AI for Content Creation: What It Is & How To Do It (With Ease)

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AI tools can be incredibly useful in scaling your SEO efforts.

At Foundation, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. I’ve written in-depth about how AI can be used to improve workflows, I’ve shared studies on how it influences productivity and I even recorded a Whiteboard Friday with Moz talking about how AI can be used by marketers.

AI content creation tools can assist us with various tasks within the creation process.

If you want to use AI to improve your content creation workflows – this article is for you.

Imagine being able to generate high-quality blog posts, social media updates, and ad copy in a matter of minutes – all with the help of artificial intelligence.

That’s the power of AI for content creation.

It’s a productivity tool that provides endless possibilities and the results are game-changing. By harnessing the power of machine learning and natural language processing, AI-powered tools like Content Shake AI, Jasper and Frase are revolutionizing the way we create content.

Did you know that 87% of marketers are already using AI for content creation according to Foundation’s AI Marketing Report? It’s clear that AI is the future of content, and those who embrace it now will have a significant competitive advantage.

Here are some key aspects of AI content creation:

Efficiency: AI can generate content faster than humans.
Scalability: AI can produce large volumes of content in a short time.
SEO: AI can optimize content for search engines, improving visibility and ranking.
Personalization: AI can tailor content to individual users based on their behavior.

So, what exactly is AI for content creation?

Let’s dive in and explore the incredible potential of this game-changing technology.

What is AI for content creation?

AI content creation leverages artificial intelligence to generate content. It’s not just about efficiency, but also about scalability and personalization.

But what exactly is AI content creation?

How does it work?

And more importantly, how can you use it to your advantage?

In this comprehensive guide, we’ll dive into these questions. We’ll explore the world of AI content creation, its benefits, and how to implement it.

Whether you’re a content marketer, a blogger, or a business owner, this guide is for you. It’s designed to help you navigate the AI content creation landscape with ease.

So, are you ready to revolutionize your content strategy with AI? Let’s get started.

Why is AI for content creation important?

Productivity and efficiency.

That’s the main reason why AI is so important amongst content creators.

AI has come a long way in content marketing.

It started with simple tasks like keyword stuffing and meta tag optimization.

But as AI technology evolved, so did its role in content marketing. Today, AI is used for more complex tasks like content generation and personalization.

AI content tools have become more sophisticated. They can now generate high-quality content that is not only SEO-optimized but also engaging and relevant to the audience.

By automating and accelerating content creation, AI tools like Content Shake AI or Distribution.ai teams can:

Create more content, faster
Establish brand & voice consistency
Hyper-personalize content at scale
Repurpose content across multiple channels and formats
Generates article ideas by analyzing keywords and competitive data
Writes SEO-optimized articles with images included
Update your existing content for readability and optimize it for search

These are tasks that used to take HOURS to do…

Now they can be done in the matter of minutes.

Research shows that 58% of marketers who use generative AI report increased content performance. 54% see cost savings.

How is AI for content creation related to content marketing strategies?

Effective content marketing requires a consistent stream of targeted, high-quality content, but as companies grow, they often face challenges in managing fragmented and inefficient content processes. AI content creation tools provide a powerful solution to this problem.

By integrating AI into their content workflows, marketing teams can:

Streamline the entire content lifecycle, from ideation to optimization
Ensure alignment of content across all customer touchpoints
Tailor content for different markets, languages, and personas
Leverage data analytics to continuously refine and improve performance

With the right AI tools, businesses can see:

An increase in marketer productivity which leads to a significant cost savings, with potential for $463 billion in annual reductions across industries. Brands need to recognize the value of using AI for not just creating net-new content but also for improving their existing content quality at scale across pieces already live on their site.

The future of content marketing success lies in blending human creativity with AI-driven efficiency. Marketers who embrace AI tools today will be equipped to drive growth and stay ahead of the competition tomorrow.

How AI Content Tools Work

AI content tools like Breeze AI from Hubspot or ContentShake from SEMRush all use machine learning and natural language processing to generate content. They are trained on large datasets of text to understand language patterns and structures.

These tools analyze the input, such as a topic or a keyword, and generate content based on that. They can create a variety of content types, from blog posts to social media updates.

But AI content tools are not just about generating text. They also optimize the content for SEO, ensuring it ranks well on search engines and can even create images. Tools like Midjourney and AdCreatives AI arm marketers with the ability to have a wide range of assets created.

One thing that every content creator using AI should keep in mind is that the FTC has banned fake reviews that are published using AI. It’s important to ensure that when using AI you follow and abide by the local laws and regulations within your region.

Streamline Your Content Creation Efforts with AI

Are you looking to streamline your content creation process and reduce the time spent on generating ideas, drafting articles, and repurposing content across various platforms?

By leveraging the capabilities of AI-driven tools like ContentShake AI, Jasper, Frase and more you can enhance your content strategy, increase efficiency, and achieve more with less effort. Now is the time to elevate your approach to content creation with advanced AI solutions.

Let’s talk about one of the best AI Content Creation tools on the market and how it can be used:

Step 1: Integrate an AI Writing Assistant

The first step to streamlining your content creation is to integrate an AI writing assistant like ContentShake into your workflow.

By training the AI on your brand voice and content guidelines, you can ensure that the generated content aligns with your brand’s style and tone.

Step 2: Align your content with Brand Voice

One of the most important parts of the content creation process is ensuring that the copy aligns with the brand voice. One of the best features from AI content creation tools like ContentShake is the ability to upload your own content directly to the platform and within seconds have it analyze your content to determine your brand voice.

I uploaded one of my favorite pieces on the Foundation Labs blog that I wrote and it analyzed the copy to determine what my brand voice was. The outcome: “The SEO Expert”.

You then have the ability to toggle between different tones and readability features.

It doesn’t end there though.

The AI tool also studies the content to understand who it thinks your audience is and creates a series of personas that fit that audience:

Step 3: Feed your content requirements

Once you have a clear idea around what you want to create, you can give the AI tool a bit more information round your requirements. You can explicitly state that you want an article on a certain topic like below:

Or if you’re using an AI tool that is connected to keyword research like ContentShake AI, it will even give you ideas worth creating:

Step 4: Generate your AI created article

ContentShake AI allows you to create articles in minutes based on your inputs.

The content creation efforts conducted by some AI tools actually bases it off of top-ranking Google results for your target keyword. It analyzes existing article titles, introductions, and images then makes recommendations using this data for your own piece. This allows you to surpass high-ranking competitors in the SERP by making your content even better.

For example..

A few minutes after pressing “generate article” the ContentShake AI tool creates a post:

The AI tool also provides a score to the article based on the keywords you’re trying to rank for, the structure and how it compares to other content in the SERP. The tool also has the ability to identify images on Unsplash that are relevant to the content and automatically place it within.

Step 5: Automated content upload tools

Over the last few years, the landscape around strong CMS’s has changed.

Content management solutions like Wix, Contentful, WordPress and Webflow all offer an amazing opportunity for content marketers today. You can integrate some of the various AI tools directly into your CMS and have it feed net-new content directly into your blog.

Step 6: Human edits and refinement

Although AI-generated content can be impressive, it still benefits from human oversight and refinement. It’s essential to review and edit AI drafts, shaping them to meet your unique needs and preferences. This personalized touch ensures your content stays high-quality and relevant.

Step 5: Content repurposing with AI

One of the biggest advantages of using an AI writing assistant is how easily it helps you repurpose content across different platforms. With tools like Distribution.ai, you can quickly turn a blog post into social media updates, email newsletters, video scripts, and more.

This not only saves time but also keeps your messaging consistent, helping you reach your audience in various ways without needing to create something new every time. AI makes it simple to get more value out of each piece of content.

By following these steps and leveraging the power of AI content generators, you can streamline your content creation process, save time and resources, and deliver high-quality content that resonates with your target audience.

Google Chrome Plugin: Content Creation AI

Here’s one more thing that will make your life a whole lot easier as a content marketer:

Google Chrome extensions.

You can install a Google Chrome extension for ContentShake AI:

Or you can install a Chrome Extension for tools like Jasper:

The ContentShake AI Chrome extension has a free plan for all users. Without a ContentShake AI trial or subscription, you have 50 free monthly rewrites from the date of the first rewrite.

From my experience, this Chrome Extension feels 10X faster than Grammarly and QuillBot. It’s been a game changer for my content creation workflows and is one of the most affordable content marketing tools on the market.

With tools like these built into your browser, you can overcome writer’s block and ideation challenges, ensuring a consistent brand voice across all your content marketing needs.

How Much Does It Cost For AI Content Creation Tools?

If you need to generate more articles than the included version, ContentShake AI Pro is $60 per month and includes 25 new content ideas per week and unlimited articles. Semrush subscription pricing plans include:

Free: Access to Pro and Guru Plans. Limited features and tools.
Pro: $139.95/month. For beginners and small teams. Track up to 500 keywords and manage five projects.
Guru: $249.95/month. For agencies and medium-sized businesses. Track up to 1,500 keywords and manage 15 projects.
Business: $499.95/month. For large agencies and enterprises. Track up to 5,000 keywords and manage 40 projects.

The Content Marketing Challenges AI Solves

Repetitive Content Creation Tasks

Content marketing teams often spend valuable time on repetitive, manual tasks like drafting blogs, social posts, and emails. AI-driven content creation tools automate these processes, allowing teams to focus on strategy and creativity while improving overall efficiency.

Limited AI Knowledge for Content Optimization

Many marketing teams want to implement AI to enhance their content but lack the technical skills. AI tools with pre-built, customizable workflows make it easy for content marketers to optimize their efforts without needing in-depth AI/ML expertise.

Fragmented Content Marketing Tools

Content marketers often juggle multiple disconnected tools, leading to data silos and inefficiencies. AI platforms with robust integration capabilities streamline content creation and management by unifying different tools into one cohesive system.

Challenges in Scaling Content Marketing Efforts

Content bottlenecks, limited personalization, and slow adaptation for different markets make it difficult to scale content marketing programs. AI content tools enable teams to rapidly generate, customize, and localize content, making it easier to scale campaigns globally.

Content Production Bottlenecks Impacting Efficiency

Administrative tasks and manual content creation processes slow down productivity in content marketing teams. AI-powered content tools automate these workflows, freeing up more time for marketers to focus on high-value activities like strategy and engagement.

Reddit Reviews For AI Tools

A lot of customer reviews suggest that the best solution for AI content creation is actually ChatGPT. I think this sentiment is a fair critique of solutions that aren’t bringing data to their use cases. The solutions that have their own data or build on existing data have an advantage over the tools that are built on the back of an LLm and nothing more than that.

Relevant Resource:

Where can you learn more about this?

Top 3 Subreddits:

r/content_marketing – Covers various aspects of content marketing
r/AIContentCreation – Dedicated to discussing AI tools
r/BigSEO – Focuses on search engine optimization
r/Blogging – Focuses on blogging, with discussions on using AI

Top 5 Quora Responses

AI Related Podcasts & Conferences Appearances

Ross Simmonds @ Mozcon 2023 – The Evolution Of Content
- In this presentation, Ross is going to share a blend of both the realities of how AI can be incorporated into our work (maybe to give us additional runway) and answer the question as to whether or not AI is actually coming for our jobs and what we can do to ensure that we’re ahead of the curve when it comes to using these tools, embracing the technology and finding edges amidst rapid change.
Content Marketing Amidst The AI Age
- In this presentation, I share insights around how AI powered search engines and algorithms will influence the way we think about content creation and distribution.

The Future is AI-Powered Content Creation – Are You Ready?

The integration of AI into content creation represents more than just a passing trend—it signifies a paradigm shift in how businesses are reimagining their content strategies.

AI-powered platforms, like those previously mentioned, are fundamentally transforming the way content is conceived, produced, optimized, and distributed across various channels.

That said, AI is not a substitute for human ingenuity and strategic acumen.

The most forward-thinking content marketers will be those who harness AI as a tool to amplify and accelerate their efforts, all while maintaining the essential human element that fosters authentic connections and resonates with audiences.

In practice, this means leveraging AI to streamline labor-intensive tasks such as research, drafting, and optimization, thereby freeing up human talent to focus on high-value activities like strategy development, creative direction, and relationship-building.

Want more? Here’s 30+ of the best AI tools that I’ll be watching in 2025.

Content Creation

Ross Simmonds

6 Min Read

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