The Lab | Blog
Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.
Learning Centre
Our mission is to make the complex simple. We’re striving to make our industry more accessible to all.
Breakdowns
We break down the growth strategies used by the fastest growing SaaS brands in the world.
Podcast
We cover the latest in B2B SaaS, technology, trends, and more.
The Lab | Blog
Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.
Learning Centre
Our mission is to make the complex simple. We’re striving to make our industry more accessible to all.
Breakdowns
We break down the growth strategies used by the fastest growing SaaS brands in the world.
Podcast
We cover the latest in B2B SaaS, technology, trends, and more.
We’re a strategic partner for B2B brands that drives organic growth through digital marketing.
At Foundation, we understand the importance of strategic partnerships. Partnering with a content marketing agency is a great way for B2B brands that are service-based companies, manufacturing companies, SaaS or even ‘boring’ brands to generate new opportunities. We’ve helped B2B brands take single URLs from 100 visits a month to over 50,000 a month in just a year. We’ve helped brands generate millions of visits and millions in pipeline. If you’re a B2B brand looking to level up your content and drive results, we’re the team for the job.
Content marketing is in our DNA. For B2B brands like yours, excellence lies in delivering your solution, product, or service. We need to understand what sets you apart. That’s why we begin every engagement with an in-depth conversation about your business, your goals, and your target audience.
Once we understand your needs, we dive into research tailored to your B2B brand. Depending on your industry and scope, this research can range from keyword research and social media insights to industry trends and competitor analysis. Our goal is to equip ourselves with valuable insights that identify growth opportunities for your B2B brand.
Using the research gathered in the last step, we develop a strategy tailored to your B2B brand, enhancing your ability to connect with your audience. We delve into understanding your buyers and their challenges. These insights enable us to make targeted recommendations for driving more traffic, achieving higher conversion rates, and delivering meaningful results.
Our team of writers, editors, designers, and strategists collaborate to bring your B2B brand’s content strategy to life. We create a wide range of assets, from compelling landing page copy to in-depth white papers on specialized topics, ensuring every piece aligns with your goals and resonates with your audience.
Most agencies press publish and collect their payment. At Foundation Marketing, we believe our work has just begun once we hit publish. We partner with your B2B brand to ensure effective distribution of each piece of content, collaborating with your team to reach and engage your target audience.
Our Simple Framework
Producing high-quality and relevant content can help businesses improve their visibility and reach new potential customers. With the right content marketing strategy in place, companies can create brand awareness and establish themselves as thought leaders in the industry.
By creating and sharing valuable content, businesses can attract visitors to their website and boost its overall traffic. This, in turn, can improve search engine rankings and help generate leads and conversions.
Content marketing isn’t just about driving traffic to your website – it’s also a powerful tool for engaging with your existing customers. By providing them with relevant and valuable content, companies can build stronger relationships with their customers and encourage them to become loyal brand advocates.
Content marketing can provide sales teams with valuable resources that they can use to educate prospects and accelerate the sales cycle. White-papers, case studies, and other forms of content can help build credibility with potential customers and help them understand the benefits of your solutions.
We’ve all heard about how AI is transforming the world of marketing. But a lot of marketers have a dirty secret: They aren’t actually using it! That’s because prompt engineering can be a little trickier than you might think… Read More
