Digital Marketing For “Boring” Industries

We don't think there's such thing as "boring" industries...

Creating content for traditional and "old school" industries can be challenging.

While there’s a wealth of resources for industries like fashion, sports, and AI, many feel left out when it comes to the so-called "boring" sectors.

At Foundation Marketing, we reject the notion of a “boring” industry. We see untapped potential for creativity and compelling content in every market. Our team excels at transforming conventional brands from bland to captivating through insightful research and standout content. Let us help your brand shine with innovative storytelling and strategic content that captures attention and drives results.

We’ve helped “boring” industries take single URLs from 100 visits a month to over 50,000 a month in just a year. We’ve helped brands generate millions of visits and millions in pipeline. If you’re a “boring” industry looking to level up your content and drive results, we’re the team for the job.

How We Support the Growth of “Boring” industries On The Back Of Content Marketing

At Foundation, we're not just consultants; we're navigators, guiding “boring” industries through the dynamic waters of content marketing. We blend time-tested marketing principles with cutting-edge technologies to illuminate the path forward.

Step 1: Collaborate & Strategize

We thrive on collaborating with old school brands that have long been seen as “boring.” If you’re here, you already know you’re anything but dull.

Together, we’ll uncover innovative ideas that transform perceptions and help your organization stand out from the crowd. Let’s change the narrative and showcase the true vigor of your brand.

Step 2: Marketing Research

Starting with in-depth research is crucial for every engagement. We delve into understanding your audience, your customers, their buying journey, and the keywords they use to find solutions like yours. This foundational knowledge ensures we tailor our strategies to effectively connect with your market and drive impactful results.

Step 3: Strategize Your Engine

With your data in hand, we uncover key marketing insights to craft and distribute content more effectively. Collaborating closely with you, we identify compelling and relevant stories that will truly resonate with your audience, ensuring your content makes a significant impact.

Step 4: Create Stories That Scale

Plan in hand, our writers, editors, designers and strategists come together to create assets that will help your brand stand out as anything but “boring.” Specializing in impactful content, we ensure every piece is designed to resonate, get shared, and propel your software brand forward.

Step 5: Publish & Distribute Assets

Publishing your content is just the beginning. After hitting “publish,” our focus shifts to ensuring effective content distribution across social media, blogs, and email. We’re committed to making sure your assets reach the right audience and achieve maximum impact.

Our Simple Framework

01 Research

  • Keyword Research
  • Social Research
  • Audience Research
  • Keyword Research
  • Community Research
  • Competitive Research
  • SERP Research
  • Backlink Research
  • Social Share Research

02 Create

  • Long Form Blog Posts
  • Short Form Blog Posts
  • Social Media Content
  • Research Assets
  • Presentations
  • Video Content
  • Infographics
  • Webinars
  • Graphics
  • Quizzes

03 DISTRIBUTE

  • Media Relationship
  • Backlink Acquisition
  • Newsletter Distro
  • LinkedIn Content
  • Sponsorships
  • Newsletters
  • YouTube
  • Reddit
  • Sales
  • X

04 OPTIMIZE

  • Social Optimization
  • Conversion Rate
  • Content Refresh
  • Data Updates
  • Link Updates
  • On-site SEO
  • Off-site SEO
  • Local SEO
We Execute Using This Framework. While Incorporating Artificial Intelligence Throughout.

How we Help “Boring” Industries Achieve Unmatched Results

Drive Brand Awareness & SERP Domination

Producing high-quality and relevant content can help businesses improve their visibility and reach new potential customers. With the right content marketing strategy in place, companies can create brand awareness and establish themselves as thought leaders in the industry.

Increase Organic & Referral Website Traffic

By creating and sharing valuable content, businesses can attract visitors to their website and boost its overall traffic. This, in turn, can improve search engine rankings and help generate leads and conversions.

Improve Customer & Audience Engagement

Content marketing isn’t just about driving traffic to your website – it’s also a powerful tool for engaging with your existing customers. By providing them with relevant and valuable content, companies can build stronger relationships with their customers and encourage them to become loyal brand advocates.

Support Pipeline & Sales Goals With Content

Content marketing can provide sales teams with valuable resources that they can use to educate prospects and accelerate the sales cycle. White-papers, case studies, and other forms of content can help build credibility with potential customers and help them understand the benefits of your solutions.

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