Alicia Braganza
Senior Account Manager
Bedford, Nova Scotia
Alicia Braganza is a Senior Account Manager with Foundation and brings a diverse background in entrepreneurship and digital marketing to the team. Having spent most of her marketing experience on the client side, Alicia brings a client-centred, personal approach to the relationships she builds.
With a range of experience working with B2B and B2C companies in industries spanning e-commerce, consumer packaged goods, and fintech, Alicia has managed research, product development, content creation, and SEO projects, which have given her the chops to see complex projects through to completion and become a strategic partner.
Fueled by the creative process, and driven by growth, you’ll almost always find her taking a course in something to develop her skill set — enabling her to navigate the complexities of digital marketing strategies.
Here is a brief taste of Alicia’s personality:
What is usually playing in your headphones?
It depends on what I’m doing. I love pretty much all music. During the day, while working, I enjoy listening to podcasts, audiobooks, or something from a chill/indie genre. Most other times, it’s all about hip-hop and R&B. Everything from the late ’90s/early 2000s to the current.
When you were a child, what did you want to be when you grew up?
For as long as I can remember, I wanted to be an artist and a business owner. I’m glad to say I’ve gotten to experience both! I can also remember wanting to be a flight attendant so that I could travel the world.
What are you happiest doing, when you are not working?
I love spending time with family and catching up with friends. You’ll find me at soccer practice with my two boys, on dog walks, on family bike adventures, and on vacations, and you’ll regularly see us cooking or baking together.
I also love spending time making and consuming art. I find that painting is almost meditative. I try to fit it in every week.
What is your hidden talent?
Baking and bread making (mostly for others to enjoy since I can’t eat gluten). I make everything from pizza dough to pretzels, bagels, cookies, and cakes. I use a coveted family recipe for brown bread and bake it in seasoned loaf pans that I inherited from my grandfather.
I may also crush you at Mario Kart.
What is one of your favourite quotes?
“In a world where you can be anything, be kind.”
– Unknown
and
“In a world where you can be anything, be yourself.”
— Unknown
ALICIA'S LATEST POSTS IN THE LAB:
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