Categorized: Content Strategy

20 Email Marketing Tips B2B Brands Can Use To Boost ROI

Posted by Maggie Archibald 28 August, 2019 No comments

Let me guess; your inbox is filled with emails that do little besides giving you another task to do at lunch or on your way to work. So what do you typically do? Delete, delete, delete… But once in a while, one of these emails catches your attention. You open it. Read it. Click the… Read more »

Content Distribution Plan: What It Is, Why It Matters & How To Use It

Posted by Ross Simmonds 21 July, 2019 1 comment

Content distribution plans have never been more important than today. A content distribution plan is a strategic guide that helps an organization disseminate its content, whether it’s promoting the latest blog post or sharing a new ebook. Publishing content can only take you so far; a content distribution plan makes sure that content is seen… Read more »

31 Jaw-Dropping Reddit Statistics For Marketers in 2019

Posted by Maggie Archibald 15 July, 2019 No comments

Are you looking to grow your marketing outside the traditional social media platforms?  Have you thought of using Reddit? Reddit is a social sharing website, built around users submitting text, images, and videos, which others can vote on. Popular content rises to the top, while content that is downvoted (e.g. less popular) becomes less noticeable. … Read more »

A B2B SaaS Marketer’s Guide To Content Marketing Metrics

Posted by Taru Bhargava 01 May, 2019 No comments

While B2B SaaS marketers realize the significance of content marketing, they often find themselves in a tight spot when it comes to justifying their efforts and demonstrating the ROI. Raise your hand if you’ve been there yourself. We at Foundation have seen many B2B brands struggle with this challenge before they approach us. While these… Read more »

Your Editorial Calendar Is NOT Your Content Marketing Strategy – Here’s What You Need

Posted by Taru Bhargava 16 April, 2019 No comments

The Great Wall of China is the only man-made structure that can be seen from outer space. Humans and dinosaurs coexisted. MSG causes headaches. I bet you’ve heard these statements at some point. Maybe you even believe them. But here’s the thing: Even though they may sound right (because we have heard them over and… Read more »