It’s only natural for B2B marketers to feel uncertain about the future, leading them to ask questions such as:
- Which tech companies have mastered the art of content marketing?
- Which tech companies are facing challenges with their marketing strategies?
- And, most significantly, what factors contribute to the disparities in marketing success between these companies?
With these questions in mind, we’re thrilled to reveal the launch of our highly anticipated BRICK Report!
All of these questions are answered in the report, along with some key insights that can elevate your content marketing engine to the same level as the top B2B tech brands in the industry.
For those unfamiliar with the BRICK report, allow us to share the exciting details:
We’ve explored the B2B tech and unicorn sectors to uncover the key components of marketing excellence by using our proprietary BRICK methodology.
Our analysis highlights the top marketers in the industry and their marketing strategies that set them apart from the rest.
Our findings are crucial for C-suite executives and marketers, addressing questions such as the importance of product vs. brand, the impact of social media channels on revenue, and the correlation between blog posts and traffic.
What’s the concept of BRICK and the reasoning behind our report?
The BRICK methodology is a quantitative tool that helps identify the most critical channels and practices for a successful marketing engine.
We conducted extensive research, working with executives at top B2B tech companies and gathering private and public data, to uncover the relationship between marketing outputs and results.
Our findings were then compiled into the BRICK study, which analyzed over 50 data points for 442 companies in the B2B tech industry, including SaaS brands, consulting firms, and large tech-enabled companies. The results were used to create a rating system that ranks companies based on key marketing aspects.
BRICK stands for Branding, Rich Content, Interactions, Commerce, and Karma, and we believe that a marketing strategy built on these five pillars is essential for tech or tech-adjacent companies seeking success in the next decade.
Acquire comprehensive knowledge of the B2B tech and cloud landscape through our in-depth analysis and research results.
Discover the true meaning of brand and content excellence, the importance of engagement and interaction, the intricacies of the sales engine, and the science of measuring customer and employee impact to uncover the keys to success in the industry.
Check it out:
The BRICK report is one of our most sought-after resources, providing insightful data analysis to help businesses make informed decisions. Therefore, the full report is only available to Labs members/subscribers.
Lab’s members not only have access to the full BRICK report, but they also receive exclusive marketing breakdowns, weekly newsletters with case studies & SaaS stories, exclusive B2B SaaS growth, SEO & content case studies, and other exclusive resources.
If you’re ready to take your content to new heights and learn about the benefits of becoming a Labs member, check out our post on “How Marketers Can Finally Elevate Their Content Teams at Scale.”
Download the full report here:
