Our Leadership Team
Our leadership team wakes up every day excited to create content that shapes culture and work with some of the most ambitious B2B SaaS minds.
In 2014, Ross Simmonds started Foundation Marketing as a one-person agency in one of Canada’s smallest provinces. Since then, he has grown Foundation into a global brand and has been named one of the most influential marketers in the world by multiple marketing publications and firms like BuzzSumo, Semrush, and others.
Foundation’s leadership team has decades of experience creating content marketing for B2B SaaS companies. They specialize in content creation, content distribution, and content strategy with a focus on creating unique, high-quality work that earns the attention of its audience. Ross Simmonds, founder and CEO of Foundation, has received the Harry Jerome Young Entrepreneur Award and has been named one of the Top 50 CEOs in Atlantic Canada. He’s been published or featured in a plethora of industry publications and mainstream media channels like Forbes, HuffPost, VentureBeat, BET, and CBC. Ross is considered one of the leading experts in content distribution, coining the phrase “Create once. Distribute forever.”
Our Leadership Principles
Transparency
Foundation’s leadership team believes that clear, open communication always delivers the best results. Whether it’s with our clients or each other, they always strive to make sure everyone is fully informed and on the same page.
Growth Mindset
We’ve always been believers in embracing a growth mindset—cultivating it within our team, and empowering our clients to thrive. Today, we’re honored to partner with forward-thinking organizations that are advancing cultural impact, fostering profitability, and nurturing economic growth—all at the same time.
High Performance
We believe in the transformative power of high performance. By striving for excellence in every project and interaction, we enable both our team and our clients to surpass expectations.
Team-Oriented
We believe that bringing people together—sharing ideas, supporting one another, and combining our strengths—creates a powerful, unified force. By fostering a team-oriented culture, we amplify our collective potential, delivering better outcomes and forging stronger, more meaningful connections with our clients.