The B2B marketing sphere is full of different software to make running a company just a bit easier.
But sometimes you need to filter out all of the bad ones and get the ones that will truly optimize your business.
So we made a list.
Let’s get into it…
HubSpot is a massive inbound marketing software platform with multiple tools inside it. They have a content management system (CMS), a marketing tool, a sales tool, and a customer relationship management (CRM) system, all geared toward helping you accomplish 6 main things:
List tool to segregate tasks, leads, and priorities.
Workflows to help organize your team based on tasks.
Pipeline Management to help you stay on top of what deals are currently in the works & how far along they are.
Predictive lead scoring to help figure out which leads will get you the most engagement.
Ability to record and organize every interaction your customer has with the brand.
Pricing for their Marketing Hub goes from a free plan to an enterprise solution starting at $2,400 USD/month.
Pardot is a marketing automation software that is joined with Salesforce that focuses more on visually displaying the needs of the company. Because of its partnership with Salesforce, Pardot combines your sales and marketing team into one easy to use software to:
Sales alignment to easily sell your products.
Smart Lead generation for a steady stream of high quality leads.
Lifecycle ROI reporting to figure out what’s working and what needs fixing.
Easy CRM integration to help you tie together all of your tools without the unnecessary headaches.
Pricing starts at $1000 US/month and goes to $3000 US/month
Is a Content Management software that makes streamlining your sales activity that much easier. It allows you to quickly contact any leads you have with:
Built in one click calling
Automatic call logging
Schedule meetings via SMS, or send SMS in bulk
Basic plan starts at $65 US/month and goes up to $165 US/month for businesses.
All of their examples are based around the show Arrested Development and other awesome shows, which is just adorable.
Is a marketing automation software that focuses much more heavily on a personalized experience with personalized:
Focus sales to higher prospects
Scale automated marketing campaigns
Easy to measure and optimize your marketing programs
Interest through an SEO focus to attract clients.
Pricing upon contact.
Are you new to the email marketing game? Still trying to build up your email list? MailChimp is probably going to be the best place for you to start. They’ve been focused on helping new businesses get started in email marketing by offering a free plan and allowing you to:
Large selection of templates
Built in photo editing
Easy E-commerce integration
It’s free and easy to get started with. It’s perfect for someone just starting up their email list or business, without much experience in email marketing.
MailChimp is free up until you have 2,000 subscribers, at which it scales based on subscriber count.
Looking to invest in automation? ActiveCampaign may be the best bang for your buck. Their automation flow editor is one of the most user-friendly in the industry. Factor in their tag and CRM functionality and ActiveCampaign positions itself as an industry leader, helping you to:
Filter messages to go to the right person
5 step automatic emails
Pre-created automation flows
Auto-imports contacts from CRM’s, eCommerce platforms, customer service solutions, etc.
Based on 1,000 email subscribers, pricing starts at $29 USD/mo for the lite version, and $279 USD/mo for the enterprise plan.
Similar to MailChimp and ActiveCampaign, Campaign Monitor is an email marketing software that embraces its position as a user-friendly platform. It comes preloaded with a deep collection of templates for whatever the purpose of your campaign may be. Their core offerings are:
Customized signup forms
E-commerce integration with Shopify and other shop sites
Customized transactional emails in line with your brand image
Allows for the most personalization for each customer you’re in contact with.
Pricing starts at $50 US/month and goes up depending on subscriber numbers.
Although it isn’t one of the mainstream email platforms, Campaigner still offers a handful of unique features to differentiate from the competition. Their primary value offering is the ability to send recurring emails on a daily, weekly, monthly, or custom basis. They also allow B2B marketers to:
Easy to use media library
Mobile email reporting
Monitor customer purchase behaviour
Easily categories and organize your emails into grids.
Pricing starts at $19.95 US/month and goes up depending on subscriber numbers.
Similar to Campaigner, Mailigen isn’t necessarily one of the big names of the industry. That said, they do offer a clean, easy-to-use platform with all the core features you’d expect from an email marketing provider, with a focus on humanizing your email efforts. Their core features are:
Visual HTML code editor
Allows RSS or XML-based emails
Behaviour based segmentation
You can test subject lines with an advisor before sending it off to see what click-throughs you can get.
Pricing starts at $10 US/month and goes up depending on subscriber numbers.
Want to start hosting conference calls with crystal clear audio? Look no further.
GoToMeeting allows you to host international conferences by letting attendees answer a phone call and join. It also allows you to schedule meetings whenever you want with great audio. You can also start video calls on both your desktop and mobile device.
Desktop or Mobile options
Personal meeting rooms
Built in audio with no extra charge
Phone system with no codes or pins
Virtual Whiteboard and drawing tools to draw out plans and ideas while on a call.
Starter plan is $19 US/month and goes up to $49 US/month for the pro plan.
Slack is slowly becoming one of the go-to softwares for corporate communication.
With it’s ability to add different channels depending on topics, the ability to check-in with Howdy, and status symbols to show what you’re doing, Slack is one of the more versatile communication methods.
You can also have video calls with anyone in the Slack group and share your screen to show them documents or relevant files.
Bonus? It’s free to download and use.
Going back to the classics. What webinar list would be complete without Skype?
Skype allows you to make video or audio calls anywhere in the world, while allowing you to screenshare and record meetings.
It’s generally free, but for long distance calls you can buy Skype credit to complete your call.
Is one of the biggest social media management softwares in the marketing sphere. Not only does it make it easy to schedule posts, it also lets you quickly see which posts are actually doing the best and make reports based on the data.
Plus you can schedule Instagram posts which is just good for everyone involved.
See best posts at a glance
Manage from your mobile device
Track key engagement metrics
Easy video and GIF uploader to jazz up your posts.
Starts at $99 US/month and goes up depending on team size and number of social media accounts.
Need a software that keeps your social presence alive even if you’ve forgotten to schedule something? Hootsuite easily allows you to quickly schedule loads of content both on the go and while browsing.
It follows a unique 4 step process:
Automatically schedule posts to fill any gaps in your schedule
Create search streams to curate content
Shared library of content
Start contests on social media to grow followers and generate leads
Starts at $19 US/month and goes up depending on team size and social media accounts.
Creating and distributing content is one thing. Curating related content is an entirely different beast. Crate is a tool that lets you set up “crates” filled with anything from blog RSS feeds to keywords. Once set up, these crates will fill up with industry leading content that you can schedule and share with just a few clicks.
Automatically scrapes the web for top content
Integrates with Buffer to allow for simple scheduling
Let’s you customize what content you want to see
Ability to set up multiple crates means you can segment your content
Only see the content that your audience is most likely to be interested in. No need to sift through low-quality content to find the gems.
A free for life plan, $19 USD/mo Pro plan, and a $39 USD/mo Premium plan.
Need some help organizing your social media feed and content calendar? CoSchedule is an up and coming site that beautifully filters and sorts your content, and makes it easy to add and shift content with drag and drop capabilities.
Best time scheduling to get the most out of your engagement data
ReQueue your top posts to fill up your social feed
Make different social campaigns depending on the topic
The layout is just like a weekly calendar, which makes it that much easier to find out what days you want specific keyword posts to go out and manage the best times to post.
$40/month for the solo plan, $60/month for growth plan, $300/month for professional plan and $2,200 for the enterprise plan.
Do you plan to implement any of these or are you already using them? Let us know in the comments!
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