Categorized: Content Strategy

A B2B SaaS Marketer’s Guide To Content Marketing Metrics

Posted by Taru Bhargava 01 May, 2019 No comments

While B2B SaaS marketers realize the significance of content marketing, they often find themselves in a tight spot when it comes to justifying their efforts and demonstrating the ROI. Raise your hand if you’ve been there yourself. We at Foundation have seen many B2B brands struggle with this challenge before they approach us. While these… Read more »

Your Editorial Calendar Is NOT Your Content Marketing Strategy – Here’s What You Need

Posted by Taru Bhargava 16 April, 2019 No comments

The Great Wall of China is the only man-made structure that can be seen from outer space. Humans and dinosaurs coexisted. MSG causes headaches. I bet you’ve heard these statements at some point. Maybe you even believe them. But here’s the thing: Even though they may sound right (because we have heard them over and… Read more »

We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits (New Research)

Posted by Ross Simmonds 19 March, 2019 3 comments

Reddit has morphed from an obscure hangout to one of the most influential sites in the world. It’s had its share of controversy, and many marketers are afraid to even think about using Reddit for marketing—some are afraid of being banned, others are afraid of being associated with the site at all. But if you’re… Read more »

How To Find & Hire A Content Creator In 6 Steps (2019)

Posted by Josh Gallant 16 March, 2019 1 comment

In this post you’re going to learn how to find & hire the BEST content creators in 2019. The best part? We’re going to break it down into 6 easy-to-follow steps: Determine The Type Of Content You Need Determine Your Budget Create Your Job Postings Go Where These Creators Spend Their Time Share Your Job… Read more »

The Most Common SaaS Marketing Mistakes: 13 Key Insights From 30 Experts

Posted by Taru Bhargava 15 March, 2019 No comments

Raise your hand if you’ve ever made a mistake during a marketing campaign. If you’re like most of us, you’ve probably committed more marketing faux pas than you want to admit. Mistakes are common in the marketing world; after all, none of us started out as experts, and even experts make mistakes now and again…. Read more »