Categorized: Content Strategy

Find Your Target Audience In 3 Simple Steps: A Guide For B2B Marketers

Posted by Josh Gallant 26 April, 2018 4 comments

Far too often B2B marketers think they can just log into LinkedIn, blast out a few posts, send a few messages, and make sales just like that, without having any idea who their target audience is. Let’s be very clear here… The B2B marketers winning on LinkedIn right now are doing so because they’ve done… Read more »

Should B2B Brands Use Emojis In Their Content Or Is That Unprofessional?

Posted by Ross Simmonds 20 February, 2018 No comments

The emoji era is upon us! 💪 A survey of 1,000 American workers found that 76% of survey participants have used emojis in digital communication in their professional lives. In another survey, 68% of millennials said they are more comfortable expressing emotions using images such as emojis, GIFs, and stickers than through phone conversations, while… Read more »

14 Podcasts Every B2B Marketer Needs To Hear In 2018

Posted by Josh Gallant 14 February, 2018 1 comment

Podcasts are more popular than ever before. Just how popular are they, you ask? As of 2017, the numbers are looking a little something like this: 112 million Americans have listened to a podcast. 67 million Americans listen to podcasts monthly. 42 million Americans listen to podcasts weekly. The people love their podcasts. There’s no… Read more »

45 Eye-Opening LinkedIn Stats Every B2B Marketer Needs to Know

Posted by Josh Gallant 02 October, 2017 3 comments

LinkedIn is a B2B gold mine… It’s where most Fortune 500 decision-makers and executives like to spend their spare time. The best part? More often than not, they’re actually scrolling through actively looking for valuable content to read. There isn’t the same barrier you need to break down like on other social platforms like Facebook…. Read more »

Podcast: Breathing New Life Into Your Content With Ross Simmonds

Posted by Foundation Team 27 September, 2017 No comments

Podcast: Breathing New Life Into Your Content With Ross Simmonds Our very own, Ross Simmonds joins Jeffalytics for an awesome podcast on breathing new life into old content. But what exactly does that mean? Well.. It’s about taking content you’ve already developed and figuring out a fresh twist on how to give it more life,… Read more »