Ari Paulin
Ari is a Senior Social Specialist at Foundation. With a strong background in social media strategy, content planning, and multi-platform execution, she has led remote creative teams, managed client relationships, and developed tailored growth plans rooted in in-depth audits and performance insights. Ari’s hands-on, client-first approach has helped drive measurable results in engagement and brand awareness. With a track record of building efficient workflows and maintaining consistent brand voice across channels, she brings a thoughtful, strategic lens to every project she leads.
Here’s a brief taste of Ari’s personality:
What is usually playing in your headphones?
Honestly? Nothing. I actually prefer working in silence; it helps me think. But if I’m doing something more hands-on like cooking or cleaning, I’ll usually have a Netflix or Prime show playing in the background instead of music.
When you were a child, what did you want to be when you grew up?
Growing up, I wanted to be a teacher. I loved organizing things, planning lessons, learning new stuff, and helping others understand it too. It just made sense. I got to live that dream for 7 years as a middle school multimedia and English teacher, and it was one of the most rewarding parts of my life.
Even though I’ve moved into other roles since then, I still see life as one big classroom. Being a parent keeps me learning every day, and I’ve always found ways to keep teaching in one form or another. It’s just part of who I am.
What are you happiest doing, when you are not working?
Spending time with my husband of 15 years (aka the kindest human I know) and our two awesome pre-teens, ages 10 and 12. We’re big on exploring. That means checking out new spots in the city, trying different foods, visiting cultural places, or just being outside. As a storytelling nerd, I’m the proud mother of a movie-loving family, who loves Star Wars, Harry Potter, The Hunger Games, and pretty much every dystopian or sci-fi franchise.
Travel is my happy place. I’ve been lucky to visit the US, Canada, Guatemala, Colombia, a few Caribbean islands, Spain, Israel, Egypt, Morocco, India, and Singapore. Iceland is next on my list (Northern Lights, here I come), and I’m hoping to make it to Oceania someday so I can finally say I’ve been to every continent.
What is your hidden talent?
I’m basically a walking pop culture Wikipedia. I can connect ideas super fast, and if we’re watching something, I’ll probably drop a random fact about the director, the actors, or where you’ve seen them before. My brain also works in memes. Everything reminds me of a funny visual or sound, and I can’t not make the connection. It’s like trivia night and TikTok had a baby in my head.
What is one of your favourite quotes?
“Do what’s right, not what’s easy.”
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