up the others on their teams. They elevate the culture by constantly providing opportunities for growth.