Executive Marketing and Outreach Assistant

Nova Scotia, Canada

Bucaramanga, Colombia

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Maca is an Executive Marketing and Outreach Assistant at Foundation, bringing a multidisciplinary background that seamlessly bridges customer service, team coordination, and performance-driven marketing. She began her career leading teams and managing high-pressure situations, which cultivated her calm, adaptable, and solutions-oriented approach.

After studying foreign languages, Maca pivoted toward her passion for marketing, gaining expertise in paid media, content creation, automation, and email marketing. She is known for her strong execution mindset, transforming complex strategies into organized, actionable plans. Her strength lies in her ability to balance structure with creativity, ensuring that every marketing effort is backed by clear systems and a deep understanding of real-world impact.

Here’s a brief taste of Maca’s personality:

What is usually playing in your headphones?

I have a very mixed playlist! My favorites are Spanish rock and techno, depending on the task at hand. I usually start my early mornings with worship music to stay grounded and spiritually connected. Throughout the day, I often switch to podcasts—especially La Oveja Negra by Sebas Kinklert—where conversations around leadership, entrepreneurship, and marketing fuel my growth.

When you were a child, what did you want to be when you grew up?

As a child, I wanted to be a veterinarian because of my deep love for animals, but I quickly realized my heart couldn’t handle seeing them suffer. I also loved playing “office” with an old phone and notebook my grandmother gave me, pretending to organize everything. Later, that creativity turned into a love for fashion design; I spent hours making clothes for my dolls and even designed handbags under my own brand, “MC.” I was very dreamy and very committed!

What are you happiest doing, when you are not working?

I am happiest when I’m exploring nature. I love hiking mountains, discovering hidden waterfalls, and walking for hours with my dogs. Traveling is a huge part of my life—I try to go somewhere new at least once a month to refuel my soul. I also have a lot of energy, so I dedicate two hours a day to training; right now, I’m into CrossFit, gym sessions, and cycling, which is a discipline I hope to specialize in over time.

What is your hidden talent?

I’m actually quite athletic! I did gymnastics as a child and I’m still extremely flexible—I can do flips and figures that usually catch people off guard. I’m also a fast runner; I even placed third in a 5K race once. My energy definitely shows up physically as much as it does in my work.

What is one of your favourite quotes?

One of my favorite reminders is: “If it’s not the heart, let nothing move you.” I am also deeply inspired by Isaiah 41:10: “Do not fear, for I am with you; do not be dismayed, for I am your God. I will strengthen you and help you; I will uphold you with my righteous right hand.”

 

 

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