Categorized: Content Strategy

Why UX Is Becoming More Important In SEO Than Ever Before

Posted by Emily Gorman 03 October, 2019 No comments

If you’ve done any research into SEO, you’ve likely found that the typical approach looks something like this:  Keywords + meta descriptions + title tags = higher rankings In fact, this may even be the formula that your company has adopted for their SEO strategy. But is this approach really enough? It may have been… Read more »

20 Email Marketing Tips B2B Brands Can Use To Boost ROI

Posted by Maggie Archibald 28 August, 2019 1 comment

Let me guess; your inbox is filled with emails that do little besides giving you another task to do at lunch or on your way to work. So what do you typically do? Delete, delete, delete… But once in a while, one of these emails catches your attention. You open it. Read it. Click the… Read more »

Content Distribution Plan: What It Is, Why It Matters & How To Use It

Posted by Ross Simmonds 21 July, 2019 1 comment

Content distribution plans have never been more important than today. A content distribution plan is a strategic guide that helps an organization disseminate its content, whether it’s promoting the latest blog post or sharing a new ebook. Publishing content can only take you so far; a content distribution plan makes sure that content is seen… Read more »

31 Jaw-Dropping Reddit Statistics For Marketers in 2019

Posted by Maggie Archibald 15 July, 2019 No comments

Are you looking to grow your marketing outside the traditional social media platforms?  Have you thought of using Reddit? Reddit is a social sharing website, built around users submitting text, images, and videos, which others can vote on. Popular content rises to the top, while content that is downvoted (e.g. less popular) becomes less noticeable. … Read more »

A B2B SaaS Marketer’s Guide To Content Marketing Metrics

Posted by Taru Bhargava 01 May, 2019 No comments

While B2B SaaS marketers realize the significance of content marketing, they often find themselves in a tight spot when it comes to justifying their efforts and demonstrating the ROI. Raise your hand if you’ve been there yourself. We at Foundation have seen many B2B brands struggle with this challenge before they approach us. While these… Read more »