Reddit Is Dominating SEO Right Now

In this episode of Create Like the Greats, Ross discusses the significant shift in the business landscape over the past year and how Reddit has emerged as a major beneficiary of this change. He delves into the Google and Reddit partnership, the importance of creating a subreddit, leveraging ads within subreddits, and the value of cross-referencing YouTube videos in search engine results. This episode offers valuable insights for businesses looking to leverage Reddit’s growing influence to enhance their digital strategies and engagement.

Key Takeaways and Insights

1. The Google and Reddit Partnership
   Google announced the helpful content update, highlighting their collaboration with Reddit to enhance the content they index. This partnership allows Google to access valuable user-generated content from Reddit, which had previously been overlooked. Reddit’s upcoming IPO further solidifies its position as an influential platform for businesses.
2. Creating a Subreddit
   Encouraging companies with a significant customer base to consider creating their own subreddit ensures control over the subreddit’s content and prevents the creation of unofficial subreddits. This allows businesses to engage directly with their customers and establish a community.
3. STAT for Keyword Monitoring
   Using a tool like STAT, created by the folks at Moz, to identify relevant keywords. STAT allows users to upload and monitor a series of keywords, providing insights into which URLs and domains are showing up in Google more frequently for these keywords compared to your own. This is crucial because, as a marketer, recognizing your SEO competitors can reveal that many people searching for your product or service are landing on Reddit threads. This insight helps in understanding where dialogues about you and your competitors are happening on Reddit, allowing you to engage more effectively with your audience on this platform.
4. Leveraging Ads within Subreddits
   A powerful strategy is to run targeted ads directly to specific subreddits where the target audience spends time. This enables businesses to reach a highly engaged and relevant audience, leading to better conversion rates. It is recommended to carefully craft ad content that aligns with the interests and values of the subreddit community.
5. Submitting Content to Relevant Subreddits
   To increase visibility and reach a wider audience, businesses should submit their content (such as blog posts, articles, or videos) to relevant subreddits. It is essential to research and understand the target audience’s interests and preferences within each subreddit to ensure content resonance.

Resources 

• Reddit 
• STAT
• HeyGen

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