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Welcome to Volume 215 👋
Happy Thursday!
In this week’s newsletter, we cover:
- 10 Tricks to Increase Your Engagement on Social Media
- 👀 The Latest in B2B SaaS This Week
- 🧠 This Week’s Brain Food
- ➕ The Best Content Across the Web
Let’s get into it.
📢 Get Your Copy of Create Once, Distribute Forever 📢
Distribution is missing in many SaaS marketing engines, even those at the enterprise level. The solution is Ross’s new book, Create Once, Distribute Forever.
The book includes:
- Real-world examples
- Helpful checklists
- A step-by-step distribution playbook
Ready to radically transform your content distribution strategy? Order the book today.
10 Tricks to Increase Your Engagement on Social Media
What if you could transform your social media from “meh” to magnetic? That’s what everyone wants. 80% of social marketers say engagement is their #1 goal—so why leave yours to chance?
Our latest guide, 10 Tricks to Increase Your Engagement on Social Media, is your ticket to boosting likes, shares, comments—and real connections.
As you walk through, you’ll learn how to:
- Craft posts that capture clicks, comments, and conversions.
- Use emojis, hashtags, and memes to create scroll-stopping magic.
- Turn passive followers into engaged superfans.
Data-driven. Easy to implement. Proven to work.
Ready to stand out? Read the full article here.
🚨 New Podcast Alert: What Reddit Metrics Should You Track? A Reddit Masterclass 🚨
Reddit is where conversations happen.
But conversations follow conventions—do you know Reddit’s?
Especially for B2B SaaS marketers, Reddit has rules—ones you need to follow if you plan to leverage the reach and impact Reddit offers.
In this week’s Create Like the Greats episode, we reveal how to:
- Spot the metrics that matter (hint: it’s not just about upvotes).
- Avoid tone-deaf posts and irrelevant links.
- Deliver value that turns skeptics into superfans.
Interested in learning more? Check out the latest episode on Apple Podcasts and Spotify.
👀 What’s the Latest in B2B SaaS This Week? 👀
- Google Search Console removing the Page Experience report | Search Engine Land
- WP Engine Escalates Legal Battle With Automattic and Mullenweg | Search Engine Journal
- US lawyers will reportedly try to force Google to sell Chrome and unbundle Android | The Verge
- With Fortune 500 backing, Robin AI cements $25M as clients become stakeholders | TechFundingNews
- Shopping startup Viewa raises $300,000 pre-Seed to bring the instore feeling to online | Startup Daily
📚 Learn Marketing Secrets Straight from Ross 📚
Ross dropped by the Foundation Lab to discuss using STAT to monitor everything from video carousels to AI overviews, ensuring you’re always one step ahead. You’ll discover:
- How to monitor seismic shifts in SERP features (like the 📈 rise of Reddit and forums)
- Strategies for leveraging directory sites in your SEO mix
- The data-driven approach to deciding when (and where) to invest in video content
- How to use STAT’s “Daily Snapshot” to spot emerging competitors and opportunities
- The surprising dip in G2’s performance (and what it means for your directory strategy)
Dive into Ross’s STAT playbook now, and learn how to turn volatility into opportunity.
🧠 This Week’s Brain Food 🧠
I like to flex and try new things, but I am very conservative with food.
For years, I fried my plantains with just a sprinkle of salt. Then, one day, I ran out of salt and forgot to restock. I didn’t want to fry my plantains without it, but hunger got me. Out of frustration and despair, I decided to try it anyway.
The result?
They tasted better than any plantain I had ever fried with salt. That’s when I understood: sometimes the “perfect recipe” isn’t about precise replication but finding your own way.
Interested in sponsoring this newsletter?
Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.
Time for a social media tool you actually want to use
Planable is the content collaboration platform that makes marketing teamwork a breeze.
- Planable harnesses UX best practices, so you can X out the learning curve and jump right in.
- No more messy separate logins and integrations for scheduling vs interacting — using Planable to give and get instant feedback right next to the post from within the app.
- Develop a reliable, consistent, and visible publishing calendar so the algo powers-that-be see your brand’s accounts as engaged and consistent.
- Schedule Posts, Stories, Reels, Carousels, TikToks, LinkedIn PDFs — you name it!
Plus, AI-empowered creation, easy approvals, insightful analytics, and more. What’s not to love?
🏅 Twitter/X Thread of the Week
Address NON-INDEXED page issues from the Search Console by Daniel Foley Carter
🎖️ LinkedIn Post of the Week
Content refresh with free and low-expense tools by Melissa King
🤳🏽 Nice Finds You Should Binge
- 24 Ways I’m Using AI Tools for SEO | Moz
- How to do audience research for SEO | Search Engine Land
- Primary vs secondary market research: Key differences and use cases | Wynter
- The problem with AI detection tools: Are they accurate? (with tests) | Clearscope
- How to Optimize Product Variants in eCommerce for Better Search Rankings | Wordlift
- How to Build a Billion-Dollar Marketplace — Do’s and Don’ts from the Growth Expert Behind Grubhub, Pinterest, and More | First Review
💻 Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.
- Foundation: B2B Content Marketing Strategist
- Foundation: Content Creator
- Foundation: Content Marketing Manager
- Foundation: Senior Director of Social Media
- Foundation: Social Media Editor [Freelance]
- Applied Research Specialist
- Quality & Customer Experience Manager
- Director of Digital Marketing
Are you hiring?
Reply to this email, and we’ll share how you can find your next unicorn, game-changer, or first-marketing-hire from among the industry’s top-performing marketers.
🎧 What We’re Wired Into This Week
Who Moved my Cheese? Animated Summary — Wisdom for Life
This round-up has been brought to you by me, Saheed Hassan.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.
Have a great weekend!
