Categorized: Content Strategy

11 B2B Marketing Trends & Studies That Every Marketer Should Know

Posted by Nicole Jackson 12 September, 2018 5 comments

I find the word trend to sometimes have a negative connotation associated with it. When we’re talking fashion or the newest superfood, a trend tends to indicate something that’s being followed right now, but that’s not necessarily bound to last. Well, that’s not the only kind of trend. The trend I’m referring to describes the… Read more »

45 Eye-Opening LinkedIn Statistics For B2B Marketers In 2018

Posted by Josh Gallant 01 September, 2018 7 comments

LinkedIn is a B2B gold mine… It’s where most Fortune 500 decision-makers and executives like to spend their spare time. The best part? More often than not, they’re actually scrolling through actively looking for valuable content to read. There isn’t the same barrier you need to break down like on other social platforms like Facebook…. Read more »

4 Content Marketing Tips To Use When Marketing On Reddit

Posted by Ross Simmonds 10 August, 2018 No comments

Marketing on Reddit. Three words that invoke fear and aversion. As marketers around the world scream that Reddit is a place that brands need to avoid – it sounds to me like it’s the perfect opportunity. As brands are rushing in herds to chase the latest apps, a handful of brands are sitting back and enjoying a constant… Read more »

The 14 Top Marketing Podcasts For B2B Marketers In 2018

Posted by Josh Gallant 08 July, 2018 1 comment

The top marketing podcasts are more popular than ever before. Just how popular are they, you ask? As of 2017, the number of total podcast listeners looks a little something like this: 112 million Americans have listened to a podcast. 67 million Americans listen to podcasts monthly. 42 million Americans listen to podcasts weekly. The… Read more »

Find Your Target Audience In 3 Simple Steps (A Guide For B2B Brands)

Posted by Josh Gallant 03 July, 2018 5 comments

Far too often B2B marketers think they can just log into LinkedIn, blast out a few posts, send a few messages, and make sales just like that, without having any idea who their target audience is. Let’s be very clear here… The B2B marketers winning on LinkedIn right now are doing so because they’ve done… Read more »