You’re the new marketing lead at a SaaS brand.
Or you’re leading a marketing campaign transition.
Maybe you’re taking over at an agency with a growing client list.
How long would it take for you to grasp the brand vision for that organization? Or their content marketing engine? Or how this engine plays into their overall goals?
A few months? A quarter? Longer?
With the rate of SaaS innovation showing no signs of slowing, you can’t afford to take this much time. Lead marketers now have the seemingly impossible task of monitoring the tech industry for opportunities to optimize marketing spend. Here’s Forbes Agency Council member Tellef Lundevall on the critical nature of staying up-to-date:
“The biggest challenge is staying ahead of the pace of change. While Google and the social networks constantly tweak their ad offerings and platform functionality, user preferences also shift fast. You need to be in tune not just with how you’re able to reach potential customers but also how customers want to be reached. Being an expert on just one or the other will mean you get left behind.”
So, not only do you need to produce quality content to meet demand, but you also need to keep your team up to date. This means educating them on the latest trends around SEO, content marketing, social media, web design, CRO, performance marketing, and tons of other sub-specialties.
Basically, you have 3 key responsibilities:
- Market— Overseeing the creation, distribution, and performance of content assets
- Research — Monitoring the industry for emerging trends and opportunities
- Educate — Ensuring that your team has access to up–to–date information
As an experienced marketer, you’re quite comfortable with the first two. But the third one is novel and daunting. After all, there’s barely enough time to catch yourself up to speed, let alone train an entire department.
With Foundation Labs Inner Circle, we take the education piece off your plate.
Scale Your Entire Content Marketing Team with Inner Circle
Foundation Labs Inner Circle provides subscribers and their teams with access to a comprehensive resource hub covering everything you need to know about B2B SaaS marketing and the broader industry.
We know how difficult it is to capture all aspects of such a dynamic market on your own. This is why Inner Circle members get access to an entire suite of research-driven assets:
1) Quarterly SaaS Reports on the Marketing Performance of Top B2B Tech Companies
Inner Circle members will also get industry-specific reports every quarter where the Foundation team deep-dive into a particular industry to explore who’s winning, who’s on the rise, and which tactics and strategies are driving the best results.
Level up your content marketing strategy without spending additional time and resources on research by supplying your team with data-driven insights from top B2B Tech companies.
2) Access to exclusive Foundation Labs growth and SEO case studies
Competitor research is our superpower at Foundation.
You know this if you’ve read any of our legendary case studies:
- How Zapier Uses Listicles to Drive 5+ Million Sessions
- The SEO Strategy Capterra Uses to Drive $4M Worth of Traffic
- How 5 Simple Words Pushed Figma to a $10B+ Valuation
- Steal NerdWallet’s SEO Topic Clusters Strategy Worth $84M
These resources are used by founders, CEOs, freelancers, and marketers of all skill levels as a resource to improve understanding of the nuances of B2B SaaS.
It’s content you can bank (or invest) on:
These case studies pull back the curtain on the marketing strategies of the top B2B SaaS companies. We help you break down the overwhelming flashy metrics into specific strategies that can be applied successfully across different niches.
And it’s not just marketing thought leaders that dig our stuff. Some of the biggest brands in B2B SaaS tune in as well:
Research is the bedrock of our strategic efforts at Foundation. With our latest iteration of case studies, we want your team to realize the massive ROI of company- and platform-specific analysis.
3) Fireside Chats and Exclusive Webinars with the Most Brilliant Minds in SaaS Marketing
Case studies, reports, and newsletters are great, but sometimes you need experienced insights straight from the horse’s mouth. Foundation Labs Inner circle members get access to fireside chats and webinars featuring thought leaders with a proven track record in the industry.
Foundation Inner Circle members will receive updates on the guest speaker, their field of expertise, and the date/time of the presentation.
4) Our weekly curated SaaS and marketing newsletter
You’re busy; we get it. Sometimes market education slips the mind. Don’t worry; we got you.
Our curated newsletter covers all things SaaS, injecting important information on everything from macro SaaS trends to specific IPOs, M&As, and insights from thought leaders. It’s best in-class — but don’t just take our word for it:
5) Trends-Focused Blogs Investigating the Latest Industry Developments
Simply keeping up with the scope of change in the SaaS world is a concern we’re all too aware of in this industry. With all the theories and speculation that “industry experts” generate, it’s important to know that you’re working off data-driven insights.
Our trends-focused blogs are based on the dozens of data points we collect from hundreds of top B2B tech companies. These laser-focused articles give your team specific insights into what’s working and not in B2B SaaS marketing.
Help Your Team Maximize the Opportunity in the Downturn
All this doom and gloom about the recession is clouding C-suite judgment. Many SaaS executives don’t see this changing economic landscape for what it really is:
Companies that navigated the ‘08 crash with a balanced strategic investment and cost-reduction strategy came roaring out of the recession. The SaaS industry is currently in a similar window of opportunity.
As a head marketer, this means one thing:
Ensure your team has the skills and knowledge to identify your top channels and hit them hard.
But there’s simply not enough time (or budget) for you to constantly train your team on the latest insights. You need answers quickly.
We created Foundation Labs Inner Circle to bring you everything you need:
- Exclusive B2B SaaS growth, SEO & content case studies
- Quarterly reports on data-backed B2B SaaS trends, correlations & more
- Weekly Insiders-only email on trends, data & research
- Insiders-only webinars on B2B SaaS content marketing
- Two weekly newsletters with case studies & SaaS stories
- Invite-only fireside chats with marketing leaders at B2B SaaS giants
- SaaS reports breaking down what’s working across industries today
All under one roof.
So, what are you waiting for? Sign your team up for Foundation Inner Circle today.