Categorized: B2B Marketing

6 Things Every B2B Marketer Needs To Know About Content Marketing

Posted by Ross Simmonds 12 June, 2019 No comments

There are 3 important moments in every B2B marketer’s career: The moment they find their dream job The moment they sign on with a dream client The moment they read this blog post You think I’m joking. I am—kind of. If you’re a B2B marketer and you don’t know what you need to know about… Read more »

33 Mind-Blowing Instagram Statistics for B2B Marketers in 2019

Posted by Maggie Archibald 14 May, 2019 No comments

Instagram is a powerhouse when it comes to social media marketing. But what makes the app so attractive for B2B marketers? The aesthetics and ease of use make Instagram one of the most engaging social platforms for consumers and companies alike, and that in turn makes it valuable for marketers. It is important to understand… Read more »

A B2B SaaS Marketer’s Guide To Content Marketing Metrics

Posted by Taru Bhargava 01 May, 2019 No comments

While B2B SaaS marketers realize the significance of content marketing, they often find themselves in a tight spot when it comes to justifying their efforts and demonstrating the ROI. Raise your hand if you’ve been there yourself. We at Foundation have seen many B2B brands struggle with this challenge before they approach us. While these… Read more »

What Is B2B Ecommerce? How Is It Changing? And Why Does It Matter?

Posted by Ross Simmonds 22 April, 2019 No comments

Global B2B ecommerce sales are showing no signs of slowing down. And here are the stats to prove it: B2B ecommerce volume in the United States more than doubled from 2006 to 2016 and amounted to $5.79 trillion in sales. In 2017, the gross merchandise volume of B2B ecommerce transactions was projected to reach $7.66… Read more »

What Is B2B Sales? (Plus 5 Ways To Sell More In 2019)

Posted by Josh Gallant 29 March, 2019 No comments

For some people, B2B sales offers the thrill a pro athlete feels right before a big game. For others, B2B sales is the equivalent of going to the dentist the day after Halloween. No matter which camp you’re in, one thing remains true: If there’s a way to sell more in B2B, you want to… Read more »