James Scherer
James is VP of Strategy at Foundation. For more than 10 years, James has helped businesses grow through inbound marketing — first in-house at a tech startup in Vancouver and more recently in the agency space, where he led the content strategies for businesses like monday.com, Activecampaign, Smartsheet, Hims and more.
With a genuine love for merit-based business growth, James relies on an in-depth knowledge of what it takes to succeed with content marketing alongside a passion for bucking the trend and finding creative paths to growth.
Here is a brief taste of James’s personality:
What is usually playing in your headphones?
Folk like Hollow Coves and Riley Pierce throughout the day. Something instrumental or even noise-canceling when I have to really pay attention.
When you were a child, what did you want to be when you grew up?
I honestly can’t remember. My childhood is a blur of sand castles and unwise tree climbing. I’ve always had a bit of a “que sera” thing going.
What are you happiest doing, when you are not working?
I absolutely love going to a brewery with friends and trying new, interesting beers.
What is your hidden talent?
I’m pretty good at throwing a frisbee. I can usually make a forehand, backhand, overhead/hammer go where I want it to.
What is one of your favourite quotes?
“The world is indeed full of peril, and in it there are many dark places; but still there is much that is fair, and though in all lands love is now mingled with grief, it grows perhaps the greater.”
– Tolkein
JAMES'S LATEST POSTS IN THE LAB:
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