Categorized: Content Strategy

What Marie Kondo Can Teach B2B Companies About Content Creation

Posted by Taru Bhargava 07 February, 2019 No comments

It’s safe to say that no one had a bigger January than Marie Kondo. After the success of her show on Netflix, the decluttering queen, and author of “The Life-Changing Magic of Tidying Up” is all over the place. via GIPHY There’s nonstop chatter about her KonMari method on Twitter … there’s a new Marie… Read more »

How To Find Your Target Audience In 3 Simple Steps (2019)

Posted by Josh Gallant 03 February, 2019 7 comments

[Updated Feb 2019] In this post, I’m going to share with you my 3-step process for identifying your target audience and creating data-backed marketing personas. Let’s get started! 🚀 When it comes to B2B marketing, understanding who you’re talking to (and what they’re thinking) is key to getting the results you’re looking for. Here’s exactly… Read more »

SaaS Web Design Best Practices: Design Standards & Trends Worth Knowing

Posted by Ross Simmonds 31 January, 2019 No comments

What are the best practices for SaaS web design? That’s the question I set out to answer after stumbling on SaaS site, after SaaS site, after SaaS site… That looked pretty much the same: I’m going to research this more but it really feels like most SaaS sites look the same. There’s clear benefits here:… Read more »

SEO Best Practices For B2B Brands Trying To Rank In 2019

Posted by Ross Simmonds 21 January, 2019 No comments

Struggling to drive organic traffic to your site? It’s an issue many B2B brands face as industries become more crowded. Whether you’re selling services or trying to scale a SaaS product, ranking in Google for relevant keywords can be a real challenge. In this blog post, I’m going to share SEO best practices that B2B… Read more »

48 Eye-Opening LinkedIn Statistics For B2B Marketers In 2019

Posted by Josh Gallant 01 January, 2019 14 comments

In this post we’re going to share 48 LinkedIn stats you can use to guide your 2019 marketing strategy and help you decide which tactics are worth investing in this year. [Updated for January 2019 – New stats added] We’ve broken down the stats into four different sections: LinkedIn User Stats LinkedIn Content Marketing Stats… Read more »